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Profile: Samantha Collier

Samantha Collier is a well-respected social media specialist in the Canadian legal realm. An experienced practitioner of online social networking, Samantha also has experience working in-house in business development for a national IP firm, but has worked in marketing and client acquisition for over 13 years.

Over her career, she has acted as social media strategist for both small to large law firms across North America.The author of Social Media for Law Firms, winner of the 2011 Canadian Law Blog Awards in the Best Practice Management category, Samantha is also recognized in “The 24: Canada’s Top Legal Social Media Influencers” from The Counsel Network.

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3 Simple Ways to Use Social Media Intelligence for Business Development

3 Simple Ways to Use Social Media Intelligence for Business Development

How does your business use social media intelligence? Using social media for business development and marketing purposes is the first step in your social media strategy. How you use the... read more

How To Block My Birthday Calendar on Facebook

How To Block My Birthday Calendar on Facebook

Do you hate the My Birthday Calendar app as much as I do? I receive multiple requests from the annoying My Birthday Calendar app every day. Additionally, there were rumors... read more

How to Find Warm Leads Using Twitter’s Advanced Search Function

How to Find Warm Leads Using Twitter’s Advanced Search Function

As a business owner, it’s important to invest in social media activities that result in viable leads. Return on investment is of utmost importance, especially when budgets are tight. Instead... read more

Top 5 Social Media Fails of 2012

Top 5 Social Media Fails of 2012

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Brands love social media for marketing and business development because it allows them to expose themselves to global audiences and hopefully, have a promotion go viral. Most of the below... read more

15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013

15 Different Ways to Increase Facebook Engagement on Your Company Page in 2013

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It’s that time of year again! 2013 is quickly approaching which means it’s time to reevaluate your social media endeavors including your Facebook Page engagement strategy. So whip out your... read more


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20 Awesome Facts About LinkedIn – 2012 Edition

20 Awesome Facts About LinkedIn – 2012 Edition

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One of my most popular blog posts over at Social Media for Law Firms is 20 Awesome Facts About Twitter – 2012 Edition so I decided to pen another similar... read more

Everything You Need to Know About Mobile Websites

Everything You Need to Know About Mobile Websites

Online Marketing

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Do you know what your mobile website looks like from a smartphone? If not, take a close look right now. A poorly designed mobile website is more detrimental than not... read more

3 Keys for Conversion Optimization Success

3 Keys for Conversion Optimization Success

Efficient conversion optimization is one of the most effective ways of marketing your business successfully on the web. Once you know what converts website viewers into paying customers, you’ll be... read more

12 eCommerce Best Practices

12 eCommerce Best Practices

Online Marketing

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More and more businesses are buying and selling products and services via the Internet. This practice is commonly referred to as eCommerce. eCommerce involves many different technologies including online transactions,... read more

3 Ways to Not Suck at Personal Blogging

3 Ways to Not Suck at Personal Blogging

It’s been awhile since my last post, and here’s why. Justin Brackett has been cracking the whip here at SHIFT Digital lately, so you can blame him. We’ve been been... read more

Case Study – How to Use LinkedIn to Land Clients

Case Study – How to Use LinkedIn to Land Clients

LinkedIn is the professional social network for business development and marketing purposes. If you haven’t created your profile yet, make sure you read my previous post, The Ultimate LinkedIn Profile... read more

5 Things People Absolutely Hate About Your Business Blog

5 Things People Absolutely Hate About Your Business Blog

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Have you ever wanted to share a blog post on Twitter but couldn’t find share buttons? Or maybe you wanted to subscribe by email but couldn’t find the proper sign... read more

Twitter’s New Tailored Trends Simplified

Twitter’s New Tailored Trends Simplified

Trends are Twitter’s way of helping you discover popular and emerging topics people are talking about within Twitter. They are located on the homepage of your Twitter account and are... read more

LinkedIn Password Best Practices

LinkedIn Password Best Practices

The hackers are at it again. Over 6 million LinkedIn passwords were compromised this morning and leaked on to the Internet. Additionally, the same hacker is also looking for a... read more

The Ultimate Twitter Profile Cheat Sheet

The Ultimate Twitter Profile Cheat Sheet

Did you know 11 Twitter accounts are created every second? That’s over 1 million accounts per month. My last post was about the ultimate LinkedIn cheat sheet. Today, I’m sharing... read more