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Profile: Sam Zastrow
Articles by Sam Zastrow
Tweet Like A Person, Not A Business
Twitter is a strange place. It consists of media types, young people, tech geeks and increasingly (and thankfully) normal people sitting behind computers or smart phones typing words on a... read more
Web Design 101: What To Look For (And What To Avoid)
2When it comes to web design, there’s good, there’s bad and there’s really, really bad. Unfortunately (and as with most things in life), it’s easy to settle for the sub-optimal... read more
Image Optimization: How To Use Photos To Drive Website Traffic
A few weeks ago, our site was experiencing record-setting levels of traffic. After a few moments of blissfully (and ignorantly) thinking our sound inbound strategy had set off some sort... read more
Use Case Studies To Win More Customers
Let’s say you get an email from a company trying to sell you a vacuum cleaner. You think to yourself, “Hmm. I could sure use a new vacuum cleaner,” so... read more
Content Marketing Is About Developing An Educational Tool, Not Advertising Your Product
Use your blog to educate readers and show off your company’s expertise. One of the biggest gaps in understanding we see here at CloudTactix is the very different ways we,... read more
4 Considerations For Small Business Social Media Strategy
2If you’re having a tough time figuring out how to implement and use social media for your business, you’re not alone. Social media is a fairly new and unexplored marketing... read more
On The Mobile Web’s Impact On Website Design
1The mobile web has impacted the way we determine whether or not a website “looks good.” The internet is all about change. In a span of less than two decades,... read more
3 Ways To Use Online Marketing To Generate Offline Sales
If you’re not using online tools to lead customers to your place of business, you’re missing out on sales. Consider this scenario: you’re on vacation with your significant other and... read more
Google Places Replaced By Google+ Local: What Small Businesses Need To Know
2If you’ve been ignoring Google+ in your inbound marketing efforts, now may be the time to get on board. Google announced last week it had started converting pages in its... read more
Content Marketing In 6 Basic Steps
Puzzled by how to use content to generate leads? Check out our guide to get started! The idea behind inbound marketing is simple: use your web presence to pull people... read more
Mobile Optimization: 6 Ways To Prepare Your Site For Web 3.0
As you may already know, the next big web thing (or current big web thing, depending on who you talk to) is the massive migration of internet users to mobile... read more
A Local SEO Checklist For Beginners
3There are a lot of things small businesses can do to boost their site’s SEO, but few are important as maintaining a strong presence on local SEO platforms. Google revealed... read more
Headline Writing: How to Balance Readability and SEO
2By now, most people realize how important search engine optimization is, especially for small businesses. What’s less clear is how exactly to do this. This is a much tougher to... read more
Fascinating Twitter Data From Hubspot Could Change The Way You Tweet
At the very least, Twitter can drive a few extra visitors to your website each day. At most, it can be a powerful marketing tool that can be used to... read more
5 Link Building Problems That Could Be Hurting Your Search Engine Rankings
As important as search engine rankings are to the inbound marketer, it can be an awfully frustrating thing to keep up with. Any number of things could be causing your... read more
