Free Webcast: Blogging in the Age of Modern Marketers – Learn More ›
Popular Today on Business 2 Community: All Popular Articles

Profile: Scott Baradell

Scott Baradell, an accomplished marketer who served as the senior corporate communications executive for two Fortune 1000 companies, founded Idea Grove in 2005. The firm, which focuses on helping clients reach B2B technology buyers, has emerged as one of the fastest-growing PR and inbound marketing agencies in the Dallas/Fort Worth area -- more than doubling revenues in 2012 alone.

Prior to Idea Grove, Scott served from 2001 to 2004 as vice president of corporate communications for Belo Corp., a diversified media company with 2004 revenues of more than $1.5 billion. Prior to Belo, Scott served as vice president of corporate communications for PageNet, a wireless communications company with 1999 revenues of $1 billion. Scott also co-founded Brightpod, a venture-funded technology consulting company acquired by InPhonic in 2001.

During his career, Scott has gained broad-ranging industry experience encompassing B2B technology, online products and services, mobile technology, telecommunications, financial services and health care.

In addition to his executive management skills, Scott, a former senior reporter for the Dallas Times Herald, is a distinguished writer. His writing has earned awards from the International Association of Business Communicators, Texas Public Relations Association, Associated Press Managing Editors of Texas, and Virginia Press Association, among other organizations.

Scott has an MBA from Southern Methodist University and a Bachelor of Arts from the University of Virginia. He maintains an APR designation from the Public Relations Society of America.

Follow Scott Baradell:

Social Sharing Buttons:  
Articles by Scott Baradell
The B2B Guide to Mastering Content Creation: Know Your Goals

The B2B Guide to Mastering Content Creation: Know Your Goals

B2B Marketing

You’ve done it: You’ve made the commitment to create better marketing content. Realizing you lack the people or the time (or both) to tackle the task on your own, you’ve... read more

What Breaking Bad’s Walter White Teaches Us About PR

What Breaking Bad’s Walter White Teaches Us About PR

Public Relations

If you were a Breaking Bad fanatic like me, I’m sure you remember the moment when Walter White, cancer-stricken chemistry teacher turned criminal mastermind, reacts to his fearful wife’s concerns... read more

Media Relations Is About Stories, Not Lunches [Advice]

Media Relations Is About Stories, Not Lunches [Advice]

Public Relations

There was a time when public relations seemed to be all about connections, and PR people courted reporters with story ideas pitched at fancy restaurants. But with all the changes... read more

Brian Solis Asks WTF (What’s the Future) of Business

Brian Solis Asks WTF (What’s the Future) of Business

Books

Brian Solis and I go back a long way, and I feel like I know him even though we’ve never met. That’s one of the magical changes that social media... read more

Wefollow Re-Joins the Social Media Influence Fray

Wefollow Re-Joins the Social Media Influence Fray

2

Remember WeFollow? Back in March 2009, Digg creator Kevin Rose unveiled his social influence startup as a side project that attracted a lot of attention. Along with a team that... read more

Don’t Let the Tail Wag the Dog: Inbound Marketing Should Start with Story

Don’t Let the Tail Wag the Dog: Inbound Marketing Should Start with Story

Marketing

I’ve noticed something about a lot of companies that are calling themselves “inbound marketing firms” these days: they are actually SEO firms or Web design firms that are attempting to... read more

Sharecropping: A Sucker’s Game Then — and Now

Sharecropping: A Sucker’s Game Then — and Now

Online Marketing

As a good Southern boy whose ancestors hailed from Mississippi and who spent much of my four years at the University of Virginia studying 19th-century Southern history, I know a... read more

Eight Secrets to a Happy Career in Inbound Marketing

Eight Secrets to a Happy Career in Inbound Marketing

Strategy

So I’ve been pondering the topic of happiness in our work lives lately. I figure since I’m in the business of public relations and inbound marketing, maybe I should offer... read more

Seven Reasons Your Hair Stylist Is Happier Than You Are

Seven Reasons Your Hair Stylist Is Happier Than You Are

Strategy

Sometime back, I came across a survey that showed that among all the jobs and professions out there, hair stylists were the happiest workers. It made me think about the... read more

Why Happiness Is the New Meme for Economists — and Why That’s a Good Thing

Why Happiness Is the New Meme for Economists — and Why That’s a Good Thing

Finance

When I was 5 years old, my mom told me that happiness was the key to life. When I went to school, they asked me what I wanted to be... read more

Content Marketing in a Coffee Cup

Content Marketing in a Coffee Cup

Content Marketing

In the world of promotions, you know you’ve created some good chachka if a client prospect keeps it for the next 15 years. Back in the late ’90s, when I... read more

Say ‘No’ to Fragile Artist Syndrome

Say ‘No’ to Fragile Artist Syndrome

Oddball

Back when I was heading the corporate communications department of a billion-dollar company, I had the uncomfortable experience of watching a graphic designer break down and crumple into a ball... read more

Social Networking-Related Crimes Up 780 Percent — and Other Meaningless Statistics

Social Networking-Related Crimes Up 780 Percent — and Other Meaningless Statistics

These headlines are as meaningless as they are sensational. As our self-proclaimed social media scientists would surely be the first to tell us, unless there is a corresponding increase in... read more

Experts Say: In Social Media, Grown-Ups Are Obsolete

Experts Say: In Social Media, Grown-Ups Are Obsolete

Will we ever be rid of “-isms”? We make progress on classism, racism, sexism, homophobia-ism, and ableism, and yet seem to be getting nowhere when it comes to ageism. It’s... read more