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Profile: Shelly Kramer

Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she's a strategist, brand storyteller, digital marketing pro, content marketing expert, speaker and corporate trainer - she's and a well regarded figure in the worlds of tech and social media. Recently recognized by Forbes as one of the Top 50 Social Media Influencers, she's half marketer, half geek, with a propensity for numbers, producing results and a dash of quick repartee. Find her on LinkedInTwitter or stalk her blog. You'll be glad you did.

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Articles by Shelly Kramer
How Millennials Are Changing the Face of Consumer Marketing

How Millennials Are Changing the Face of Consumer Marketing

Consumer Marketing

Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called “Silent Generation” have all... read more

Increasing Conversion Rates and Brand Awareness Top Digital Priorities in 2014

Increasing Conversion Rates and Brand Awareness Top Digital Priorities in 2014

Branding

When more than 2,300 marketers were asked in the fall of 2013 what their top priorities were for 2014, a clear pattern emerged, with two elements standing way above the... read more

Small Businesses and SEO: What You Need to Know

Small Businesses and SEO: What You Need to Know

Small Business

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While I have many brilliant friends in the SEO business and with great respect to them, this post starts with a warning. Small businesses would do well to be wary... read more

Why Social Media Is A Critical Component Of SEO

Why Social Media Is A Critical Component Of SEO

Social media, paired with great content and smart SEO is an important part of being successful online. And by “successful” I mean appearing high in search results, driving targeted traffic... read more

Cross-Device Campaigns: The Focus of Smart Marketers Everywhere

Cross-Device Campaigns: The Focus of Smart Marketers Everywhere

Marketing

 A few forward-thinking brands ventured into cross-device campaigns in the last few years, with some success. But now that mobile and smartphone usage has steadily risen (and in fact surpasses... read more


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Supermarkets Warm Up to Mobile Commerce. Finally.

Supermarkets Warm Up to Mobile Commerce. Finally.

Mobile & Apps

I love grocery shopping. Not only do I love the process of figuring out what I’m in the mood to cook, food is probably the only thing I’m really obsessive... read more

Apple Acquires Social Analytics Company Topsy: What It Means

Apple Acquires Social Analytics Company Topsy: What It Means

The news of Apple’s recent purchase of Topsy for $200 million came as a surprise to many, as Apple is not really known acquiring startups. If you’re not familiar with... read more

Facebook Moves Toward Wifi Internet And Wearable Technology

Facebook Moves Toward Wifi Internet And Wearable Technology

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With some 198 million Facebook users primarily using their smartphones to access their Facebook account,  it’s not especially surprising that Facebook is venturing into the wifi internet hotspot and wearable... read more

Want Leads: Integrate Video Into Your Marketing Strategy [Infographic]

Want Leads: Integrate Video Into Your Marketing Strategy [Infographic]

Video Marketing

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As you develop your integrated marketing strategies for 2014 and beyond — whether your goal is better search results, lead generation, brand awareness, share of voice or a wide variety... read more

B2B Marketers Missing the Boat on Real-Time Data

B2B Marketers Missing the Boat on Real-Time Data

B2B Marketing

The results of a recent survey reveal that while B2B marketers are becoming more adept at collecting real time data, they are missing the boat when it comes to converting... read more

Facebook News Feed Changes: How That Impacts Brands

Facebook News Feed Changes: How That Impacts Brands

Facebook is once again tweaking the algorithm that determines what we see on our News Feeds and that will have an impact on branded Facebook pages. In a recent report,... read more

The New Demographics of Social Media [Stats]

The New Demographics of Social Media [Stats]

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No longer shall our kids speak in a language that we don’t understand. With 71% of adults now embracing social media and 42% of us using multiple platforms, we’re giving... read more

Marketing Automation: Why You Need To Be Doing It

Marketing Automation: Why You Need To Be Doing It

Marketing Automation

As digital marketing continues to evolve marketing automation isn’t simply a neat option. If you’re focused on ways to generate leads, capture customers and measure results, it’s a necessity. A... read more

Content Swamping You? Check Out Feedolu CHANNELS

Content Swamping You? Check Out Feedolu CHANNELS

Content Marketing

We wrote about Feedolu’s RSS feed reader back in September right after it launched, and now Feedolu is back with a new site called “CHANNELS.” If you’re like us, you’re... read more

Want Better SEO: Optimize the Images on Your WordPress Site

Want Better SEO: Optimize the Images on Your WordPress Site

Including images in your website and blog content not only helps your content be more visually appealing and illustrate the points you’re making, images are also important for search engine... read more