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Profile: Simon Bonello

Simon Bonello is the Director of British Design Experts, a design agency which specialises in creating professional and affordable logo design and digital work for start-ups and small businesses in the UK. He has helped thousands of start-ups to get a professional identity online and is an expert on developing a company logo and brand, creating an optimised online presence with SEO and social media, and is always happy to share his knowledge and give advice to start-ups.

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Articles by Simon Bonello

Small Businesses: Do You Need to Pay for Market Research?

Small Business

By Simon Bonello, Published May 14, 2013

We all know that market research is an excellent idea in theory – it helps us to communicate more effectively with our audience, to identify new opportunities and to minimise... read more

What You Need to Know About the Merits of Link Building

By Simon Bonello, Published May 9, 2013

Link building forms a major part of any comprehensive SEO work. If you’re serious about ranking well for your keyphrase (particularly if it is competitive) then it is absolutely something... read more

Illegible Logo Design: How to Avoid a Pointless Company Logo

Branding

By Simon Bonello, Published May 7, 2013

The point of your logo is to be the face of your brand. So what is the one fail safe way to guarantee 1) a bad impression or 2) no... read more

How to Write a High Quality Logo Design Brief

Branding

By Simon Bonello, Published May 1, 2013

This is a frequently asked question we often get from our new clients. While filling out a brief and just answering the questions is simple enough, it can leave out... read more

What You Need to Know About the Relationship Between Your Logo Design and Your Brand

Branding

By Simon Bonello, Published April 24, 2013

There is a not that uncommon misconception amongst certain small business owners that your brand is basically your logo design. However, your logo is not a synonym for your brand... read more

Logo Design Inspiration: 7 Slightly Strange Places to Get Logo Design Inspiration

Branding

By Simon Bonello, Published April 9, 2013

Getting inspired is key for getting a great logo design. We look for inspiration in all sorts of places ourselves, but it can make a really big difference to the... read more

Google+ Cover Photos Just Got Bigger

By Simon Bonello, Published March 6, 2013

Those with eagle eyes might have noticed that Google+ have just changed their profile layout. Now, your cover photos are much bigger – so this gives you an even better... read more

First Steps for a Start Up Business: Part 2

Startups

By Simon Bonello, Published February 14, 2013

If you are starting a business, creating a corporate identity is vital in order to consistently communicate your business’s core values and personality across all areas. There is no point... read more

First Steps for a Start-Up Business: Part 1

Startups

By Simon Bonello, Published February 12, 2013

So you have a great idea for a new business, but you aren’t sure where to start. Beginning a new business venture can understandably be very daunting but the first... read more