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Profile: Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's. A diehard Royal Enfield fan,a voracious reader. I believe that knowledge should be shared so I often do it via training and speaking assignments on social media

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Articles by Prasant Naidu
How The Tagging Drive On Facebook Helped NGO ‘Once Again’ Drive Donations

How The Tagging Drive On Facebook Helped NGO ‘Once Again’ Drive Donations

What should an NGO do when it is a year old, wants eyeballs and maximize donations? Go for traditional marketing if it has the required budget, but, if there is... read more

Social Hiring App WhistleTalk Launches An Enterprise Edition

Social Hiring App WhistleTalk Launches An Enterprise Edition

Mobile & Apps

Social media is being integrated in to all spheres of business and recruitment hasn’t been left behind. WhistleTalk, is one such startup from Hyderabad backed by The Hyderabad Angels, that... read more

pSocial Wants To Create Communities With Similar Interests And Push Indian Content, Says Founder Vineet Budki

pSocial Wants To Create Communities With Similar Interests And Push Indian Content, Says Founder Vineet Budki

“I am an entrepreneur by accident and it was in 2008 I had this dominant thought that going further social networks would be about images,” shares Vineet Budki, Founder at... read more

Salman Khan Is Looking For His Biggest Fan To Manage His Google Plus Page

Salman Khan Is Looking For His Biggest Fan To Manage His Google Plus Page

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Bollywood jumping onto social media channels is an old story. Most of the biggest stars are out there on the popular networks such as Facebook, Twitter, Instagram, etc. The fan... read more

Pikboo, A Facebook For Kids Managed By Parents

Pikboo, A Facebook For Kids Managed By Parents

Childhood days are the best times in most people’s lives. Sadly, I barely remember mine. Even though I would love to travel back in time to my childhood days, it’s... read more


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10 Best Indian Facebook Campaigns Of Quarter 1 2013

10 Best Indian Facebook Campaigns Of Quarter 1 2013

Facebook stands tall in the first quarter of 2013. With close to 64 million monthly active users, the love for the platform has been growing among users and brands too.... read more

Bangalore Blasts Will Certainly Help BJP, Tweets Congress Spokesperson Shakeel Ahmad

Bangalore Blasts Will Certainly Help BJP, Tweets Congress Spokesperson Shakeel Ahmad

Government & Politics

Human loss in any form is a tragedy. Yesterday it was Boston that made news for all the wrong reasons and today it is a bomb blast in Bangalore. According... read more

Who Is Amaresh Misra And Is He Guilty For His Behaviour On Twitter?

Who Is Amaresh Misra And Is He Guilty For His Behaviour On Twitter?

If you love politics and are pretty decently active on social media specially Twitter, then you must be aware that Twitter is the new battleground for arch rivals like Congress... read more

pSocial Is An Interest Based Social Network With The Looks Of Pinterest

pSocial Is An Interest Based Social Network With The Looks Of Pinterest

India has always lacked a social network of its own. With more than 63 million monthly active users on Facebook, it is surely the social network that has kept people... read more

Kashmir Tourism Raises The Bar On Social Media

Kashmir Tourism Raises The Bar On Social Media

Tourism is an industry that can explore social media to great lengths. The odds increase when the tourist destination is a place like Kashmir. Kashmir Tourism, an initiative of Kashmir... read more

Social Media is a Give and Take Platform, One Can Try Spamming But It Won’t Help, Says Raju PP [Video]

Social Media is a Give and Take Platform, One Can Try Spamming But It Won’t Help, Says Raju PP [Video]

Blogging is fun but what happens when it turns into a profession. Is it still fun or does content creation for a niche pose a challenge? The questions are endless... read more

Heineken Reveals The Winner Of Social Reporter And The Strategy For “The Road To The Final” On Social

Heineken Reveals The Winner Of Social Reporter And The Strategy For “The Road To The Final” On Social

Akhil Shah is a happy man these days! He has won the opportunity to watch the UEFA Champions League Finals 2013 in the magnificent Wembley stadium in London. As shared... read more

Socialbakers Q1 Facebook Report – Airtel India Socially Devoted Brand, MTV India Top Media Page And Tata Docomo Top Brand Page

Socialbakers Q1 Facebook Report – Airtel India Socially Devoted Brand, MTV India Top Media Page And Tata Docomo Top Brand Page

Social Bakers, the social media analytics company that monitors brands on social media has shared its first quarter 2013 Facebook performance report for Indian brands. The report focuses on the... read more

Twitter Trends Are Available In 21 Indian Cities

Twitter Trends Are Available In 21 Indian Cities

Twitter continues to show its interest for India. According to a latest blog post by Twitter, 160 plus new locations have been added to Trends. Countries like Belgium, Greece, Kenya,... read more

How Twitter Has Evolved Into The Second Screen For Indian Television Viewers

How Twitter Has Evolved Into The Second Screen For Indian Television Viewers

Why do we call the TV an idiot box? One of the reasons that I can think of is the one way communication. With TV we continue to consume content... read more