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Profile: Sarah Pern
Articles by Sarah Pern
Online Communities for B2B Lead Generation: A Guide for B2B Marketers
With an increasing amount of time being spent online in communities and the subsequesnt uptake of community building activities in the B2B world, now is the time to get your... read more
Buyer-Driven SEO: Let Buyers Drive Your B2B Keyword Strategy!
1Keywords play an essential part in online lead generation and this is one of the first hurdles to overcome before you begin your inbound marketing marathon. The issue is… are... read more
Is Your Firm’s Social Media Personality Losing You Leads?
Defining your firm’s social media personality online has a direct impact on lead generation. Engaging effectively via social media builds a relevant community of interested people and provides your organisation... read more
6 Online Marketing Trends For B2B Marketers
Times are changing and successful B2B marketers need to stay ahead of the online marketing game. What’s the latest thinking in SEO and social media marketing? What should your company... read more
Social Media Marketing For B2B Lead Generation (Infographic)
1B2B marketers are time poor, making effectiveness and efficiency of utmost importance. Social media should be an integral part of any marketing strategy today, but managing it can be time... read more
Is PPC a Waste of Time? Or a Valuable Tool for B2B Marketers?
There is ongoing debate surrounding the effectiveness of PPC for B2B marketers, as well as the effectiveness of PPC in general. Is PPC a waste of time? Or a valuable... read more
Harness Social Proof For B2B Lead Generation
There is a lot of talk in the marketing industry around digital ‘word of mouth’, but do you actually know how B2B marketers can use it to generate leads? Is... read more
8 Ways to Make Your B2B Blog a Lead Generation Machine
Many organisations are still dubious about the effectiveness of blogging – mainly because many businesses don’t know how to do it effectively! Without a goal and a clear focus, the... read more
6 Common Illnesses Associated With B2B Marketers
B2B marketers suffer from various afflictions that affect the overall health of their business. The following are the 6 most common and lethal illnesses affecting B2B marketers today. 1. Marketing... read more
Why B2B Marketers Should Be Pros at Dating
How would you feel if you went on a first date and they popped ‘the question’? Precisely. So why do some B2B marketers go straight from ‘Hi we are Company... read more
