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Profile: Simon Bowthorpe

5 Frightening Facts from Forrester and the Good News for Digital Marketers
11Yesterday Forrester Research released its latest report on digital marketing after taking a survey from consumers in both North America and Europe. The North American survey polled 58,068 US and... read more

8 Simple Steps to Start With Pinterest Web Analytics
Pinterest launched the Pinterest Web Analytics tool yesterday, allowing Pinterest users to track which content the social web finds most interesting. To use: Set up a business account or list... read more

5 Takeaways from the 2013 Mobile World Congress
2The Mobile World Congress literally has something for everybody. Even as a privileged spectator with time to walk the halls, meet with industry leaders and attend some thought-provoking conferences, I... read more

5 Digital Milestones You May Be Too Young To Remember
2The internet is advancing at a breakneck speed and most people have a recollection of some of the most important milestones of the last decade: 2003 – Launch of My... read more

5 New Year’s Resolutions for Digital Marketers
After the abundant holiday season feasting, many people start thinking about New Year’s resolutions. Independently of whatever you have in mind regarding some of your personal habits, here are my... read more

Shifting Sands: 6 Keys To Choosing an Agency in the New Age of Brand Communications
2Agency new business is won through a combination of great ideas (often “The Great Idea”), a competitive price and remuneration offering, personal chemistry between senior management on both sides of... read more

Why Airline Marketers Need To Go Mobile – Fast!
2If you think that airline marketers are already ahead of the game with regard to mobile marketing, please turn off your mobile phones now and keep them disconnected while reading the rest... read more

5 Ingredients for Airline Online Marketing Success
1Online Branding Online branding is a critical success factor especially for legacy carriers, who compete on differentiation. Building consumer influence through branding is a key component for the marketing success... read more

Edward & Vivian: 22 Years of Sound Advice for Luxury Brands
Although it’s evidently true that most luxury brands are underutilizing mobile media, there is another area that continues to baffle me about the way certain luxury brands continue to relate... read more

3 World Class Practitioners of Successful Adaptive Marketing
Last month I outlined the 10 Fundamentals of Adaptive Marketing. Here are 3 real life examples of adaptive marketing done at its best: Coca Cola Freestyle According to Millward-Brown, one of... read more

The 10 Fundamentals of Adaptive Marketing
What I was going to do for the rest of my life became crystal clear when I had my first marketing class in 1983 and heard Kotler’s definition: “Marketing is... read more

Five Criteria Successful Professionals Share With Successful Brands
1. He, She or It Stands for Something. This is nothing new. Successful brands believe in something and build influential brand communities engaging with consumers and potential consumers, who in turn... read more

