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Profile: Samantha Collier

Samantha Collier, a well known social media personality in the legal world, works as the Chief Content Manager at Shift Digital. Samantha's first real job was proudly acting as the Business Development Coordinator for a prominent Canadian law firm where she successfully implemented the firms' first social media policy and strategy. After falling in love with all aspects of the digital marketing world, she serendipitously fell into social media content management, and hasn't looked back since. Samantha transformed her passion for social media, and her love of language into successful writing and editorial pursuits. A self-portrayed nerd, she loves playing World of Warcraft, reading her Google reader for hours on end, and keeping up to date on the latest and greatest social technology. What Samantha loves most is when she's the first to break a story across the Internet and she takes this job seriously. Follow Samantha for all the latest and greatest social media news!

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Articles by Samantha Collier
Finally! New Facebook Page Administrator Roles!

Finally! New Facebook Page Administrator Roles!

Two weeks after launching the terrible Facebook Page app for the iPhone, Facebook is launching another new feature which promises to be much better for companies utilzing Facebook pages for... read more

Facebook Launches Instagram-Like Camera App!

Facebook Launches Instagram-Like Camera App!

Mobile & Apps

Breaking News: Facebook is launching Facebook Camera, a new mobile app, that looks eerily similar to Instagram, the company that they recently purchased for $1 billion. Why would Facebook purchase... read more

The Ultimate LinkedIn Profile Cheat Sheet

The Ultimate LinkedIn Profile Cheat Sheet

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LinkedIn is the social network for business professionals and networking. With over 135 millions members to date, it’s one of the most popular social networks to date. Are you using... read more

3 Enlightening Twitter Updates

3 Enlightening Twitter Updates

There’s a lot of buzz going on the social media sphere this week. Mark Zuckerberg got married, Facebook went public and Twitter rolled out bunch of updates. What does this... read more

How to Answer Twitter Questions Like the Pros Do

How to Answer Twitter Questions Like the Pros Do

One of the best ways businesses can use Twitter for client acquisition and brand development is by answering questions people ask relating to their service and/or product. It’s also a... read more


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5 Painless Ways to Get Maximum Blog Comment Love

5 Painless Ways to Get Maximum Blog Comment Love

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Publishing your blog is no easy feat. We get that. It definitely takes blood, sweat and tears. And no, I’m not being overly dramatic. Any serious blogger will tell you... read more

Does Size Really Matter When It Comes to Klout?

Does Size Really Matter When It Comes to Klout?

I remember the moment I learned about Klout. My good friend Jenn Dove and I were sitting at our desks at work and she told me that I had a... read more

The Top 5 Devious Lies You Hear About Social Media

The Top 5 Devious Lies You Hear About Social Media

By now everyone and their dog knows I love social media. I gave up my full time job at a national law firm to pursue my passion and it’s pretty... read more

Why You Must Provide An Amazing Client Experience

Strategy

I recently read an article titled Are You a Social Expressionista or an Alpha Trendsetter (great title right?) by Cynthia Boris and it included a chart about the online and offline communication... read more

Are “Heavy Social Media Users” Worth Your Time?

1

Forbes posted a very interesting article today about how valuable heavy social media users are.  Check it out here. Before I get into the details, what do you think? Are... read more

Phone Numbers Have Been on Facebook for A Long Time!

Phone Numbers Have Been on Facebook for A Long Time!

To all my Facebook friends who have been having minor panic attacks over their phone numbers being published online: it’s been like this for a long time now! Remember back... read more

Four Reasons Why I Agree With Extreme Couponing

Consumer Marketing

Have you ever watched the show extreme couponing? You will never view a coupon the same way again! Families spend hours cutting up coupons and usually end up getting $2000.00... read more

Social Media & Real Life Relationships. How Do You Manage?

1

Think back to when you first “got it” about social media.  Remember how exciting it was? Remember how it felt to read through all the blog posts and really understand... read more

I Really Wanted to Share Your Content but…

I get up early to have a couple hours of quiet before my kids wake up.  As soon as I hear the pitter patter of little feet upstairs… times up!... read more

How to Track Likes, Tweets and +1s via Google Analytics

How to Track Likes, Tweets and +1s via Google Analytics

Online Marketing

Google Analytics and Webmaster Tools recently added new features to track the impact of tweets, likes and +1s.   They are really getting social these days.  Can you believe I’ve... read more