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Profile: Rohan Gandhi

Rohan Gandhi is a Manager, Global SMB Digital Strategy at Pitney Bowes. In his role, Rohan helps drive the content and promotional strategies behind the pbSmart Essentials website. He is a staunch believer in the power and benefits of social media, and invites discussion of any type on both his posts and those of other contributors.

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Articles by Rohan Gandhi
B2B Marketing Tips: Direct Mail

B2B Marketing Tips: Direct Mail

B2B Marketing

2

Because of the human aspect of communications, marketing will always be an evolving discipline. What works during one campaign or one marketing season may not work the next, as the... read more

Your Website Needs Fixing to Reach Mobile Customers

Your Website Needs Fixing to Reach Mobile Customers

Online Marketing

“My website needs fixing?” you say. Yes, chances are that it does, according to a huge study by BIA/ Kelsey. In their analysis of 1 million SMB websites, they found... read more

The Rapid Rise of QR Codes: 400% Growth in Past Year

The Rapid Rise of QR Codes: 400% Growth in Past Year

Mobile & Apps

Wondering if QR codes are catching on with customers? To say “yes” would be a big understatement. A recent study covered on ClickZ.com shows that QR codes have positively caught... read more

London 2012: The Mobile Olympics

London 2012: The Mobile Olympics

Mobile & Apps

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This has been a fantastic summer to be a sports fan. On top of all the usual activities, from our national game to the tennis at Wimbledon, we were also... read more

Increasing Direct Mail Responses: Don’t Forget About The Envelope!

Increasing Direct Mail Responses: Don’t Forget About The Envelope!

Marketing

A few years ago, the United States Postal Service conducted a study of consumers to investigate what they do when they receive postal mail. The study, which is available to... read more


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Customer Loyalty Programs: Knowing Your Customer is Key

Customer Loyalty Programs: Knowing Your Customer is Key

Loyalty Marketing

As we have outlined on this blog in the past, customer loyalty programs are not only within reach of small businesses, they are a natural fit. Long before the introduction... read more

5 Steps to Engaging Shoppers with QR Codes

5 Steps to Engaging Shoppers with QR Codes

Marketing

If you’re trying to encourage purchases or provide a better in-store experience, then you should be using QR codes. To help you, we’ve put together 5 simple steps that will... read more

Mobile Marketing = New Business

Mobile Marketing = New Business

Marketing

To coincide with National Small Business Month this past May, the folks at Web.com performed a survey of small businesses and their adoption of mobile marketing. Among the various survey... read more

Eight Helpful Email Marketing “Don’ts”

Eight Helpful Email Marketing “Don’ts”

Online Marketing

Planning an email marketing program? Already running one? Either way, you are sure to find some helpful tips in a recent blog post listing eight of the worst email marketing... read more

QR Codes Embraced in Record Numbers

QR Codes Embraced in Record Numbers

Marketing

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Pitney Bowes recently published a white paper, A Practical Guide to QR Codes for the Small Business Marketer, and in it we referred to some recent ComScore data on the... read more

Mobile Websites vs. Mobile Apps: Which is Right For You?

Mobile Websites vs. Mobile Apps: Which is Right For You?

Mobile & Apps

We have been keeping a close eye on the incredible growth in the use of mobile devices, and also on how small businesses are adapting to this unprecedented trend. For... read more

Stamford Symphony Strikes the Right Chord with QR Codes

Stamford Symphony Strikes the Right Chord with QR Codes

Marketing

1

When the marketing team at the Stamford Symphony wanted to reach new audiences and bridge the gap between their print and digital marketing efforts, they opted for QR a code... read more

QR Codes: There’s No Debating Great Business Results

QR Codes: There’s No Debating Great Business Results

Mobile & Apps

A recent blog post implied that there is a great debate around QR codes, asking whether they were “in or out”. This reminds us of a well-known quote from one... read more

What Makes a Successful Loyalty Program

What Makes a Successful Loyalty Program

Loyalty Marketing

Whether consciously or not, almost every small business runs some kind of loyalty program. It seems only natural to show our appreciation to regular customers, occasionally saying, “no charge for... read more

Direct Mail Marketing is Your Best Bet for High Response Rates

Direct Mail Marketing is Your Best Bet for High Response Rates

Marketing

One of the challenges faced by small businesses looking to maximize marketing ROI is that they don’t always have the time or budgets to experiment with multiple tactics. Whereas larger... read more