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Profile: Shelly Kramer

Shelly Kramer is the Founder and CEO of V3 Integrated Marketing. A 20+ year marketing veteran, she's a strategist, brand storyteller, digital marketing pro, content marketing expert, speaker and corporate trainer - she's and a well regarded figure in the worlds of tech and social media. Recently recognized by Forbes as one of the Top 50 Social Media Influencers, she's half marketer, half geek, with a propensity for numbers, producing results and a dash of quick repartee. Find her on LinkedInTwitter or stalk her blog. You'll be glad you did.

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Articles by Shelly Kramer
How A Personal Brand Can Help Reimagine Your Future

How A Personal Brand Can Help Reimagine Your Future

Branding

1

Last week at a gathering of CMOs, I had the chance to meet Dorie Clark, an impressive whirlwind of an overachiever. Strategy consultant, author, media consultant, professional speaker, former communications... read more

Mobile and Paid Search: What's Happening, What To Do About It

Mobile and Paid Search: What’s Happening, What To Do About It

Mobile & Apps

Any small business marketer whose ad campaigns ignore mobile (and multi-device integrated marketing strategies) does so at their peril. Why? That’s simple: take the increasing numbers of smartphones (and tablets)... read more

Quit Asking For Likes On Facebook Or Risk A Penalty

Quit Asking For Likes On Facebook Or Risk A Penalty

1

Facebook recently announced updates to business pages and added competitive intelligence analytics. And now, yet another round of changes focuses on cracking down on spam. I love the competitive intel... read more

Linking For SEO: Has Linking Lost Its Value?

Linking For SEO: Has Linking Lost Its Value?

1

It took less than a minute for Matt Cutts to casually declare that Google has tested the effects of dropping linkage data from their search results algorithm before everyone went... read more

Why You Need to Be Focused on Agile Marketing

Why You Need to Be Focused on Agile Marketing

Marketing

1

I got the chance to hear Nicholas Muldoon, an agile coach at Twitter, speak at a recent Integrated Marketing Summit event in San Diego. I find myself thinking about his... read more

Millennials More Likely To Be Influenced To Buy By Social Media Peers (Study)

Millennials More Likely To Be Influenced To Buy By Social Media Peers (Study)

Marketing

A business as usual strategy isn’t going to be enough to reach a consumer market that Millennials are changing beyond all recognition.  And surely you won’t be surprised to learn... read more

Small Business Owners Realizing the Power of LinkedIn

Small Business Owners Realizing the Power of LinkedIn

Small Business

If you’ve been around here before then it can’t have escaped your attention that I’m a great believer in the power of LinkedIn, for both networking and relationship building opportunities,... read more

Twitter Tweaks Photo Sharing: Will It Matter

Twitter Tweaks Photo Sharing: Will It Matter

People like to tell stories through photos. That’s part of the reason sites like Instagram and Facebook are so popular with the masses. Humans in general, and the socially connected... read more

Getty Images Sets 35 Million Images Free – But There’s A Catch

Getty Images Sets 35 Million Images Free – But There’s A Catch

Marketing

Getty Images has changed the name of the game for those who use images to enhance their online content. Maybe. With last week’s announcement that they’ve dropped the watermark from the bulk of... read more

Facebook Updates Business Pages Adds Competitive Intel

Facebook Updates Business Pages Adds Competitive Intel

1

If you’ve noticed a change in the look of your personal Facebook newsfeed, you’re not alone. That’s not the only change happening on Facebook. If you manage brand pages for... read more

LinkedIn Publishing: 4 Reasons You Should Want to Do It Now

LinkedIn Publishing: 4 Reasons You Should Want to Do It Now

1

LinkedIn announced recently opening its publishing platforms to members. Up to now, members are only able to share updates and links with their connections within their personal network. LinkedIn turned its... read more

Want Teens? They’re on Twitter. Today Anyway.

Want Teens? They’re on Twitter. Today Anyway.

As marketers, we not only need to concentrate on the message we want to communicate on social media, we also need to look at who our target market is and... read more

How Millennials Are Changing the Face of Consumer Marketing

How Millennials Are Changing the Face of Consumer Marketing

Consumer Marketing

Since the earliest days of advertising marketers have recognized the value of segmenting generations to reach a target audience. Generation Xers, Baby Boomers and the so-called “Silent Generation” have all... read more

Increasing Conversion Rates and Brand Awareness Top Digital Priorities in 2014

Increasing Conversion Rates and Brand Awareness Top Digital Priorities in 2014

Branding

When more than 2,300 marketers were asked in the fall of 2013 what their top priorities were for 2014, a clear pattern emerged, with two elements standing way above the... read more

Small Businesses and SEO: What You Need to Know

Small Businesses and SEO: What You Need to Know

Small Business

1

While I have many brilliant friends in the SEO business and with great respect to them, this post starts with a warning. Small businesses would do well to be wary... read more