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Profile: Sean Johnson
Articles by Sean Johnson
Twitter vs. Google Plus: Why Social Media Marketing Needs Both
3The news that Google Plus (Google+) is now the 2nd largest social network, surpassing Twitter and YouTube, seemed to shock a lot of social media marketers this past week. Reaction... read more
3 Tools to Help You Forget About LinkedIn Answers
1If you’re a fan of LinkedIn Answers, this will be a sad week for you. LinkedIn confirmed earlier this month that it will shut the service down Jan. 31. For... read more
3 Reasons to Use Online News Releases for Inbound Marketing
Inbound Marketing has changed the game when it comes to attracting prospects to your business. It’s all about creating relevant content that appeals to your target audience, attracting them to... read more
4 Tips to Prevent Boring Content Marketing
We love content. If you’ve followed this blog any amount of time, you know that we like to write about the importance of good content as one of the pillars... read more
3 Reasons Inbound Marketing Works Best for B2B Sales
While scrolling through a collection of statistics assembled to highlight the effectiveness of online marketing and social media, the following line popped off the page: 9 out of 10 B2B... read more
4 Reasons Your Social Media Marketing Should Include Google+ in 2013
28It’s that time of year for resolutions, all those things you plan to do for 2013 but will probably give up by February. When it comes to your social media... read more
Social Media Marketing: 10 Steps to Improve Your Twitter Results
It seems a lot of companies have a love-hate relationship with Twitter these days. They know it’s a great tool for sharing and promoting their own content, yet many still... read more
How to Write Headlines That Grab Your Prospects’ Attention
It’s amazing how so few words can determine the success of your content. Most headlines for blogs, web pages, tip sheets or emails are usually 7 to 8 words long,... read more
5 Daily Activities For Inbound Marketing Success
1There never seems to be enough time in the day. You know you need to spend some time managing your company’s Inbound Marketing strategy – and it does take time –... read more
5 Elements of Successful Inbound Marketing Nurturing Campaigns
There’s nothing quite the like the rush of attracting new, qualified leads. It’s the big payoff for all of your work optimizing web pages, writing smart blogs and using social... read more
5 Ways to Measure Your Website’s Inbound Marketing Performance
As we come out of the Thanksgiving Holiday and hurtle toward the end of the year, many of us will be engaged in marketing planning for 2013. An important part... read more
Create a Prospect Persona for More Effective Content Marketing
The question seems easy enough on its face: How do we create good content? It’s something we frequently discuss at Weidert Group, and if you ask anyone on the team,... read more
5 Simple Tips To Improve Your Social Media Marketing
10Social Media plays an increasingly important role in many business marketing efforts. It’s one of the pillars of a successful Inbound Marketing strategy, and with as little as 6 hours... read more
5 New Ways to Promote Your Blog
2You spend a lot of time making sure your blog is just right. You research, you draft, you revise and you post great information that your prospects can’t live without.... read more
Why Inbound Marketing is the Perfect Rx for Health Care
Consumers want to know more about their health. Whether it’s questions about their latest symptom, or information about a loved one they’re caring for, they’re always looking for quality information... read more
