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Profile: Seb Jay

Seb Jay is a freelance writer with a passion for business marketing technology. Seb has written in excess of 500 articles for web and print publication, often under contract to client businesses. He is an authority on business marketing, HR, retail, technology, space science, real estate, green energy and finance, and draws on current news events, reports and published research to create compelling stories that showcase the value of his clients products and services.�

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Articles by Seb Jay
The Ad Agency Alternative for DOOH Network Operators

The Ad Agency Alternative for DOOH Network Operators

B2B Marketing

By Seb Jay, Published January 9, 2013

Demand for digital Out-of-Home (DOOH) advertising is growing at a phenomenal pace in the US. In 2011 the DOOH market generated $2.05bn in ad revenue, a large slice of which... read more

Small Businesses Set to Make Big Gains from Hyperlocal Advertising in 2013

Small Businesses Set to Make Big Gains from Hyperlocal Advertising in 2013

Marketing

By Seb Jay, Published December 13, 2012

Small businesses in the U.S. are relying more on hyperlocal advertising as a route to finding new customers. Research by hyperlocal publisher, Street Fight, reveal that nearly half of small... read more

QR Codes Vs. Digital Signage: Which Technology is Best for Small Business?

QR Codes Vs. Digital Signage: Which Technology is Best for Small Business?

Marketing

By Seb Jay, Published October 4, 2012

4

Small business owners are still finding their feet with QR codes and digital signage technology. Both are relatively new marketing tools in the small business sector, and both are capable... read more

Is Digital Signage Worth the Investment for Small Retailers?

Is Digital Signage Worth the Investment for Small Retailers?

Consumer Marketing

By Seb Jay, Published September 5, 2012

1

Digital signage is an increasingly affordable marketing technology that has become a lot more accessible to small retailers in the past couple of years. Digital signage display screens with HD... read more

Digital Signage set to Improve Consumer Perception in Quick-Service Restaurant Industry

Digital Signage set to Improve Consumer Perception in Quick-Service Restaurant Industry

Consumer Marketing

By Seb Jay, Published July 20, 2012

Quick-service restaurants in the U.S. may need to focus on innovative uses of digital signage to improve consumer perceptions of their brands as we move into the second half of... read more


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5 Ways for Retailers to Drive Sales Using Digital Signage

5 Ways for Retailers to Drive Sales Using Digital Signage

Strategy

By Seb Jay, Published July 6, 2012

1

Digital signage is making a real impact in the retail industry right now. Hardly a day goes by without media reports showcasing how retailers are deploying digital signage to attract... read more

Hotels Likely to Adopt Digital Signage in Push for New Guest Engagement Technologies

Hotels Likely to Adopt Digital Signage in Push for New Guest Engagement Technologies

Customer Experience

By Seb Jay, Published June 27, 2012

More sociable lobby areas in hotels where WIFI is free and technology offers guests a focus for interaction could pass as a common snapshot of the US hospitality industry in... read more

FMCG Brand Promotions are More Effective with Digital Signage

FMCG Brand Promotions are More Effective with Digital Signage

Branding

By Seb Jay, Published June 13, 2012

Digital signage solutions are revolutionizing the way brands are promoted in-store. A recent article in the UK’s Grocer magazine revealed that brands are throwing away money on in-store price discounts.... read more