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Profile: Sarah Beth Wiltse

A staff writer for Content Equals Money, Sarah Beth Wiltse earned her BA in English at Boston University. Though she currently lives in Dallas, TX, she spent a year in Paris, France after college, cultivating her love of the French language and a passion for travelling. She has spent much of her life developing her skills in the arts, primarily as a ballerina, violinist, and pianist - and now, a writer!

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Articles by Sarah Beth Wiltse
A World Without Backlinks: Matt Cutts Doesn’t See It

A World Without Backlinks: Matt Cutts Doesn’t See It

For years, SEOs have wondered what search would look like if backlinks were eliminated from the equation. Since backlinks are often a major part of spammy practices, some SEOs have... read more

A Lesson on SEO Best Practices From a Personal Finance Class

A Lesson on SEO Best Practices From a Personal Finance Class

My husband and I are currently attending a Dave Ramsey class. Over the course of 9 weeks, Ramsey offers insight and advice on how to take control of your personal... read more

Avoiding #SochiProblems and Other Olympic SEO Lessons

Avoiding #SochiProblems and Other Olympic SEO Lessons

If you’re anything like me, you were glued to the TV last month in order to catch every second of the Olympic action. Who knew there were so many different... read more

The Truth Behind the Death of Authorship Rumors

The Truth Behind the Death of Authorship Rumors

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Google Authorship has been one of the biggest topics of conversation within the SEO community over the last year or so, but many SEOs are now speculating on the possible... read more

How to Boost Your Authority With the Help of Google’s In-Depth Articles

How to Boost Your Authority With the Help of Google’s In-Depth Articles

Content Marketing

Back in August of 2013, Google introduced in-depth articles to the SERPs in order to provide more complex information for searchers who want more than surface-level answers to their queries.... read more

Which SEO Campains Won (or Lost) in 2013?

Which SEO Campains Won (or Lost) in 2013?

2013 saw a wide variety of SEO campaigns, each vying for the attention of American audiences. Some of these campaigns were able to successfully utilize SEO best practices to connect... read more

Matt Cutts Pronounces Guest Posts Dead: Is It True?

Matt Cutts Pronounces Guest Posts Dead: Is It True?

Earlier this week, Matt Cutts posted a new blog that seems to deliver a death stroke to guest posting as we know it. Essentially, Matt announced that the SEO tactic... read more

How to Gracefully Transition from Keywords to Topics

How to Gracefully Transition from Keywords to Topics

Since Google recently switched all of its keywords to “not provided,” many SEOs have been frantically searching for a new way to conduct keyword research. But is finding alternate ways... read more

Elf Yourself: The Greatest Christmas Marketing Campaign Ever?

Elf Yourself: The Greatest Christmas Marketing Campaign Ever?

Marketing

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If you’re looking for a great Christmas campaign to emulate, look no further than Elf Yourself, Office Max’s uber-popular campaign that originally launched in 2006. Let’s face it – who... read more

A Holiday Tech Gift Guide for 2013

A Holiday Tech Gift Guide for 2013

Tech & Gadgets

Each year, everyone is looking for the gift-giving trend that will dominate the holiday season. This year, Experian unsurprisingly reported that tech gadgets are expected to be the gift of... read more

How to Choose Great Guest Bloggers And Avoid Spammy Guest Posts

How to Choose Great Guest Bloggers And Avoid Spammy Guest Posts

SEOs talk a lot about how to get your guest blogs posted on authority sites, but how do you identify relevant, informative guest posters as the webmaster of a blog?... read more

5 Local SEO Predictions for 2014

5 Local SEO Predictions for 2014

Is your local search strategy ready for 2014? Although local SEOs have to deal with many of the same trends as regular SEOs, there are certain concerns that have a... read more

Cost-Effective Social Advice for Budget-Conscious Local SEOs

Cost-Effective Social Advice for Budget-Conscious Local SEOs

By now, every local SEO knows how important it is to develop a presence on social media in order to establish authority and improve their rankings thanks to social signals.... read more

Do You Really Need Influencer Marketing?

Do You Really Need Influencer Marketing?

Marketing

If you haven’t jumped on board with influencer marketing yet, now’s the time! Influencer marketing has recently begun to gain popularity because it works well with the SEO trend of... read more

How to Turn an SEO Snooze-Fest into a Winner

How to Turn an SEO Snooze-Fest into a Winner

Every SEO has been faced with the prospect of creating a campaign for a business that seems utterly boring; whether they are in the business of cement mixing or selling... read more