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Profile: Sean Johnson

Sean Johnson is a Public Relations and Social Media Specialist for Weidert Group, a full-service marketing agency based in Appleton, Wisconsin. Sean has more than 20 years of experience in media as a journalist, writer, editor and new media advocate with newspapers and magazines in the Midwest. He specializes in helping clients tell their story by leveraging multiple platforms to reach their targets, as well as helping them plan and execute their content development. The best places to interact with Sean are Twitter and LinkedIn.

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Articles by Sean Johnson
Twitter vs. Google Plus: Why Social Media Marketing Needs Both

Twitter vs. Google Plus: Why Social Media Marketing Needs Both

3

The news that Google Plus (Google+) is now the 2nd largest social network, surpassing Twitter and YouTube, seemed to shock a lot of social media marketers this past week. Reaction... read more

3 Tools to Help You Forget About LinkedIn Answers

3 Tools to Help You Forget About LinkedIn Answers

1

If you’re a fan of LinkedIn Answers, this will be a sad week for you. LinkedIn confirmed earlier this month that it will shut the service down Jan. 31. For... read more

3 Reasons to Use Online News Releases for Inbound Marketing

3 Reasons to Use Online News Releases for Inbound Marketing

Online Marketing

Inbound Marketing has changed the game when it comes to attracting prospects to your business. It’s all about creating relevant content that appeals to your target audience, attracting them to... read more

4 Tips to Prevent Boring Content Marketing

4 Tips to Prevent Boring Content Marketing

Content Marketing

We love content. If you’ve followed this blog any amount of time, you know that we like to write about the importance of good content as one of the pillars... read more

3 Reasons Inbound Marketing Works Best for B2B Sales

3 Reasons Inbound Marketing Works Best for B2B Sales

B2B Marketing

While scrolling through a collection of statistics assembled to highlight the effectiveness of online marketing and social media, the following line popped off the page: 9 out of 10 B2B... read more


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4 Reasons Your Social Media Marketing Should Include Google+ in 2013

4 Reasons Your Social Media Marketing Should Include Google+ in 2013

28

It’s that time of year for resolutions, all those things you plan to do for 2013 but will probably give up by February. When it comes to your social media... read more

Social Media Marketing: 10 Steps to Improve Your Twitter Results

Social Media Marketing: 10 Steps to Improve Your Twitter Results

It seems a lot of companies have a love-hate relationship with Twitter these days. They know it’s a great tool for sharing and promoting their own content, yet many still... read more

How to Write Headlines That Grab Your Prospects' Attention

How to Write Headlines That Grab Your Prospects’ Attention

Content Marketing

It’s amazing how so few words can determine the success of your content. Most headlines for blogs, web pages, tip sheets or emails are usually 7 to 8 words long,... read more

5 Daily Activities For Inbound Marketing Success

5 Daily Activities For Inbound Marketing Success

Marketing

1

There never seems to be enough time in the day. You know you need to spend some time managing your company’s Inbound Marketing strategy – and it does take time –... read more

5 Elements of Successful Inbound Marketing Nurturing Campaigns

5 Elements of Successful Inbound Marketing Nurturing Campaigns

Marketing

There’s nothing quite the like the rush of attracting new, qualified leads. It’s the big payoff for all of your work optimizing web pages, writing smart blogs and using social... read more

5 Ways to Measure Your Website's Inbound Marketing Performance

5 Ways to Measure Your Website’s Inbound Marketing Performance

Marketing

As we come out of the Thanksgiving Holiday and hurtle toward the end of the year, many of us will be engaged in marketing planning for 2013. An important part... read more

Create a Prospect Persona for More Effective Content Marketing

Create a Prospect Persona for More Effective Content Marketing

Content Marketing

The question seems easy enough on its face: How do we create good content? It’s something we frequently discuss at Weidert Group, and if you ask anyone on the team,... read more

5 Simple Tips To Improve Your Social Media Marketing

5 Simple Tips To Improve Your Social Media Marketing

11

Social Media plays an increasingly important role in many business marketing efforts. It’s one of the pillars of a successful Inbound Marketing strategy, and with as little as 6 hours... read more

5 New Ways to Promote Your Blog

5 New Ways to Promote Your Blog

2

You spend a lot of time making sure your blog is just right. You research, you draft, you revise and you post great information that your prospects can’t live without.... read more

Why Inbound Marketing is the Perfect Rx for Health Care

Why Inbound Marketing is the Perfect Rx for Health Care

Marketing

Consumers want to know more about their health. Whether it’s questions about their latest symptom, or information about a loved one they’re caring for, they’re always looking for quality information... read more