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Profile: Rob Wolfe

As the founder of Connected Places Global, Rob Wolfe is a Place Revitalization Partner with neighborhoods, communities, cities, tourist destinations and businesses for innovative & successful placemaking initiatives and highly effective brand management, marketing, social media engagement and special events. He advises places and destinations on stakeholder collaboration, cohesive objective setting, and formulating a strategy and tactical roadmap for competitive differentiation and to promote social & economic growth. Rob's 'Connected Places Global' Branding Blog (formerly the CONNECTED 'Client Focus' Blog Community) was ranked #4 among “The Best Business Branding Blogs" of 2013 by BuyerZone. Rob has 27 years of business experience, including expertise advising entrepreneurs and business leaders in various industries on business plan development, branding, marketing, website development, and social media presence, as well as expertise as a Business Analysis Consultant for a major global management consulting firm. His educational credentials include an Executive Master of Business Administration (MBA) and a B.S. Business Administration in Quantitative Business Analysis, both from the Pennsylvania State University Smeal College of Business. Rob is also a Certified Integrated Marketing and Brand Management Coach, designated by the Institute for the Study of Business Markets, and a Certified Event Management Professional, a designation earned from the George Washington University School of Business.

Contact Rob at:  partner@connected-places.com

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Articles by Rob Wolfe
5 Ways To Use ‘Story Power’ To Connect People With Your Place

5 Ways To Use ‘Story Power’ To Connect People With Your Place

Branding

4

“Whoever tells the best story wins.” – John Quincy Adams There is a non-stoppable and growing trend of collaboration between places and their “fans” who help create stories for and... read more

5 Tips to Ensure Your Place Brand is Of the People, By the People, For the People

5 Tips to Ensure Your Place Brand is Of the People, By the People, For the People

Branding

2

Abraham Lincoln’s unforgettable 1863 Gettysburg Address speech ended with the words “that government of the people, by the people, for the people, shall not perish from the earth.” I assert... read more

Destination Client Loyalty Tied to Engagement

Destination Client Loyalty Tied to Engagement

Loyalty Marketing

Note: I’ve taken it upon myself to change references to “customers” to be “clients.” Read my Client vs. Customer: Your Mindset Matters article to discover why. I’ve also taken perspectives... read more

Social Media and Missed Opportunities

Social Media and Missed Opportunities

I believe that social media is critical for actively developing evangelists for my business’s brand & services, and for my own personal brand. No matter what business you are in... read more

The 1 Question at the Core of Brand Loyalty

The 1 Question at the Core of Brand Loyalty

Branding

A Google search will lead you to numerous articles or sites that provide tips for building brand loyalty. Interestingly, it doesn’t take long to realize that the brand that often... read more

10 Success Factors for Managing a Trusted Brand

10 Success Factors for Managing a Trusted Brand

Branding

At the core, a successful brand manager needs to know the product/service, know the target market, know the existing clients, and know your business and the client’s business. I have... read more

The Value of Content Marketing: An Expert Panel Q&A

The Value of Content Marketing: An Expert Panel Q&A

Content Marketing

Is Content Marketing just the latest bandwagon passing through or the next maglev that’s moving faster than ever? Adapted from the definition provided by the Content Marketing Institute (an excellent... read more

Co-Creating Your Brand Story With Clients

Co-Creating Your Brand Story With Clients

Branding

“Engaging your customers in your story can be just as valuable as engaging them with your product.” ~ Vanessa Merit Nornberg, Inc.com author & business owner Among the brand elements... read more

A Great Brand Taps Into Emotions

A Great Brand Taps Into Emotions

Branding

1

“Emotions drive most, if not all, of our decisions. A brand reaches out with a powerful connecting experience. It’s an emotional connecting point that transcends the product.” ~ Scott Bedbury,... read more

Be a Maniac about Your Brand Promise

Be a Maniac about Your Brand Promise

Branding

A brand is a promise–the emotional and psychological deal you make with your clients. To inspire others with your brand, you must believe in everything it represents. Just as no... read more

Small Business Advice: Risks of Responding (Or Not Responding) to RFPs

Small Business Advice: Risks of Responding (Or Not Responding) to RFPs

Small Business

Regardless of whether or not you respond, and whether you target price buyers, value buyers, or relationship buyers, reviewing RFPs provides insight to an organization’s current or anticipated issues and... read more

9 Valuable Bits of Business Advice for New Entrepreneurs

9 Valuable Bits of Business Advice for New Entrepreneurs

Strategy

I’ve compiled what I think is some great advice for emerging entrepreneurs from small business and entrepreneurial experts on mosiacHUB, an entrepreneur community and resource center where entrepreneurs, service providers,... read more

10 Questions to Help You Assess the Market Opportunity for Your Business Idea

10 Questions to Help You Assess the Market Opportunity for Your Business Idea

Marketing

As an entrepreneur or anticipated founder of a new business, conducting a thorough market analysis is one important part of what you must do before taking the leap. In his... read more

2013 Marketing Conferences: Start Planning Now to Keep Pace with Current and Future Trends

2013 Marketing Conferences: Start Planning Now to Keep Pace with Current and Future Trends

Marketing

In September 2012, I posted a listing of of marketing conferences scheduled for October-November 2012 that you could follow on Twitter. It turned out to be one of my most... read more

Are You Ready to Be an Entrepreneurial Leader?

Are You Ready to Be an Entrepreneurial Leader?

Leadership

So you have a business idea and are ready to start your journey as an emerging entrepreneur. To ensure you’re ready for the road ahead, you need to have the... read more