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Profile: Scott Aughtmon
Articles by Scott Aughtmon
Without This, All Of Your Content Marketing, Products, And Services Are Useless
Stop Trying To Get Any-Old Horse To Drink I once heard a story about a young salesman who had given the very best pitch that he had to a prospect,... read more
GEICO’s Bold Content Marketing Move: A Book From A Gecko
Geico has never shied away from taking a risk when promoting their company. (Quick trivia question – just for fun: What does GEICO stand for? Government Employees Insurance Company. Now... read more
He-Man’s Content Marketing Secret And 3 Lessons For Your Business
I recently found a new reality show that I like. It’s called Comic Book Men. Comic Book Men is a reality television series on AMC. It’s set at Kevin Smith’s... read more
Billy Joel And The Audacious Power Of Asking
2If you haven’t seen this video yet, you need to take the six minutes and nineteen seconds to do that now. Go ahead. Do it right now. I’ll wait. You... read more
Game Apps For Cats And The Reason You Should Use Content Marketing
Now that I have some time, I want to share with you an important content marketing lesson from a surprising content marketing experience I wasn’t expecting. It answers the question... read more
The Rare Comic Book and What Successful Businesses Know that the Rest Don’t
You need to hear this story I came across. It’s a story that will teach you the three things you must know to succeed in business. In New York in... read more
Why You Must Choose Worthy Goals For Yourself And Your Business In 2013
I am still on vacation, but I’ve been thinking a lot about my goals for 2013 and I am sure you are too. For that reason I wanted to re-post... read more
6 More Content Marketing Strategies From the Hobbit Movie
Father Christmas and the Little-Known Story That Prepared Tolkien to Write the Hobbit The new movie “The Hobbit” opened this last weekend and not only crushed the competition, but also... read more
6 Content Marketing Strategies Learned from The Hobbit
How a little-known English professor became a literary legend “The Hobbit” website As unbelievable as it sounds, it all started with a blank piece of paper, a moment of sudden... read more
The Lost Story Of How Content Marketing Gave Birth To Rudolph The Red-Nosed Reindeer
I don’t know how come, but I have never heard this story before. What story? The story about how a simple content marketing assignment produced the legendary story of Rudolph... read more
May The Force (of Content Marketing) Be With You: How ABC Used Extreme Makeover To Promote Lucasfilms
I am sure you heard the news that Disney bought Lucasfilms for $4 billion dollars back in October 2012. Well, I was watching one of my family’s favorite shows last night:... read more
Could This Be The MAIN Secret Of All Effective Content Marketing?
Zig Ziglar is famous for saying… “You will get all you want in life if you help enough other people get what they want.” Well, the more I think about... read more
Content Marketing Lessons From The Cake Boss
We have basic cable and Netflix, so that means that we don’t see some series that have been out for years until they finally show up on Netflix. One of... read more
Content Marketing And The Ever-Growing Problem Of Information Overload
“One of the effects of living with electric information is that we live habitually in a state of information overload. There’s always more than you can cope with.” Those words... read more
6 Ways To Create Content That Catches Attention
The poker game that led to the first major victory of the Revolutionary War On December 25, 1776, General George Washington quietly crossed the Delaware River with his troops. Their... read more
