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Profile: Ryan Connors

Ryan Connors is a marketer and analyst at the experience technology company Verndale. He also blogs at MrRyanConnors.com and would love to connect @MrRyanConnors.

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Articles by Ryan Connors
mobile marketing

“Mobile Marketing” Is Dead

Marketing

2

For a term so ingrained in the modern marketing machine, “mobile marketing” is surprisingly ambiguous. Whether it’s for tablets, devices, apps or even text messaging, that overarching term is causing... read more

digital darwinism

Adaptive Marketing and Digital Darwinism: One Can Prevent The Other

Marketing

A Thought Experiment Imagine for a moment, you’ve just been hired as the new Digital Marketing Manager for a growing internet-based startup with an online advertising business model. On the... read more

Adaptive Marketing: How Darwinism and Rap Genius Will Change Your Marketing Mix

Adaptive Marketing: How Darwinism and Rap Genius Will Change Your Marketing Mix

Marketing

By now, you’ve probably heard about the SEO nightmare recently experienced by Rap Genius, a startup that annotates lyrics and is building a community around rap music. As the story goes,... read more

Why (not provided) Is The Best And The Worst Thing To Ever Happen To SEO

Why (not provided) Is The Best And The Worst Thing To Ever Happen To SEO

In the space between art and science, lies a discipline that’s been completely disrupted over the past 5 to 10 years – marketing. Like an awkward adolescent finally coming of... read more

Inbound Marketing becomes customer experience management

Inbound Marketing… Meet Your Protégé, Customer Experience Management

Customer Experience

If you haven’t heard about customer experience management by now, I’m going to break it down into several simple concepts that you can start to utilize today. To frame the... read more


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search engine marketing

Google Evolved: The Past, Present and Future of Search Engine Marketing

6

On September 4th, 1998, in Menlo Park, California, two PhD students came together and incorporated what would become the largest influencer on global marketing in recent history. With what began... read more

using social media to land a job interview

The Best Tips for Using Social Media to Land a Job Interview

2

Whether you’re just starting out, a new college graduate or a veteran of the hunt, social media can absolutely help you to land a job interview. In conjunction with a solid resume and network,... read more

stop customer churn

5 Retention Marketing Techniques to Stop Customer Churn in Its Tracks

Customer Experience

We all know that in order to stop customer churn, there has to be a fundamental shift in the way relationships are built and maintained. By utilizing retention marketing techniques,... read more

Where’s The Leak in Your Customer Acquisition Funnel?

Where’s The Leak in Your Customer Acquisition Funnel?

Consumer Marketing

The analogy of a customer acquisition funnel is ubiquitous within the digital marketing and web analytics community. Visitors go in and lifelong customers come out– it’s a simple visual representation... read more

Reversing Customer Churn with Retention Marketing

Reversing Customer Churn with Retention Marketing

Customer Experience

1

In a world where relationships are king, retention marketing is one on the most effective tactics for reversing customer churn. From SaaS web apps to daily deal websites, companies are vying to... read more

Your Favorite Social Network Is Dead… Now What?

Your Favorite Social Network Is Dead… Now What?

Imagine if right now, your favorite social network were completely unplugged. Would your marketing survive? Or, would it collapse like a house of cards, leaving you scrambling to rebuild hundreds of... read more

Personal and Digital Inventory for 2013

Personal and Digital Inventory for 2013

Health & Wellness

In the past year countless choices have been made, relationships forged, and for the first time ever, much of what we’ve accomplished has been recorded digitally. While the future is... read more

The Right Way to Promote the Holidays

The Right Way to Promote the Holidays

Marketing

This time of year, how can brands with a global reach celebrate the holidays without offending or alienating their customer base? With so many different religious and cultural identities, it’s... read more

Marketers Beware: The “Powerball Paradox”

Marketers Beware: The “Powerball Paradox”

Marketing

In marketing today, there’s a huge misconception between virality and value in what I’m calling the “Powerball Paradox.” On one hand, there’s the ever-present need to spread your messaging far... read more

Digital Marketing in 2013: What's In and What's Out

Digital Marketing in 2013: What’s In and What’s Out

Marketing

The consumers are getting wiser and more connected and as we move into the New Year, we as businesses continue to compete for their attention, loyalty and trust. While it’s... read more