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Profile: Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's. A diehard Royal Enfield fan,a voracious reader. I believe that knowledge should be shared so I often do it via training and speaking assignments on social media

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Articles by Prasant Naidu
7 Interesting Facebook Campaigns On Mother’s Day

7 Interesting Facebook Campaigns On Mother’s Day

God can’t be everywhere so he gave us mothers. Today is Mother’s Day and as usual my Facebook timeline is jam-packed with interesting thoughts, friends sharing beautiful images of their... read more

Free Facebook Access On Nokia Asha 501.The Global Launch Trends On Twitter Too

Free Facebook Access On Nokia Asha 501.The Global Launch Trends On Twitter Too

“We’re not out of the woods yet,” remarked Stephen Elop, Nokia CEO to Nokia’s shareholders in a recent meeting. With a global launch of Asha 501 yesterday in New Delhi,... read more

CCD Tie Up With Hoppr Sees Massive Check-Ins And Revenue For Its 1319 Outlets

CCD Tie Up With Hoppr Sees Massive Check-Ins And Revenue For Its 1319 Outlets

Local is the new global! Marketing for brands has evolved and pundits are craving to go hyper local or what you call “Hyperlocal Marketing.” A new way of engaging consumers... read more

With 190 Million Active Users, WeChat All Set To Leave WhatsApp Behind

With 190 Million Active Users, WeChat All Set To Leave WhatsApp Behind

Mobile & Apps

Weixin or popularly known as WeChat outside the Chinese market, surpasses WhatsApp in numbers. Hou Xiaonan, Tencent’s deputy general manager at the Global Mobile Internet Conference (GMIC), Beijing revealed yesterday... read more

Bharti SoftBank Partners With Nokia In India To Preload Hike Messaging App On Its Smartphones

Bharti SoftBank Partners With Nokia In India To Preload Hike Messaging App On Its Smartphones

Mobile & Apps

Sequoia Capital Partner, Aaref Hilaly, recently in an interview with TechCrunch, said that messaging apps are the new kind of social network. And Asia is the market that is getting... read more


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Imlee – A Social Network Just For You To Connect With Your Family And Relatives

Imlee – A Social Network Just For You To Connect With Your Family And Relatives

Indian startups have been trying hard to crack the social network bit. Some die young trying to emulate other popular social networks and the rest, though have an idea in... read more

Yinxiang Biji, Evernote’s Dedicated Business In China Crosses 4M Users, Says Phil Libin At GMIC, Beijing

Yinxiang Biji, Evernote’s Dedicated Business In China Crosses 4M Users, Says Phil Libin At GMIC, Beijing

Tech & Gadgets

Last year Evernote, the trusted software in note taking and archiving, made its presence in China with the launch of Yinxiang Biji – a dedicated service for Chinese users that... read more

NSUI Mumbai President Suraj Thakur’s Suspension Trends On Twitter. Compromises The Party’s Online Reputation

NSUI Mumbai President Suraj Thakur’s Suspension Trends On Twitter. Compromises The Party’s Online Reputation

The country’s largest and one of the oldest political party is facing the heat from media and social media for its students wing – National Students’ Union of India (NSUI).... read more

From Enriching Your TV Experience To Social TV, iDubba Is Doing It All. Rabi Gupta, Co-Founder Shares The Journey

From Enriching Your TV Experience To Social TV, iDubba Is Doing It All. Rabi Gupta, Co-Founder Shares The Journey

The idiot box or the television is still one of the biggest mediums in India for reaching out to the masses. But one of the reasons I stopped watching TV... read more

Mobile Messaging App From Vietnam, Zalo Hits 2 Million Users And Aims For 5 Million Soon

Mobile Messaging App From Vietnam, Zalo Hits 2 Million Users And Aims For 5 Million Soon

Mobile & Apps

Mobile messaging apps are sprouting in the entire APAC. If South Korea has Kakao Talk, Japan has Line, China has the WeChat then the easternmost country Vietnam has Zalo. According... read more

Star Sports India Engages Twitter Users During The ManU-Chelsea Game

Star Sports India Engages Twitter Users During The ManU-Chelsea Game

Twitter and television have joined the mutual admiration society. Yes, you have guessed it right – some more news on how social media is shaping up in a country where... read more

The US Court Unable To Execute Summons To 11 US Based Websites, Including Facebook And Google. Says Implicates Free Speech Principles

The US Court Unable To Execute Summons To 11 US Based Websites, Including Facebook And Google. Says Implicates Free Speech Principles

Trends & News

Following the India against corruption movement last year, we had noticed an increase in situations that were demanding the curbing social media. The government, which till day has failed to... read more

Korean Chat App Kakao Talk Updates Plus Friend Feature. Brings Brands And Users Closer.

Korean Chat App Kakao Talk Updates Plus Friend Feature. Brings Brands And Users Closer.

Mobile & Apps

Korean mobile messaging service, Kakao has been in the news the entire week. Initially, it was for the tie up with Evernote and now for a latest feature upgrade. According... read more

Mumbai Based Startup LurnQ Wants To Unify The Learning Experience Over Internet, Says Co-Founder Tarun Mitra

Mumbai Based Startup LurnQ Wants To Unify The Learning Experience Over Internet, Says Co-Founder Tarun Mitra

Tech & Gadgets

“We want LurnQ to unify the learning experience on the Internet,“ said an experienced and proud CEO and Co-founder Tarun Mitra while sharing the story of LurnQ with me over... read more

Evernote Partners With Korea’s Kakao Talk To Share Memories And Other Social Moments

Evernote Partners With Korea’s Kakao Talk To Share Memories And Other Social Moments

The future of social lies in mobile and it is obvious that one would love to store social moments for the future. Doing it on a mobile is not a... read more