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Profile: Renee DeCoskey
Articles by Renee DeCoskey
3 ‘Obvious-But-Not’ Ways to Make Your Blog More Shareable
Sometimes the most obvious things are also the most easily overlooked. When it comes to blogging, there are ways for you to make your posts instantly more shareable. The problem... read more
Thou Shalt Not Be A Social Beggar
2It’s probably safe to say that if you’re creating any kind of content and you’re using social media (even minimally), you have, at some point, used social media to promote... read more
Will Nostalgia Be a Factor for the New MySpace?
4If the whole replacement refs debacle didn’t have you flabbergasted on Monday night (and even if it did), you might have noticed an interesting bit of social media news start... read more
New Twitter Profile Options Create A Unified Brand Experience
Over the last few months, it seems like all of the major social media sites got some kind of design makeover. Facebook got Timeline, which, of course, includes a cover... read more
Facebook + Mobile + Search: What Lies Ahead?
Now that school’s back in session, football’s back on TV, and the leaves are starting to make their way to the ground, May seems so far away. An entire quarter... read more
Daily Blogging is not an Immediate Destination
When someone tells me that he’s planning to start a blog, I get really excited about it. I’ve been blogging in some form for over 11 years now, so it’s... read more
Content Development: Being Creative Even When We’re Not
Over the summer, I’ve gotten really into AMC’s hit series, Mad Men. We’re talking ridiculously-crazy-some-people-think-it’s-all-I-ever-talk-about into Mad Men. No spoilers, please – I’ve just finished season 4! In one of... read more
Social Media Managers: Pizzazz Knows No Age Limit
It’s been a little over a month now since Cathryn Sloane opened Pandora’s box by positing that every social media manager should be under the age of 25. No doubt... read more
Measuring Engagement as Part of Social Media ROI
2The mistake that far too many businesses make with social media is jumping in head first with no plan. They have perhaps heard that they need to use social because... read more
If Content Marketing is About Educating, Why Do We Want Shorter Content?
6After reading a piece by Lewis DVorkin entitled “Inside Forbes: How Long-Form Journalism Is Finding Its Digital Audience,” I got to thinking about an interesting paradox in content marketing. When... read more
Sponsored Video: Burberry Aims to Build Social Enterprise With Help From Salesforce
While it’s common for brands to have an established digital and social presence these days, the experience can often seem a bit disconnected. That is, what a consumer experiences on... read more
Olympic Content Development: What NBC Got Right
The first week of the 2012 London Olympics is winding down, and everyone seems to have something to say about NBC’s coverage, the tape delay, or the IOC’s social media... read more
Can Content Gating Boost Your ROI?
Admittedly, I’m not a math person. I’ve seen the equation to calculate ROI and have forgotten it just as quickly. I’ve read the articles and blog posts that make the... read more
Writing Around the World: When the Language Barrier is More of a Hurdle
As part of your blogger outreach, you might find yourself in a position to source content from writers all over the world. This presents an opportunity to showcase points of... read more
The House of Content Development
One of the major benefits of designing your own house is that you can make sure everything is just the way you want it. Whatever space and storage you need,... read more
