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Profile: Scott Aughtmon
Articles by Scott Aughtmon
Disney’s New Secret Hideaway: A Business & Content Marketing Lesson
I came across an article in the LATimes.com titled, “Disney Opens Membership To Exclusive Club 33 And 1901″. The article reveals that, “Officials say invitations are being offered to 100... read more
The 4 Commandments of Socially-Created Content
In 2006, Carlos Terron was a cook in General Electric’s cafeteria. His wife, Alex, put in long hours as an office manager for a pediatrician. One night they were both... read more
Shhh… One Of The Most Powerful Forms Of Content Marketing
One of the things I love about Netflix is that I end up trying out shows I never would have if I had to pay to watch each one separately.... read more
Content Marketing Makes You And Your Business “Shareable” & “Sticky”
I want to give you two simple reasons you should be using content marketing. Ready? 1. It gives people a reason (and an easy way) to “share” you with others.... read more
The Great Value Of Disaster?
How you view the good and bad that happens in your life will affect your response to the events of life. And that ultimately changes your long-term results. Let me... read more
Content Marketing Lessons From Snow White
Today I have a few quick lessons for you. As content creators and content marketers we are on a constant search for new content and news ways to create fresh... read more
Nestle Toll House Cookies: Old School Content Marketing In Action
Just wanted to tell you a quick story that should inspire you to use content marketing to sell your product… Do you know how Chocolate-Chip cookies were invented? According to... read more
Our New Phonebook And My Son’s Amazement At A Dying Form Of Media
My oldest son Jack (who is about to be 11 yrs old) saw a new phonebook on our door step and brought it in. He asked me why they gave... read more
“The Chris Rock Effect: The Amazing Impact Anticipation & Expectation Have On Our Content” [Video]
Many of us work hard on presenting quality content through writing and/or speaking. We work hard to make what we communicate as powerful and relevant as we can. And we... read more
What An Academy Award Winning Short Film Can Teach You About Content Creation And Content Marketing
Hey everyone. I’m alive. Sorry you haven’t seen a post from me recently. I had a workshop on “Social Media 101″ that I was preparing for a local veterans hospital.... read more
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VIDEO: Content Marketing Secrets From The Grammys
Today, I want share some of the lessons that came to me from watching the Grammys last night. These are lessons that content marketers and business owners can use to... read more
The Day A Young Boy Narrowly Escaped Death: The Power of “Know, Like, Trust”
Content marketing is a very effective way to harness the power of “know, like, trust.” Without this power you will have little chance of succeeding in business nowadays. Have you... read more
Content Marketers: The Thing You Must “See” To Reach Your Goals
Do you feel like you’re treading water, but not getting anywhere in reaching your goals for 2012? If so, I think you’ll like what I have in store for you... read more
Content Marketing Isn’t About Manipulation. It’s About Serving People.
You might not realize this, but… George Washington Carver was not just an amazing inventor. He was a content marketer. What am I talking about? I discovered that he used... read more
Content Marketers: Think Like Steve Harvey
I went to see the movie “Red Tails” last night. It’s the new movie from Lucas films about the Tuskegee airmen. I really liked it! But that’s not what I’m... read more
