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Profile: Samantha Collier

Samantha Collier, a well known social media personality in the legal world, works as the Chief Content Manager at Shift Digital. Samantha's first real job was proudly acting as the Business Development Coordinator for a prominent Canadian law firm where she successfully implemented the firms' first social media policy and strategy. After falling in love with all aspects of the digital marketing world, she serendipitously fell into social media content management, and hasn't looked back since. Samantha transformed her passion for social media, and her love of language into successful writing and editorial pursuits. A self-portrayed nerd, she loves playing World of Warcraft, reading her Google reader for hours on end, and keeping up to date on the latest and greatest social technology. What Samantha loves most is when she's the first to break a story across the Internet and she takes this job seriously. Follow Samantha for all the latest and greatest social media news!

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Articles by Samantha Collier

Not Defining Social Media Success Is A Mistake

By Samantha Collier, Published May 13, 2013

The term social media marketing can make even the most seasoned business owner roll their eyes in shame. They know they need it to connect with their customers and leads... read more

Twitter Unleashes Keyword Targeting in Timelines

By Samantha Collier, Published April 18, 2013

As a small business owner, you’ve probably dipped your toes in the pool of social media advertising and marketing. How did it feel? What kind of results did you get?... read more

70% of Mobile Searches Lead to Online Actions

Mobile & Apps

By Samantha Collier, Published April 8, 2013

When is the last time you used your smartphone to search for something? What sort of action did you take after you found it? According to Andy Beal’s Marketing Pilgrim,... read more

LinkedIn Launches “Facebook-esque” Status Update Mentions

By Samantha Collier, Published April 5, 2013

We all know LinkedIn as Facebook’s serious, business-minded big brother in the world of social media. With over 200 million members to date, and 50 million unique visitors each week,... read more

Wow! Facebook Promises A 22% ROI Increase On Facebook Ads

By Samantha Collier, Published March 25, 2013

A recent Mashable article regarding Facebook’s new ability to ID groups that purchase specific products has some pretty exciting news. According to Brad Smallwood, head of measurement and insights at... read more

How To Customize Your Facebook Page Application Image

By Samantha Collier, Published March 8, 2013

Does your business have a Facebook Page for marketing and business development purposes? If so, is it optimized and branded to the max? There are many ways to tweak and... read more

Facebook Changes Again and We Know the Details!

By Samantha Collier, Published March 1, 2013

Guess what Facebook friends? Our beloved Facebook newsfeed is changing once again. Facebook is holding an exclusive event at its Menlo Park headquarters to show a new and improved version... read more

How To Protect Your Social Media Accounts

By Samantha Collier, Published February 21, 2013

According to a recent article in the National Post, a very unusual tweet went out from Mr. Donald Trump’s verified account Thursday Afternoon: Did you recognize the lyrics of the... read more

Should Your Business Use Promoted Tweets?

By Samantha Collier, Published February 13, 2013

How much of your marketing budget goes to social media? Have you considered paying for Twitter’s Promoted Tweets service to market your business? Many of my clients ask if they... read more

Facebook Passive Location Logging App Marketing

By Samantha Collier, Published February 12, 2013

According to Bloomberg, Facebook is working on a cutting-edge application that will track the location of Facebook users across the globe to benefit from smartphone social media use. Businesses will... read more

Announcing the New and Improved Instagram Feed for the Web

By Samantha Collier, Published February 11, 2013

Did you ever wish you could view your Instagram feed from the web, just like you do on your iPhone or Android? Sure, you could view Instagram pictures via third... read more

How To Get More Engagement on Twitter

By Samantha Collier, Published January 31, 2013

Today we’re chatting about how to get more engagement on Twitter. As a social media consultant, I am constantly advising my clients to use Twitter. In fact, if I had... read more

2013 Smartphone Marketing Trends for Small Business

Marketing

By Samantha Collier, Published January 28, 2013

It’s the beginning of a brand new year and we have some exciting 2013 smartphone marketing trends to share with you. Did you know that 55% of smartphone users are... read more

5 Social Media Mistakes That Make You Look Dumb

By Samantha Collier, Published January 28, 2013

Everybody knows social media is here to stay, especially when it comes to increasing the exposure of your small business online. It’s also a great way to gather business development... read more

5 Ways to Turn People Off with Your LinkedIn Photo

By Samantha Collier, Published January 27, 2013

It’s a generally accepted principle that we love to watch people fail. In fact, we love it so much that we’ll be late for work by slowing down to look... read more