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Profile: Samantha Collier

Samantha Collier is a well-respected social media specialist in the Canadian legal realm. An experienced practitioner of online social networking, Samantha also has experience working in-house in business development for a national IP firm, but has worked in marketing and client acquisition for over 13 years.

Over her career, she has acted as social media strategist for both small to large law firms across North America.The author of Social Media for Law Firms, winner of the 2011 Canadian Law Blog Awards in the Best Practice Management category, Samantha is also recognized in “The 24: Canada’s Top Legal Social Media Influencers” from The Counsel Network.

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Articles by Samantha Collier
‘Fat Girl Halloween Costume’ Walmart Site Offends Tweeter

‘Fat Girl Halloween Costume’ Walmart Site Offends Tweeter

“Your comments and suggestions are important to us and help make Walmart even better.” -Walmart The above quote was Walmart’s Twitter response after Kristyn Washburn tweeted the company regarding the... read more

How To Take the Perfect Profile Picture For LinkedIn

How To Take the Perfect Profile Picture For LinkedIn

There are lots of detailed (and overly complicated) guides on how to create the perfect profile picture for LinkedIn, but really, the simplest and most obvious thing to do is... read more

The Rules: How to Be an Ideal Job Candidate and Impress Your Recruiters

The Rules: How to Be an Ideal Job Candidate and Impress Your Recruiters

Human Resources

As seasoned legal recruiters, we know the interview and job search process can be a long and laborious one. The effort of visiting multiple potential employers, answering the same questions... read more

Why Do You Want to Leave Your Current Job?

Why Do You Want to Leave Your Current Job?

Human Resources

Does the thought of being asked by a recruiter why you want to leave your current job make you cringe? You’re not alone. Many surveys have shown that this question... read more

How To Address a Previous Bad Employer Experience During the Interview: The Rules

How To Address a Previous Bad Employer Experience During the Interview: The Rules

Human Resources

“Think twice before you speak, because your words and influence will plant the seed of either success or failure in the mind of another” –Napoleon Hill Do you have a... read more

How To Make a Killer First Impression: The Rules

How To Make a Killer First Impression: The Rules

Human Resources

Regardless of how prepared you are for your next job interview, there are certain rules regarding how to make a killer first impression when meeting with your hiring manager. According... read more

5 Simple Tips to Becoming a Rockstar Legal Administrative Assistant

5 Simple Tips to Becoming a Rockstar Legal Administrative Assistant

Human Resources

With over 25 years of cumulative recruitment experience under R.JOHNSON’s belt, we have learned a thing or two about how to advance your career in the legal realm. When it... read more

Do You Really Want to Send That Flaming Email or Text?

Do You Really Want to Send That Flaming Email or Text?

Communications

The definition of a flaming email is a hostile and insulting interaction between email users, often involving the use of profanity. If you’re guilty of sending “flame mail”, you’re not... read more

5 Signs You’re in the Wrong Career

5 Signs You’re in the Wrong Career

Human Resources

A recent survey indicated 24% of Canadians love their job so much that they’d do it for free, 40% said they enjoy what they do but they could “like it... read more

Creepy Facial Recognition Software and Job Searching: Be Vigilant

Creepy Facial Recognition Software and Job Searching: Be Vigilant

Human Resources

NameTag, a new facial recognition software, extracts and shares personal information from dating sites, social media profiles and criminal registries via image search. This means that any information that has... read more

3 Little Tricks to Impress Your New Boss

3 Little Tricks to Impress Your New Boss

Human Resources

When you accept a new position, impressing your manager is most likely one of your top priorities. According to Forbes, we spend most of our lives trying to impress people.... read more

How To Optimize Your LinkedIn Profile for Your Job Search

How To Optimize Your LinkedIn Profile for Your Job Search

When you’re on the hunt for a new job, I’d argue that having an optimized LinkedIn profile should be one of your top priorities. Most of the other social networks... read more

what to wear to work

What to Wear to Work: The Rules

Human Resources

Regardless of how long you’ve been at your job, there’s always time to advance your wardrobe. Whether you’ve been at the job for one month or one decade, you should... read more

How to Add Your Business Page to Your Facebook Profile

How to Add Your Business Page to Your Facebook Profile

2

A great way to promote your Facebook Business page is to add it as your place of employment on your personal Facebook profile. This means that people that view your... read more

Why You Should Stop Optimizing Your Press Releases

Why You Should Stop Optimizing Your Press Releases

Public Relations

Online press releases are written statements sent via online news channels for the purpose of announcing something newsworthy. Newsworthy events include: grand openings, new hires, client acquisitions, new products and/or... read more