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Profile: Shannon Willoby

Shannon Willoby (@ShannonWilloby) is a marketing specialist/copywriter at Scott's Marketplace.

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Articles by Shannon Willoby
5 Ways to Combat Showrooming

5 Ways to Combat Showrooming

Strategy

A war against showrooming is waging in local businesses across the U.S. every single day — and with good reason. According to Smart Retailer, 40–50% of American adults have admitted... read more

3 Social Media Tools to Streamline Your Accounts

3 Social Media Tools to Streamline Your Accounts

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Ever wished you could manage all of your social media accounts in one place without having to constantly flip back and forth between them? You’re not the only one. We... read more

How To Write Knockout Blog Headlines Every Time

How To Write Knockout Blog Headlines Every Time

2

Want to learn how to write a headline that’ll score you a knockout every time? You know, the type of irresistible headline that grabs the attention of your readers with... read more

On the Lookout for Leads? Try These 5 Ideas!

On the Lookout for Leads? Try These 5 Ideas!

Sales Management

Recently, local business owner Dan Starr wrote to me asking for some advice on how he could generate more leads for his business. Dan teaches piano and keyboard lessons in... read more

Why a Local Organization Should Be Your Valentine This Year

Why a Local Organization Should Be Your Valentine This Year

Strategy

Roses are red, violets are blue. We’ve joined a local organization… and you should, too! Is your business not feeling the local love this Valentine’s Day? Don’t worry, we have... read more

How We Got 10K Facebook Fans and How You Can Too!

How We Got 10K Facebook Fans and How You Can Too!

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Scott’s Marketplace hasn’t launched yet (although we’re officially unveiling our website in spring of this year!), but we already have over 10,000 followers on Facebook. Not to toot our own... read more

Touchdown! Small Business Lessons from the Super Bowl

Touchdown! Small Business Lessons from the Super Bowl

Small Business

Who knew the Super Bowl – both the game itself and the ads – could provide us with so many valuable small business lessons when it comes to social media... read more

Facebook Search — It’s Not Just for Stalkers Anymore

Facebook Search — It’s Not Just for Stalkers Anymore

Facebook recently announced Graph Search, a new — and allegedly better — way of searching for people, places, and things. Yes, now it’ll be even easier to find out where... read more

6 Free (or Almost Free) Marketing Ideas for Your Local Business

6 Free (or Almost Free) Marketing Ideas for Your Local Business

Marketing

Looking for marketing tactics you can use to promote your local business on a small budget? We’ve rounded up a list of suggestions for you to try out, and they... read more

4 Easy Ways to Get Your Customers Talking About You

4 Easy Ways to Get Your Customers Talking About You

Customer Experience

1

To get your customers talking about you, you have to give them something to talk about, right? (Anyone else suddenly feel like listening to Bonnie Raitt?) All 90′s music jokes... read more

5 Time Management Tools to Help You Stay on Track

5 Time Management Tools to Help You Stay on Track

Mobile & Apps

As a local business owner, you may not have the luxury of hiring an administrative assistant. And without someone to help you, feeling frazzled may (all too often) seem like... read more

Mobile Website: A Small Business Do or Don’t?

Mobile Website: A Small Business Do or Don’t?

Online Marketing

Thinking about having a mobile website developed for your small business but aren’t sure if it’s worth the investment? Today we’re exploring this topic to find out if the advantages... read more

Flu Prevention: 3 Tips for Keeping Your Employees Healthy

Flu Prevention: 3 Tips for Keeping Your Employees Healthy

Health & Wellness

People have been dropping like flies (flu-filled flies) at our office for the past few months. And when you’re a small business, it can be hard to have employees out... read more

Master Location-Based Marketing on Foursquare

Master Location-Based Marketing on Foursquare

Marketing

Want to know how to encourage customer check-ins on Foursquare and create the type of specials that get results? We’ve got those tips for you and more, but first you... read more

Bloggin’ Ain’t Easy: 17 Tricks to Succeed

Bloggin’ Ain’t Easy: 17 Tricks to Succeed

You’d probably like to hear that blogging is easy — but as the headline plainly states — it ain’t. Blogging takes time, effort, practice, and the desire to constantly learn... read more