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Profile: Scott Aughtmon

Scott Aughtmon is a business strategist, a “business recession solution expert” , and a speaker. He’s spent over 12 years studying effective marketing and business methods (both online and offline). He’s the author of two e-books called “How Your Business Can Survive And Prosper In A Recession” in which he interviewed 38 top business, marketing and sales experts and got them to reveal their methods to help business owners survive and prosper in a recession. Scott has also been interviewed on radio shows and asked to share his wisdom to help business owners survive and prosper in a recession. He has a unique perspective and ability to communicate ideas and concepts in a way that can help you climb to new heights.   Read more of his unique insights at his blog.

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Articles by Scott Aughtmon
Without This, All Of Your Content Marketing, Products, And Services Are Useless

Without This, All Of Your Content Marketing, Products, And Services Are Useless

Content Marketing

Stop Trying To Get Any-Old Horse To Drink I once heard a story about a young salesman who had given the very best pitch that he had to a prospect,... read more

GEICO’s Bold Content Marketing Move: A Book From A Gecko

GEICO’s Bold Content Marketing Move: A Book From A Gecko

Content Marketing

Geico has never shied away from taking a risk when promoting their company. (Quick trivia question – just for fun: What does GEICO stand for? Government Employees Insurance Company. Now... read more

He-Man’s Content Marketing Secret And 3 Lessons For Your Business

He-Man’s Content Marketing Secret And 3 Lessons For Your Business

Content Marketing

I recently found a new reality show that I like. It’s called Comic Book Men. Comic Book Men is a reality television series on AMC. It’s set at Kevin Smith’s... read more

Billy Joel And The Audacious Power Of Asking

Billy Joel And The Audacious Power Of Asking

Strategy

2

If you haven’t seen this video yet, you need to take the six minutes and nineteen seconds to do that now. Go ahead. Do it right now. I’ll wait. You... read more

Game Apps For Cats And The Reason You Should Use Content Marketing

Game Apps For Cats And The Reason You Should Use Content Marketing

Content Marketing

Now that I have some time, I want to share with you an important content marketing lesson from a surprising content marketing experience I wasn’t expecting. It answers the question... read more


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The Rare Comic Book and What Successful Businesses Know that the Rest Don’t

The Rare Comic Book and What Successful Businesses Know that the Rest Don’t

Strategy

You need to hear this story I came across. It’s a story that will teach you the three things you must know to succeed in business. In New York in... read more

Why You Must Choose Worthy Goals For Yourself And Your Business In 2013

Why You Must Choose Worthy Goals For Yourself And Your Business In 2013

Strategy

I am still on vacation, but I’ve been thinking a lot about my goals for 2013 and I am sure you are too. For that reason I wanted to re-post... read more

6 More Content Marketing Strategies From the Hobbit Movie

6 More Content Marketing Strategies From the Hobbit Movie

Content Marketing

Father Christmas and the Little-Known Story That Prepared Tolkien to Write the Hobbit The new movie “The Hobbit” opened this last weekend and not only crushed the competition, but also... read more

6 Content Marketing Strategies Learned from The Hobbit

6 Content Marketing Strategies Learned from The Hobbit

Content Marketing

How a little-known English professor became a literary legend “The Hobbit” website As unbelievable as it sounds, it all started with a blank piece of paper, a moment of sudden... read more

The Lost Story Of How Content Marketing Gave Birth To Rudolph The Red-Nosed Reindeer

The Lost Story Of How Content Marketing Gave Birth To Rudolph The Red-Nosed Reindeer

Content Marketing

I don’t know how come, but I have never heard this story before. What story? The story about how a simple content marketing assignment produced the legendary story of Rudolph... read more

May The Force (of Content Marketing) Be With You: How ABC Used Extreme Makeover To Promote Lucasfilms

May The Force (of Content Marketing) Be With You: How ABC Used Extreme Makeover To Promote Lucasfilms

Content Marketing

I am sure you heard the news that Disney bought Lucasfilms for $4 billion dollars back in October 2012. Well, I was watching one of my family’s favorite shows last night:... read more

Could This Be The MAIN Secret Of All Effective Content Marketing?

Could This Be The MAIN Secret Of All Effective Content Marketing?

Content Marketing

Zig Ziglar is famous for saying… “You will get all you want in life if you help enough other people get what they want.” Well, the more I think about... read more

Content Marketing Lessons From The Cake Boss

Content Marketing Lessons From The Cake Boss

Content Marketing

We have basic cable and Netflix, so that means that we don’t see some series that have been out for years until they finally show up on Netflix. One of... read more

Content Marketing And The Ever-Growing Problem Of Information Overload

Content Marketing And The Ever-Growing Problem Of Information Overload

Content Marketing

“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Those words... read more

6 Ways To Create Content That Catches Attention

6 Ways To Create Content That Catches Attention

Content Marketing

The poker game that led to the first major victory of the Revolutionary War On December 25, 1776, General George Washington quietly crossed the Delaware River with his troops. Their... read more