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Profile: Prasant Naidu

Founder and Blogger at Lighthouse Insights - Indian Social Media News. Loves to experiment in social media and believes social media is a game changer for SME's. A diehard Royal Enfield fan,a voracious reader. I believe that knowledge should be shared so I often do it via training and speaking assignments on social media

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Articles by Prasant Naidu
This Is How Twitter Is Boosting IPL 2014

This Is How Twitter Is Boosting IPL 2014

This year the money spinner T20 cricketing entertainment Indian Premier League has moved out of the country to UAE for the initial part of the game. More than a month... read more

Here Is How To Get Your New Twitter Profile Page

Here Is How To Get Your New Twitter Profile Page

Twitter has been aggressive in simplifying its platform these days to get more user traction. Recently Twitter had announced that the 140 character network, which was once about simple pure... read more

How Microsoft’s Analytics Is Making A Difference In The 2014 Indian Elections With Data Visualizations

How Microsoft’s Analytics Is Making A Difference In The 2014 Indian Elections With Data Visualizations

World News

The 16th Lok Sabha Elections are currently mid way. We have already seen how Facebook, Google and Twitter are supporting these elections by extending their platform in exciting ways. Three... read more

A Timeline View Of The Twitter Turkey War And Is Twitter Giving Up

A Timeline View Of The Twitter Turkey War And Is Twitter Giving Up

World News

Internet censorship is a growing issue in emerging nations. Most of us are fortunate enough to use the internet and social networks to express our thoughts and can vouch for... read more

Why Has Twitter Launched Facebook Like Mobile App Install Advertising Product

Why Has Twitter Launched Facebook Like Mobile App Install Advertising Product

With 241 million monthly users on Twitter, the company is under pressure to show that its young advertising business is deserving of its current market cap of $26.9 billion. Hoping... read more


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LinkedIn Reaches 300M Registered Users With Major Growth From India And Brazil

LinkedIn Reaches 300M Registered Users With Major Growth From India And Brazil

LinkedIn, the chosen social network for professionals, has announced that it has now more than 300 million users globally. Revealing the milestone on its blog, Deep Nishar shares that more... read more

Facebook's "Nearby Friends" Is More About Discovering Friends Than New People, Gets Its Location Sharing Right Though

Facebook’s “Nearby Friends” Is More About Discovering Friends Than New People, Gets Its Location Sharing Right Though

In 2012 serendipitous discovery of people via apps was labelled as the next big thing in the Valley. You were expected to open your phone and up pops a list... read more

Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts

Boost Your Google+ Pages With +Post Ads, Promoting Hangouts And Recent Posts

Good news for all Google fan boys who believe that its social network Google+ still has the potential to compete with the giants of social networking. In a recent update,... read more

CNBC-TV 18 Partners With TCS And Twitter To Use The iElect App Data On Air For The Lok Sabha Elections

CNBC-TV 18 Partners With TCS And Twitter To Use The iElect App Data On Air For The Lok Sabha Elections

World News

Social data is getting married to TV for this Lok Sabha Elections. The union will showcase both expert opinion and what the common man is saying over the Internet. Twitter,... read more

How Good Is iElect, TCS Mobile App For Real Time Twitter Insights On Indian Elections

How Good Is iElect, TCS Mobile App For Real Time Twitter Insights On Indian Elections

World News

The 16th Lok Sabha Elections are going on in the country. While the political parties have been busy with their election mandate and convincing voters, brands and social networks are... read more

How Good Is Times Internet’s GoCricket – One Stop For All Cricket Content Needs

How Good Is Times Internet’s GoCricket – One Stop For All Cricket Content Needs

World News

Cricket is still a religion in the country, even though the God of Cricket Sachin Tendulkar has retired from the game. With the T20 IPL madness about to hit the... read more

Here Is Why Twitter Bought Social Data Startup Gnip

Here Is Why Twitter Bought Social Data Startup Gnip

“Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip, a social data startup founded in 2008, for an... read more

With Organic Reach Dead, Is Facebook Still A Preferred Medium For Brands & SMEs?

With Organic Reach Dead, Is Facebook Still A Preferred Medium For Brands & SMEs?

Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world’s most popular social networking site with more than 1.23 billion... read more

What Caused The NSFW Tweet From The US Airways

What Caused The NSFW Tweet From The US Airways

Goof ups by brands on social media aren’t new. But what just happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline... read more

Facebook Is Reportedly Working On “e-Money”, In Talks With TransferWise, Moni Technologies & Azimo

Facebook Is Reportedly Working On “e-Money”, In Talks With TransferWise, Moni Technologies & Azimo

Facebook wants to be the Internet and you don’t need to be a social media expert to state that. While it is working on drones to make internet available in... read more