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Profile: Samuel Chan

Samuel Chan is a digital marketer and brand publicist by profession.

He is the founder of new media company Evobar and has worked with national media conglomerates in the past. He writes about the renewed sensibility of advertising and content development on his personal blog.

His areas of expertise include content strategy and development, digital brand management, and formulation of advertising strategies.

He blogs on : www.OfficialSamuel.com/blog .

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Articles by Samuel Chan
10 Social SEO Steps You Can Implement Right Now

10 Social SEO Steps You Can Implement Right Now

4

i. Social Search: The Why and What When it comes to website optimization, search and social do share a complementary relationship. While the two facets of digital marketing are often... read more

13 Professional Skills For A Rewarding Career in Digital Marketing (2013)

13 Professional Skills For A Rewarding Career in Digital Marketing (2013)

Online Marketing

The baby boomer factor and a shrinking workforce. Singapore’s population has reached a significant turning point in 2012: the first cohort of baby-boomers – those born between 1947 and 1965... read more

Predicting e-Commerce In 2013 Pus Lessons From The 2012 Cyber Monday Report

Predicting e-Commerce In 2013 Pus Lessons From The 2012 Cyber Monday Report

Trends & News

Cyber Monday: Record shopping day in online sales Cyber Monday is a marketing term for the Monday after Black Friday, and the term “Cyber Monday” was coined by marketing folks... read more

The 8-Second Attention Span? Don't Bother.

The 8-Second Attention Span? Don’t Bother.

Online Marketing

Some time ago I read an article on BBC News. The takeaway: Web surfers have a painfully short attention span, one that matches the goldfish’s 9 seconds long short attention... read more

How to Use Google Trends to Complement Your Keyword Research (Examples + Screenshots)

How to Use Google Trends to Complement Your Keyword Research (Examples + Screenshots)

7

i. What is Google Trends? Google Trends is one of the more underrated Google products, which in my opinion, doesn’t do justice to its ease of practicality. Since Google first... read more


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