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Profile: Shelly Kramer
Articles by Shelly Kramer
Report: Social Sharing Likely To Improve Search Rank
When it comes to your company’s search rank, social sharing is likely a key factor–especially when it comes to evaluating the efficacy of your content. Marketers recently surveyed by BrightEdge... read more
Blogging Best Practices: How to Get More Blog Readers
One question I’m often asked when talking about blogging best practices is, “How do I get more blog readers?” My answer? Writing great content for your corporate blog is, in... read more
Businesses Not Optimizing Facebook Might Be Missing Out
If your business isn’t focused on optimizing your Facebook presence, you might be missing the boat when it comes to local search visibility. Surprising stats from a recent comScore, Neustar/Localeze... read more
Digital Marketing Trends: 2013 The Year Of Content
3According to an annual survey of digital professionals, content marketing is the single most significant digital marketing trend of 2013. Although trend reports certainly aren’t the end-all, be-all for business... read more
How To Keep Someecards From Coming After You
In the world of online memes, free e-card service Someecards is a giant. They fill Facebook feeds, pop up on Twitter and serve as snarky blog post images, but if... read more
How to Add the Send To Kindle Button to Your Website
Not to be outdone by read-later tools like Instapaper, Pocket and Readability, Amazon recently unveiled a Send To Kindle button that can be added to blogs and websites—and if you’re... read more
Smartphones Dominate Teen Internet Use [And Why This Matters]
Teens use smartphones (shocking, right?). What you might find more interesting is that new data from Pew Research Center shows that 78% of U.S. teens now have a mobile phone—and... read more
Report: CMOs Face Challenges to CMO-CIO Alignment
As marketing and big data become increasingly intertwined, it’s more important than ever for CMOs and CIOs to create collaborative partnerships—yet according to a new study, that alignment isn’t happening.... read more
@KState_Pres: A University President Who Gets Social Media
My friend, David Day, recently brought to my attention the Twitter account of Kansas State University’s President, Kirk Schultz, and a conversation about social media use by university personnel ensued.... read more
Blogging Best Practices: Subheads Matter
If you’re interested in blogging best practices, focus on using subheads in your posts. Why? People don’t read anymore. Well, I take that back—let’s just say people don’t read like... read more
Kansas City Mayor Continues Tech Takeover With New App
No matter what side of the political spectrum you’re on, you can’t help but admire Kansas City Mayor Sly James’ complete embrace of technology, including social media marketing. The tech... read more
Writing Workshop: Before You Hit Publish
While my Kansas City friends were stuck with more snow, I spent last week soaking up the sun and fun in the Gaylord Biodome at Blissdom (where is that sarcasm... read more
College Students Find Deals On Mobile [And Why It Matters]
Here’s a shocking revelation: college students love deals. And while that statement was probably the opposite of shocking, here’s something you might find more interesting: the majority of college students... read more
Facebook Bug May Have Caused Inaccurate Page Reach Reports
If you’ve noticed some strange activity affecting your Facebook page’s reach and impressions stats, according to Facebook, a bug may have been the culprit. Facebook Studio recently revealed that, after... read more
Your Tumblr Blog: Why I Hate It
Have a Tumblr blog? That’s terrific. But for what it’s worth, I think it’s a bad idea to rely exclusively on Tumblr for your blog. And if you’re a business,... read more
