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Profile: Roxanne Roark
Articles by Roxanne Roark
Social Media Crisis: What You Should Know Before One Happens To You
Are you prepared for a Social Media Meltdown? Do you have a plan “just in case” something abnormal happens or your customers respond badly to a tweet or post you... read more
Clever Ideas to Catch Your Audience’s Attention
One of the hardest things to do is come up with the one idea that will draw people to you, or have them lining up for something you have to... read more
Facebook Insights: How to Find the Best Time to Post
Tracking Your Posts in Facebook Insights So you’re posting to Facebook and Twitter and Pinterest, and every other social network, and everything you read tells you to “post during the... read more
3 Twitter Secrets
3Three “Secrets” of Twitter If you’re still learning Twitter, or even if you’re a seasoned user, these are great tips for anyone! A friend of mine and I were discussing... read more
How to Have a Twitterchat or Tweetchat
2So you want to have a twitterchat. You’ve participated in a few, or you’ve heard about how great they can be, and now you would like to have one of... read more
Testing EdgeRank: Part Two
This is part two in my Testing EdgeRank experiment. Here is my disclaimer. I understand how EdgeRank works. I know that Facebook will hide updates from Pages that Facebook doesn’t... read more
One Glorifyingly Awesome Way McDonald’s Saved Me as a Social Media Customer
Okay. So you’ve read my post “One Glaringly Obvious Way McDonald’s Has Failed at FourSquare“, and you were with me in thinking they had dropped the ball and made themselves... read more
One Glaringly Obvious Way McDonald’s Has Failed at FourSquare
On a recent car trip, my husband and I decided to stop at a McDonald’s for some water and a bathroom break. Being the nerdy social media person I am,... read more
Testing EdgeRank: Part One
You might have seen an article (or two, or three) explaining that if you want your fans to see your Page on Facebook, (or on the flip-side of that, you,... read more
5 Ways to Get More Attention on Social Media
2Are you having a hard time with “this social media thing”? Are you having trouble with people not engaging with your Facebook page or your Twitter account? Are you trying... read more
How to Merge Your Facebook Pages
3How to Merge Facebook Pages to one Page If you are re-starting your social media initiatives, or maybe you had to make a brand new Facebook page for your business,... read more
Should I Use My Logo Or My Picture For My Social Media Avatar?
If you are working out your social media campaign, or just starting to get on social media, or even if you have been using social media for a little while,... read more
Zombie Apocalypse: How Using Popular Topics Can Help Your Business
Everyone caught the Zombie Apocalypse “bug”. You know you’ve seen Zombie hashtags on Twitter, or posts on Facebook about how to prepare for Zombie attacks. And not too long ago,... read more
Even on Social Media, Coffee Solves Everything
Coffee or Tea? If you’re like millions of people in the world, you like to drink coffee in the morning, or maybe even all day. When you want to get... read more
When to Post to Facebook and Twitter: Do Your Own Research
I am always seeing tons of posts and tweets about articles saying this research study says to post during the week. This other study says to post during the weekend.... read more
