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Profile: Shannon Willoby

Shannon Willoby (@ShannonWilloby) is a marketing specialist/copywriter at Scott's Marketplace.

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Time is Money: Boost Productivity with Accounting Software

Time is Money: Boost Productivity with Accounting Software

Strategy

4

Whether you’re providing a service or selling a product, the daily responsibilities of running a business can feel overwhelming. What’s the solution? Accounting software, as well as time management tools,... read more

Networking Tips: How Party Crashing Can Lead to Career Success

Networking Tips: How Party Crashing Can Lead to Career Success

Human Resources

Gelie Ahkenblit is the founder of NetworkingPhoenix.com, an online resource for Phoenix entrepreneurs and local business owners on the hunt for professional networking events, mixers, and training seminars. Networking, as... read more

There’s No Presidential Debate About It: Use Social Media

There’s No Presidential Debate About It: Use Social Media

As a local business owner, if there is anything you can learn from social media’s role in the upcoming presidential election it’s that it has become a marketing medium that... read more

Triberr Review: Bones, Bonfires, and Inbreeding. Oh My!

Triberr Review: Bones, Bonfires, and Inbreeding. Oh My!

2

You may be a bit frightened by the title (no, it’s not that type of inbreeding) but don’t worry, I’m only talking about Triberr – an automated content sharing tool... read more

Halloween Marketing: Candy, Costumes, and Customers

Halloween Marketing: Candy, Costumes, and Customers

Marketing

1

Wondering how to boost sales in October? Why not try your hand at seasonal marketing? With Halloween coming up, you can incorporate the holiday into your marketing efforts in a... read more

Facebook Fan Pages: 5 Steps to Fab

Facebook Fan Pages: 5 Steps to Fab

2

Is your business’ Facebook fan page not getting as much engagement as you’d hoped? Maybe you haven’t dedicated enough time to building it properly or you haven’t kept up with... read more

Verde Maison: Event Marketing is a Beautiful Thing

Verde Maison: Event Marketing is a Beautiful Thing

Expert Interviews

Sometimes the most important ingredient is not what you put in, but what you leave out. That belief, now Verde Maison’s motto, is what first inspired Roxana Cooney to open... read more

Nothing’s Free in This World: Flickr Creative Commons Review

Nothing’s Free in This World: Flickr Creative Commons Review

1

If you’re a blogger, this scenario might sound very familiar to you: You spend 20 minutes browsing iStock for the perfect photo. You finally find it only to see that... read more

Would a Google+ Business Page Benefit You?

Would a Google+ Business Page Benefit You?

Poor Google+. Since its release into the competitive world of social networking sites, it has been the bullied and berated outcast of social media. People have ridiculed it for its... read more

Instagram Tips for Brands – Snap Your Way to Success

Instagram Tips for Brands – Snap Your Way to Success

By now you’ve probably heard of Instagram, the photo-sharing application for Android and Apple devices. In fact, you may have it on your phone or tablet and use it to... read more

Customer Testimonials: Why You Need Them

Customer Testimonials: Why You Need Them

Marketing

2

Want to add credibility to your business? Ask your customers to provide you with testimonials! Testimonials can be a fantastic marketing tool because they give your prospective and current customers... read more

Are Daily Deal Sites Right for Your Business?

Are Daily Deal Sites Right for Your Business?

Expert Interviews

We all know the great benefits daily deals offer to consumers. $30 in food and drink for $15? A $65 mani/pedi for $30? Count us in! But when you’re looking... read more

Getting Your Creative Process On – Minkmade Style

Getting Your Creative Process On – Minkmade Style

Expert Interviews

The creative process is the driving force behind every business. After all, it’s where you get the ideas that keep your business fresh and enticing to your target audience. We... read more

Twitter Marketing Tips: Use SEO to Boost Your Rankings

Twitter Marketing Tips: Use SEO to Boost Your Rankings

8

Did you know that search engine optimization isn’t limited to websites and web content? Incorporating SEO into your social media accounts — like your business’ Twitter page — is a... read more

Is Business Networking Your Best Marketing Tool?

Is Business Networking Your Best Marketing Tool?

Expert Interviews

Networking is a great way to connect with local business owners as well as gain more exposure for your business and get new clients. However, taking a targeted approach to... read more