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Profile: Sarah Beth Wiltse
Articles by Sarah Beth Wiltse
The Top SEO Tools For Small Businesses
There are tons of great SEO tools out there, but if you don’t choose the right ones, you could miss something that could hurt your business’s online presence. If a... read more
Prepare For The Long Expected (And Dreaded) Penguin Update
Back in March, Matt Cutts warned SEOs to expect a new Penguin algorithm update later this year. Dubbed “Penguin 2.0,” this update is expected to be a massive change for... read more
Mobile Apps vs. Google: Google Still Comes Out On Top
In the last 5 years, mobile has grown into a highly competitive market that compels businesses that want to thrive to develop elaborate mobile-specific strategies. With more than a billion... read more
Getting To Know The New Google Places
Business owners trying to navigate Google’s local business management offerings know that the system is messy and confusing. However, the new Google Places for Business dashboard aims to make life... read more
How to Use Google Webmaster Tools To Your Advantage
SEOs all know that Google Webmaster Tools are essential to a successful SEO campaign. In fact, many SEOs now find Webmaster Tools as influential as Google Analytics. Webmaster Tools can... read more
Why SEOs Should Use Relationship Marketing
Although most SEOs currently stress the importance of content marketing, relationship marketing is a highly effective strategy to add to the mix. As Google continues to debut increasingly effective Panda... read more
Melonie Dodaro’s Advice About Promoting Yourself On LinkedIn
Content Equals Money recently got to pose a few questions to one of Canada’s top social media experts, Melonie Dodaro. Melonie is an experienced consultant who has dedicated her career... read more
Don’t Limit Your SEO Strategy: Go International
Is your company engaging in an international SEO campaign? If it isn’t, you are missing out on a wide array of opportunities for business. Limiting yourself to one nation or... read more
A Feisty New Campaign: Bing Ads Goes Up Against Google Adwords
1We all know that Google rules the search engine roost. However, other companies occasionally have the audacity to challenge their dominance. One example of this kind of daring comes from... read more
Beware These Local Search Problems
Even if you have a thorough understanding of the way that SEO works and have invested time and energy into developing an optimized online presence, there may be some massive... read more
How to Get Your Small Business Found in Local Search
1Especially if you are developing an online presence for your small business without the help of an expert SEO, understanding a few basic principles of SEO in regards to local... read more
A Short History of Commenting and Backlinks
Link building has always been an important component of SEO. Links get you higher visibility and better rankings, so naturally SEOs have devoted endless hours to developing different link building... read more
The Best Tips For Using SEO on a Small Business Budget
1For many small businesses, there simply isn’t money in the budget for an extensive SEO campaign. Consequently, the small business suffers from lack of online promotion as its big business... read more
Understanding How Bing’s New “People Snippets” Work
Last week, the SEO community began noticing a new element in the Bing SERPs. The snippets and images that started to appear underneath results look like Google authorship, but they... read more
How to Use SEO to Promote Your Startup
For many startups, spending money on their online presence might seem too costly. However, even a small investment can greatly improve the effectiveness of your online presence. Online exposure can... read more
