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Profile: Samantha Collier

Samantha Collier is a well-respected social media specialist in the Canadian legal realm. An experienced practitioner of online social networking, Samantha also has experience working in-house in business development for a national IP firm, but has worked in marketing and client acquisition for over 13 years.

Over her career, she has acted as social media strategist for both small to large law firms across North America.The author of Social Media for Law Firms, winner of the 2011 Canadian Law Blog Awards in the Best Practice Management category, Samantha is also recognized in “The 24: Canada’s Top Legal Social Media Influencers” from The Counsel Network.

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Articles by Samantha Collier - Page 2
Not Defining Social Media Success Is A Mistake

Not Defining Social Media Success Is A Mistake

The term social media marketing can make even the most seasoned business owner roll their eyes in shame. They know they need it to connect with their customers and leads... read more

Twitter Unleashes Keyword Targeting in Timelines

Twitter Unleashes Keyword Targeting in Timelines

As a small business owner, you’ve probably dipped your toes in the pool of social media advertising and marketing. How did it feel? What kind of results did you get?... read more

70% of Mobile Searches Lead to Online Actions

70% of Mobile Searches Lead to Online Actions

Mobile & Apps

When is the last time you used your smartphone to search for something? What sort of action did you take after you found it? According to Andy Beal’s Marketing Pilgrim,... read more

LinkedIn Launches “Facebook-esque” Status Update Mentions

LinkedIn Launches “Facebook-esque” Status Update Mentions

We all know LinkedIn as Facebook’s serious, business-minded big brother in the world of social media. With over 200 million members to date, and 50 million unique visitors each week,... read more

Wow! Facebook Promises A 22% ROI Increase On Facebook Ads

Wow! Facebook Promises A 22% ROI Increase On Facebook Ads

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A recent Mashable article regarding Facebook’s new ability to ID groups that purchase specific products has some pretty exciting news. According to Brad Smallwood, head of measurement and insights at... read more


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How To Customize Your Facebook Page Application Image

How To Customize Your Facebook Page Application Image

Does your business have a Facebook Page for marketing and business development purposes? If so, is it optimized and branded to the max? There are many ways to tweak and... read more

Facebook Changes Again and We Know the Details!

Facebook Changes Again and We Know the Details!

Guess what Facebook friends? Our beloved Facebook newsfeed is changing once again. Facebook is holding an exclusive event at its Menlo Park headquarters to show a new and improved version... read more

How To Protect Your Social Media Accounts

How To Protect Your Social Media Accounts

According to a recent article in the National Post, a very unusual tweet went out from Mr. Donald Trump’s verified account Thursday Afternoon: Did you recognize the lyrics of the... read more

Should Your Business Use Promoted Tweets?

Should Your Business Use Promoted Tweets?

How much of your marketing budget goes to social media? Have you considered paying for Twitter’s Promoted Tweets service to market your business? Many of my clients ask if they... read more

Facebook Passive Location Logging App Marketing

Facebook Passive Location Logging App Marketing

According to Bloomberg, Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from smartphone social media use. Businesses will... read more

Announcing the New and Improved Instagram Feed for the Web

Announcing the New and Improved Instagram Feed for the Web

Did you ever wish you could view your Instagram feed from the web, just like you do on your iPhone or Android? Sure, you could view Instagram pictures via third... read more

How To Get More Engagement on Twitter

How To Get More Engagement on Twitter

Today we’re chatting about how to get more engagement on Twitter. As a social media consultant, I am constantly advising my clients to use Twitter. In fact, if I had... read more

2013 Smartphone Marketing Trends for Small Business

2013 Smartphone Marketing Trends for Small Business

Marketing

It’s the beginning of a brand new year and we have some exciting 2013 smartphone marketing trends to share with you. Did you know that 55% of smartphone users are... read more

5 Social Media Mistakes That Make You Look Dumb

5 Social Media Mistakes That Make You Look Dumb

Everybody knows social media is here to stay, especially when it comes to increasing the exposure of your small business online. It’s also a great way to gather business development... read more

5 Ways to Turn People Off with Your LinkedIn Photo

5 Ways to Turn People Off with Your LinkedIn Photo

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It’s a generally accepted principle that we love to watch people fail. In fact, we love it so much that we’ll be late for work by slowing down to look... read more