Profile: Rob Wolfe

My Client Focus blog (http://RobWolfeClientFocus.com) provides insights in the areas of client & customer engagement, social media & marketing strategy, brand management, client relationship management, and product management. My articles/postings are from more of a Business-to-Business (B2B) perspective, but many of my posts also relate well to a Business-to-Consumer (B2C) audience.

I have 23 years of business experience. Currently, I provide product consulting expertise for a new pension administration & employee self-service pension modeling software product targeted to small-to-mid-market clients, ensuring effective global product solutions with emphasis on client relationships.

My educational credentials include a Master of Business Administration (MBA) from the Pennsylvania State University, Smeal College of Business Executive MBA program, and a B.S. Business Adminstriation, Quantitative Business Analysis, from the Pennsylvania State University, Smeal College of Business. I am a Certified Integrated Marketing Communications and Brand Coach, designated by the Institute for the Study of Business Markets, and also hold an Event Management Professional Certification from the George Washington University School of Business.

I have current professional affiliations with the Institute for the Study of Business Markets, the Association of International Product Marketing and Management, the PSU Smeal Business Club–Philadelphia (VP Marketing & Social Media), and  the Philadelphia Interactive Marketing Association.

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