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Profile: Prasant Naidu

Founder and Blogger at Lighthouse Insights - Indian Social Media News. Loves to experiment in social media and believes social media is a game changer for SME's. A diehard Royal Enfield fan,a voracious reader. I believe that knowledge should be shared so I often do it via training and speaking assignments on social media

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Articles by Prasant Naidu
Mumbai Based Mobile Social Networking App YoTurf Close To Securing Investment From Exhilway Global

Mumbai Based Mobile Social Networking App YoTurf Close To Securing Investment From Exhilway Global

Mobile & Apps

Techcircle reports that US and India-based private investment group Exhilway Global is close to investing in Mumbai-based Crackheads, the company behind the mobile social networking app YoTurf. YoTurf co-founder Vaishnavi... read more

Indian Mobile Market Going Through A Rough Patch Though Set To Grow To 815 Million This Year – Gartner

Indian Mobile Market Going Through A Rough Patch Though Set To Grow To 815 Million This Year – Gartner

World News

Mobile is where the user is, mobile is where the money is. According to a latest announcement from research firm Gartner, “The number of mobile connections in India is expected... read more

7 Things You Must Know About Facebook's Q2 2014 Earnings (Charts)

7 Things You Must Know About Facebook’s Q2 2014 Earnings (Charts)

Facebook revealed its Q2 2014 earnings report. Facebook had another strong quarter and Q 2 2014 sets a new benchmark for the company. CEO Mark Zuckerberg further added, “We had... read more

Saina Nehwal Takes Her Fight With Telangana Government On Facebook

Saina Nehwal Takes Her Fight With Telangana Government On Facebook

World News

1

Social media has clearly given a voice to every one from the common man to celebrities. In a surprising move, badminton star Saina Nehwal today took to Facebook to share... read more

Flipkart The Most Socially Devoted Facebook Brand In H1 2014 -- Socialbakers

Flipkart The Most Socially Devoted Facebook Brand In H1 2014 — Socialbakers

Social Bakers, the social media analytics company that monitors brands on social media, has shared its first half 2014 social media performance report for Indian brands. Listed below are six... read more


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Viber India With 20M Registered Users Launches Its First TVC

Viber India With 20M Registered Users Launches Its First TVC

World News

Viber India joins the league of other messaging apps in the country like WeChat India, Hike and Line for launching TVCs and spiking marketing spends to engage with its users.... read more

From Death Bed To Inspiring People For A Better Society — A Real Life Hero's Journey So Far

From Death Bed To Inspiring People For A Better Society — A Real Life Hero’s Journey So Far

World News

“Hard times don’t create heroes. It is during the hard times when the ‘hero’ within us is revealed.” – Bob Riley Last weekend, I happened to meet one such hero... read more

Twitter Acquires CardSpring To Boost Commerce And Offers

Twitter Acquires CardSpring To Boost Commerce And Offers

Social networking companies are busy striving to make commerce happen on their platforms. Earlier at LI we reported about Facebook’s new buy button that would allow users to buy products... read more

Facebook Tests Buy Button To Let Users Make Purchases From Within The Network

Facebook Tests Buy Button To Let Users Make Purchases From Within The Network

Facebook now wants its users to shop from within the network. In a latest announcement Facebook has revealed that it is testing a new feature with ‘a few’ small and... read more

Facebook Launches Ads Manager For Android, iOS And The Mobile Website

Facebook Launches Ads Manager For Android, iOS And The Mobile Website

Facebook has good news for marketers. “Beginning today, advertisers have a new way to manage their Facebook ads on the go with Ads Manager on mobile devices,” says Facebook. The... read more

After 3 Years Google+ Drops Its Real Name Rule And Apologizes

After 3 Years Google+ Drops Its Real Name Rule And Apologizes

Three years ago, Google made one more push to crack the social media space with the launch of Google+. While Google+ has now evolved from a mere social network, the... read more

#AmazonCart – Add Products Now From Twitter Buy Later, Amazon India’s New Feature

#AmazonCart – Add Products Now From Twitter Buy Later, Amazon India’s New Feature

World News

Twitter is the first source of information for many like us and the e-commerce company Amazon knows that all too well. To get more out of this behavior, Amazon India... read more

Top 14 Most Retweeted Brand Tweets On Germany Winning The 2014 FIFA World Cup

Top 14 Most Retweeted Brand Tweets On Germany Winning The 2014 FIFA World Cup

After defeating Argentina last night, Germany has become the first European country to win the FIFA World Cup on South American soil. The deciding goal of the match came in... read more

Facebook Launches “Out-App Purchase” Ads – Direct Game Upgrades From News Feed

Facebook Launches “Out-App Purchase” Ads – Direct Game Upgrades From News Feed

Facebook earns much of its $1 billion mobile ad revenue each quarter indirectly helping developers get more people into their apps through install and re-engagement ads. Today with the launch... read more

13 Things About What Indians Are Talking Online On #FIFA2014

13 Things About What Indians Are Talking Online On #FIFA2014

World News

The 2014 FIFA World Cup is going to see a winner this weekend. While there has been a tremendous excitement on the ground, the online world has been buzzing in... read more