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Profile: Shannon Willoby
Articles by Shannon Willoby
SMS Marketing – Is It Right for You?
SMS marketing, says Mobile Marketer, is one of the best mediums available to promote your business. Undeniably, it’s a way to reach a huge audience of potential customers and keep... read more
Mobile Websites: The Olympic Gold of Business Marketing
(Source) Want to take home the gold this year? Invest in a mobile website for your business. According to Google, more people will use their mobile phones to get online... read more
New 2012 Election Strategy: Mobile Apps
Mitt Romney’s mobile appAs the 2012 election draws near, candidates are thinking of ways to not only lock in current supporters’ votes but draw new voters to their campaign. Are... read more
Event Marketing with Instagram, QR Codes
2Now that you’ve (hopefully) got Facebook, Twitter, and possibly even Google + down, it’s time to think about how you can continue growing your business through other marketing mediums and... read more
You Down With PPC? (Yeah, You Know Me)
Ask one person and they’ll tell you a pay-per-click campaign is a great idea. Ask another, and they may tell you it’s not worth your time. With so many conflicting... read more
How to Make More Profit This Year
Most businesses owners share a common goal – to get more customers and make more money. Yet, some businesses find that they’re getting left in the dust while their competitors... read more
Google Offering Free Power Searching Classes
Want to get more out of Google? How about more from search results in general? Starting July 10, Google will be offering free online ‘Power Searching with Google’ classes daily... read more
Virtual Shoe Store Powered by Kinect and QR Codes
German shoe retailer Gortz has come up with a very unique way to sell shoes. Since their shoes can only be purchased online, that leaves consumers having to guess how... read more
Can Mobile Technology Boost Impulse Buys?
As the use of mobile technology continues to grow, marketers are learning more about what it can do for businesses. Increasing impulse buys is an advantage of mobile technology (mobile... read more
Put QR Codes on Your Direct Mail for a USPS Discount
3Thinking about starting up a mailing campaign for your business? Add a QR code to your mailer and you’ll save two percent with the USPS during the months of July... read more
Animated Google Doodle Celebrates Opening of First Drive-In
If you haven’t been to the drive-in for a while, you’ll probably want to after watching today’s Google doodle. The animated doodle was created to celebrate the opening of the... read more
Shadow-Activated QR Code Boosts Sales for EMart
1Korean store EMart has one-upped the standard QR code by turning it into a 3-D QR code accessible only with the right combination of shadow and sunshine. This was done... read more
Google Doodle: Happy Birthday, Peter Carl Fabergé!
Today’s Google doodle celebrates the birthday of Peter Carl Fabergé, creator of the extravagant Fabergé eggs. Fabergé was born on May 30, 1846 and passed away on Sept. 24, 1920.... read more
Should You Hop on the Daily Deal Bandwagon?
2Whether it’s Groupon, Living Social, Buy with Me, or Google Offers, it’s easy to see why a business owner would be tempted to offer their services or products on a... read more
New Study: Mobile Users Comparison Shopping In-Store
Comparison shopping is nothing new, after all, everyone wants to find the best deal. But mobile phones are changing how and where it’s done. Now, people are comparison shopping in-store... read more
