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Profile: Ryan Connors
Articles by Ryan Connors
The Best Tips for Using Social Media to Land a Job Interview
2Whether you’re just starting out, a new college graduate or a veteran of the hunt, social media can absolutely help you to land a job interview. In conjunction with a solid resume and network,... read more
5 Retention Marketing Techniques to Stop Customer Churn in Its Tracks
We all know that in order to stop customer churn, there has to be a fundamental shift in the way relationships are built and maintained. By utilizing retention marketing techniques,... read more
Where’s The Leak in Your Customer Acquisition Funnel?
The analogy of a customer acquisition funnel is ubiquitous within the digital marketing and web analytics community. Visitors go in and lifelong customers come out– it’s a simple visual representation... read more
Reversing Customer Churn with Retention Marketing
1In a world where relationships are king, retention marketing is one on the most effective tactics for reversing customer churn. From SaaS web apps to daily deal websites, companies are vying to... read more
Your Favorite Social Network Is Dead… Now What?
Imagine if right now, your favorite social network were completely unplugged. Would your marketing survive? Or, would it collapse like a house of cards, leaving you scrambling to rebuild hundreds of... read more
Personal and Digital Inventory for 2013
In the past year countless choices have been made, relationships forged, and for the first time ever, much of what we’ve accomplished has been recorded digitally. While the future is... read more
The Right Way to Promote the Holidays
This time of year, how can brands with a global reach celebrate the holidays without offending or alienating their customer base? With so many different religious and cultural identities, it’s... read more
Marketers Beware: The “Powerball Paradox”
In marketing today, there’s a huge misconception between virality and value in what I’m calling the “Powerball Paradox.” On one hand, there’s the ever-present need to spread your messaging far... read more
Digital Marketing in 2013: What’s In and What’s Out
The consumers are getting wiser and more connected and as we move into the New Year, we as businesses continue to compete for their attention, loyalty and trust. While it’s... read more
How I Built a Website and Ranked #1 on Google in 90 Days
A few months back, I set out with an important goal. I had just been let go from a good marketing role, and I knew it would be an uphill... read more
Is Your Company Thankful? What About You?
For a business to be successful, it will need the hard-work and dedication from five distinct cornerstone groups of people- the customers, the employees, the owners, the business partners and... read more
The 7 Best Ways to Promote an Event For Free
For some businesses, event marketing comes naturally. They have the resources to throw a bunch of money at 3rd parties and the promotions take care of themselves. They’ve done it... read more
20 Questions – Why Your Social Media Isn’t Working
The Problems Do you ever feel like your tweets and updates fall into a black hole, never to be seen again? Does your idea of building a following consist of... read more
Are Social Suites Bad For Marketing?
2Whether you have a Klout score of 83 or 38 followers on Twitter, if you’re into social, you’ve probably thought about using a social suite. From Hootsuite to Eloqua, there... read more
The Rise and Fall of Apple
Apple is one of those companies where everyone seems to have an opinion. From the fanboys to the critics, it’s hard to sift through the partisan noise to see what’s... read more
