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Profile: Robert Passikoff
Articles by Robert Passikoff
What’s Something Worth?
Here’s part of a quote, which should resonate with every marketer. “Nowadays people know the price of everything.” Hard to argue with that one, what with the Internet and consumer... read more
Defining “Brand Engagement”
A number of years ago a number of organizations met to define “engagement.” Having met, they came away with a number of definitions and, after a number of meetings, with... read more
Everything Old Is Newer Again
If imitation is the sincerest from of flattery, the Internet Relay Chat protocol, IRC, must really be blushing today. Facebook announced today in an attempt to make searching easier and... read more
Ecommerce: Retail Friend or Foe?
The Internet, has it turned out to be friend or foe of retail? Does it make merchants laugh or cry? Well, we suppose that depends upon the category in which... read more
Can You Trust What The Consumer Says?
For years now we’ve pointed out the fact that what consumers say they think and what they really think are very, very often two different things. If, for example, price... read more
Nike To End Livestrong Brand
There’s an interesting paradox in major league sports. Athletes can get bad press for bad behavior. Or get pulled over for DUI’s. They can carry unlicensed weapons, organize dogfights, and... read more
Are Video Streams Overflowing, And Will You Pay For It?
With technology and all, and with everything going mobile, it’s hard to keep up with currents in the video streams. Some platforms were created for user-based postings. Others for access... read more
Coming Soon To A Platform Near You: Streaming Music from Google And Very Nearly Everyone Else
It was Bill Gates who foretold the success that digital would create as the fastest growing segments of the online entertainment industry. Gates said it, Google listened then Google announced... read more
Consumers Buying More Traditional, Emotional Gifts This Mother’s Day
“Tradition” is the watchword this year when it comes to Mother’s Day gifts, according to our annual Brand Keys survey of 5,200 men and women, ages 18-65. On the rational... read more
The Most Loyal Fans in Hockey
To be honest, the sentence above was a hard title to actually commit to paper. The National Hockey League hasn’t treated fans all that well – at least not when... read more
Unplanned Obsolescence: 12 Things That Disappeared. And Next Month, the iPhone.
It was Buckminster Fuller who noted, “To change something, build a new model that makes the existing model obsolete.” And so a bunch of innovators did, although it’s was not... read more
The Importance of Emotional Brand Measures
Here’s a quote for you: “If you don’t have a handle on the emotional side of the engagement with your brand, you might as well spend your marketing budget on... read more
Most Loyal Fans In Football
As all football fanatics are aware, last week the National Football League held its Draft. For you non-fanatics, that’s where teams get to select eligible college football players for their... read more
Tumblr Adds Ads to Mobile Apps
Tumblr, the microblogging and social networking website, started running ads, aka “sponsored content” yesterday. You had to figure this would eventually come. Even with a reported 102 million blogs and... read more
He Says ‘E-Reader,’ She Says ‘Tablet.’ Which Is It?
Yes, we know that there are differences between a dedicated e-reader and a tablet. And if absolutely forced, consumers will acknowledge the differences too. But ultimately that’s not really what... read more
