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Profile: Rob Wolfe

My Client Focus blog (http://RobWolfeClientFocus.com) provides insights in the areas of client & customer engagement, social media & marketing strategy, brand management, client relationship management, and product management. My articles/postings are from more of a Business-to-Business (B2B) perspective, but many of my posts also relate well to a Business-to-Consumer (B2C) audience.

I have 23 years of business experience. Currently, I provide product consulting expertise for a new pension administration & employee self-service pension modeling software product targeted to small-to-mid-market clients, ensuring effective global product solutions with emphasis on client relationships.

My educational credentials include a Master of Business Administration (MBA) from the Pennsylvania State University, Smeal College of Business Executive MBA program, and a B.S. Business Adminstriation, Quantitative Business Analysis, from the Pennsylvania State University, Smeal College of Business. I am a Certified Integrated Marketing Communications and Brand Coach, designated by the Institute for the Study of Business Markets, and also hold an Event Management Professional Certification from the George Washington University School of Business.

I have current professional affiliations with the Institute for the Study of Business Markets, the Association of International Product Marketing and Management, the PSU Smeal Business Club–Philadelphia (VP Marketing & Social Media), and  the Philadelphia Interactive Marketing Association.

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Articles by Rob Wolfe
5 Tips to Ensure Your Place Brand is Of the People, By the People, For the People

5 Tips to Ensure Your Place Brand is Of the People, By the People, For the People

Branding

2

Abraham Lincoln’s unforgettable 1863 Gettysburg Address speech ended with the words “that government of the people, by the people, for the people, shall not perish from the earth.” I assert... read more

Destination Client Loyalty Tied to Engagement

Destination Client Loyalty Tied to Engagement

Loyalty Marketing

Note: I’ve taken it upon myself to change references to “customers” to be “clients.” Read my Client vs. Customer: Your Mindset Matters article to discover why. I’ve also taken perspectives... read more

Social Media and Missed Opportunities

Social Media and Missed Opportunities

I believe that social media is critical for actively developing evangelists for my business’s brand & services, and for my own personal brand. No matter what business you are in... read more

The 1 Question at the Core of Brand Loyalty

The 1 Question at the Core of Brand Loyalty

Branding

A Google search will lead you to numerous articles or sites that provide tips for building brand loyalty. Interestingly, it doesn’t take long to realize that the brand that often... read more

10 Success Factors for Managing a Trusted Brand

10 Success Factors for Managing a Trusted Brand

Branding

At the core, a successful brand manager needs to know the product/service, know the target market, know the existing clients, and know your business and the client’s business. I have... read more


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The Value of Content Marketing: An Expert Panel Q&A

The Value of Content Marketing: An Expert Panel Q&A

Content Marketing

Is Content Marketing just the latest bandwagon passing through or the next maglev that’s moving faster than ever? Adapted from the definition provided by the Content Marketing Institute (an excellent... read more

Co-Creating Your Brand Story With Clients

Co-Creating Your Brand Story With Clients

Branding

“Engaging your customers in your story can be just as valuable as engaging them with your product.” ~ Vanessa Merit Nornberg, Inc.com author & business owner Among the brand elements... read more

A Great Brand Taps Into Emotions

A Great Brand Taps Into Emotions

Branding

1

“Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.” ~ Scott Bedbury,... read more

Be a Maniac about Your Brand Promise

Be a Maniac about Your Brand Promise

Branding

A brand is a promise–the emotional and psychological deal you make with your clients. To inspire others with your brand, you must believe in everything it represents. Just as no... read more

Small Business Advice: Risks of Responding (Or Not Responding) to RFPs

Small Business Advice: Risks of Responding (Or Not Responding) to RFPs

Small Business

Regardless of whether or not you respond, and whether you target price buyers, value buyers, or relationship buyers, reviewing RFPs provides insight to an organization’s current or anticipated issues and... read more

9 Valuable Bits of Business Advice for New Entrepreneurs

9 Valuable Bits of Business Advice for New Entrepreneurs

Strategy

I’ve compiled what I think is some great advice for emerging entrepreneurs from small business and entrepreneurial experts on mosiacHUB, an entrepreneur community and resource center where entrepreneurs, service providers,... read more

10 Questions to Help You Assess the Market Opportunity for Your Business Idea

10 Questions to Help You Assess the Market Opportunity for Your Business Idea

Marketing

As an entrepreneur or anticipated founder of a new business, conducting a thorough market analysis is one important part of what you must do before taking the leap. In his... read more

2013 Marketing Conferences: Start Planning Now to Keep Pace with Current and Future Trends

2013 Marketing Conferences: Start Planning Now to Keep Pace with Current and Future Trends

Marketing

In September 2012, I posted a listing of of marketing conferences scheduled for October-November 2012 that you could follow on Twitter. It turned out to be one of my most... read more

Are You Ready to Be an Entrepreneurial Leader?

Are You Ready to Be an Entrepreneurial Leader?

Leadership

So you have a business idea and are ready to start your journey as an emerging entrepreneur. To ensure you’re ready for the road ahead, you need to have the... read more

Is Your Business’s Value Proposition Powerful Enough?

Is Your Business’s Value Proposition Powerful Enough?

Marketing

1

Your company’s value proposition is what sets you apart from your competition, what makes you unique and provides that niche in which you cannot be rivaled. Yet, articulating this can... read more