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Profile: Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's. A diehard Royal Enfield fan,a voracious reader. I believe that knowledge should be shared so I often do it via training and speaking assignments on social media

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Articles by Prasant Naidu
Mobile Messaging App From Vietnam, Zalo Hits 2 Million Users And Aims For 5 Million Soon

Mobile Messaging App From Vietnam, Zalo Hits 2 Million Users And Aims For 5 Million Soon

Mobile & Apps

Mobile messaging apps are sprouting in the entire APAC. If South Korea has Kakao Talk, Japan has Line, China has the WeChat then the easternmost country Vietnam has Zalo. According... read more

Star Sports India Engages Twitter Users During The ManU-Chelsea Game

Star Sports India Engages Twitter Users During The ManU-Chelsea Game

Twitter and television have joined the mutual admiration society. Yes, you have guessed it right – some more news on how social media is shaping up in a country where... read more

The US Court Unable To Execute Summons To 11 US Based Websites, Including Facebook And Google. Says Implicates Free Speech Principles

The US Court Unable To Execute Summons To 11 US Based Websites, Including Facebook And Google. Says Implicates Free Speech Principles

Trends & News

Following the India against corruption movement last year, we had noticed an increase in situations that were demanding the curbing social media. The government, which till day has failed to... read more

Korean Chat App Kakao Talk Updates Plus Friend Feature. Brings Brands And Users Closer.

Korean Chat App Kakao Talk Updates Plus Friend Feature. Brings Brands And Users Closer.

Mobile & Apps

Korean mobile messaging service, Kakao has been in the news the entire week. Initially, it was for the tie up with Evernote and now for a latest feature upgrade. According... read more

Mumbai Based Startup LurnQ Wants To Unify The Learning Experience Over Internet, Says Co-Founder Tarun Mitra

Mumbai Based Startup LurnQ Wants To Unify The Learning Experience Over Internet, Says Co-Founder Tarun Mitra

Tech & Gadgets

“We want LurnQ to unify the learning experience on the Internet,“ said an experienced and proud CEO and Co-founder Tarun Mitra while sharing the story of LurnQ with me over... read more


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Evernote Partners With Korea’s Kakao Talk To Share Memories And Other Social Moments

Evernote Partners With Korea’s Kakao Talk To Share Memories And Other Social Moments

The future of social lies in mobile and it is obvious that one would love to store social moments for the future. Doing it on a mobile is not a... read more

Time Spent On Social Media During Campaigning Will Be Considered As Poll Expenditure, Says Karnataka SEC

Time Spent On Social Media During Campaigning Will Be Considered As Poll Expenditure, Says Karnataka SEC

May 5th is a big day for all major political parties in India. The state of Karnataka is going to witness state elections and it would be one of the... read more

The Dow Crash Due To A Hacked AP Twitter Account Raises Challenges For SEBI And Twitter

The Dow Crash Due To A Hacked AP Twitter Account Raises Challenges For SEBI And Twitter

140 characters can shape or shake the world. Of late, the 140 character social network, Twitter has been the hunting ground for hackers. According to Verge, the Syrian Electronic Army... read more

Japanese Chat App Line Passes 150 Million Downloads Worldwide

Japanese Chat App Line Passes 150 Million Downloads Worldwide

Mobile & Apps

The Asian market right now is getting crowded by messaging apps and the popularity has been growing with increasing user adoption. The latest to celebrate user milestone is the Japanese... read more

Alibaba Takes 18% Stake In China’s MicroBlogging Service Sina Weibo

Alibaba Takes 18% Stake In China’s MicroBlogging Service Sina Weibo

Alibaba, China’s top e-commerce company continues its expansion in social media. According to a recent story done by Tech In Asia, Alibaba has agreed to buy an 18 percent stake... read more

Zammrs, A Social Platform For Public Discussions and Sharing of Ideas

Zammrs, A Social Platform For Public Discussions and Sharing of Ideas

Platforms for like-minded discussions were never out of fashion. The change has been by wrapping the social layer above these platforms. Zammrs is one such social platform that has been... read more

Lipton Ice Tea Connects With Youth Through ‘Get Refreshed Naturally’

Lipton Ice Tea Connects With Youth Through ‘Get Refreshed Naturally’

Which is the best and most effective way to reach out to the youth of India? Definitely it has to be social media and Lipton Ice Tea, an iced tea... read more

LinkedIn Celebrating 1 Million Members In Singapore

LinkedIn Celebrating 1 Million Members In Singapore

LinkedIn continues its growth in the Asian continent. According to a latest blog post by Hari Krishnan, Managing Director, Asia Pacific & Japan at LinkedIn, the world’s biggest professional network... read more

Anshul Tewari Shares His Journey With Youth Ki Awaaz [Video]

Anshul Tewari Shares His Journey With Youth Ki Awaaz [Video]

Trends & News

Internet and social media have empowered today’s youth. Today’s digitally equipped youth is breaking the regular norms and is rapidly building a world of its own. Youth Ki Awaaz (YKA)... read more

Getting Inspired From Product Guys To Build A Global Product Like Eventifier

Getting Inspired From Product Guys To Build A Global Product Like Eventifier

Startups

A Story Of Three Friends From Mangalore “We three friends used to travel to places like Bangalore/Chennai to attend events and conferences. We used to get inspired from the product... read more