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Profile: Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's. A diehard Royal Enfield fan,a voracious reader. I believe that knowledge should be shared so I often do it via training and speaking assignments on social media

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Articles by Prasant Naidu
After A Successful Start On Twitter, Indian Army Joins Facebook

After A Successful Start On Twitter, Indian Army Joins Facebook

Indian Army is making cautious advancements on social media. After creating a presence on Twitter in the month of March, the largest component of India’s Armed force, has created a... read more

Interview With Vinoo Chacko From WhistleTalk, An App That Provides Referral Recruitment With Social Elements

Interview With Vinoo Chacko From WhistleTalk, An App That Provides Referral Recruitment With Social Elements

Today social is like a wrapper that is being embedded into every business; whether it is commerce, entertainment or hiring, the social capsule is being included too. Social Hiring is... read more

South Korean Company Kakao Signs Up Tapjoy As The First International Ad Partner

South Korean Company Kakao Signs Up Tapjoy As The First International Ad Partner

Mobile & Apps

Kakao, the South Korean company has been in news for all the good reasons recently. TNW reported that Kakao, the company behind the popular messaging app Kakao Talk has signed... read more

Jaya Vindhayal, GS Of PUCL Arrested For Objectionable Post On Facebook. Arrests Made Under IT Act 66A While There Is A PIL Pending

Jaya Vindhayal, GS Of PUCL Arrested For Objectionable Post On Facebook. Arrests Made Under IT Act 66A While There Is A PIL Pending

I am no law student but vouch for Internet freedom. In the last one year I have developed a fair amount of knowledge on the IT Act 66A, thanks to... read more

Sreesanth, Ankit Chavan & Ajit Chandilia Arrested For Spot Fixing. WhatsApp, BBM The New Tools In Fixing

Sreesanth, Ankit Chavan & Ajit Chandilia Arrested For Spot Fixing. WhatsApp, BBM The New Tools In Fixing

Mobile & Apps

“The love of money is the root of all kinds of evil.” – Jesus. Indian Premier League, India’s version of cricket in T-20 format has always had this greed hidden... read more


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The 10 Most Engaging Mother’s Day Facebook Posts

The 10 Most Engaging Mother’s Day Facebook Posts

Last weekend could officially be branded as The Mother’s Day weekend. Very few brands designed entire Facebook campaigns on this occasion, while most of them celebrated with visual content updates... read more

Korean Messaging App Kakao Talk Launches Kakao Home in Korea. Takes On Facebook Home

Korean Messaging App Kakao Talk Launches Kakao Home in Korea. Takes On Facebook Home

Mobile & Apps

With a million downloads after a month, Facebook is still struggling with Facebook Home being accepted by larger masses. In addition to this, Facebook has some serious competition front from... read more

LinkedIn India Announces 20 Million Registered Users. No Information On Active Users Though

LinkedIn India Announces 20 Million Registered Users. No Information On Active Users Though

LinkedIn India has revealed fresh numbers about its platform. The world’s largest professional network that recently celebrated its 10th birthday has announced that India has more than 20 million registered... read more

Chinese Messaging App WeChat Ropes In Parineeti Chopra And Varun Dhawan To Reach Out To The Youth

Chinese Messaging App WeChat Ropes In Parineeti Chopra And Varun Dhawan To Reach Out To The Youth

“If something is working don’t try to invent” is the common belief of marketers. Similarly, Bollywood and Cricket are the default platforms marketers in India use to connect with people.... read more

Worldfloat Ready To Take Over Facebook, Says TOI. We Say It Needs A Reality Check

Worldfloat Ready To Take Over Facebook, Says TOI. We Say It Needs A Reality Check

Social Data

1

“There have been three revolutions in the virtual networking or communication world,” states Pushkar Mahatta, Founder of Worldfloat.com, a social networking website with a global user base, when asked by... read more

9 Hashtags That Dominated Twitter For Mother’s Day

9 Hashtags That Dominated Twitter For Mother’s Day

Twitter definitely was the chosen medium for brands to interact with fans on the eve of Mother’s Day. In total 9 hashtags trended on the Indian Twitter charts throughout the... read more

7 Interesting Facebook Campaigns On Mother’s Day

7 Interesting Facebook Campaigns On Mother’s Day

God can’t be everywhere so he gave us mothers. Today is Mother’s Day and as usual my Facebook timeline is jam-packed with interesting thoughts, friends sharing beautiful images of their... read more

Free Facebook Access On Nokia Asha 501.The Global Launch Trends On Twitter Too

Free Facebook Access On Nokia Asha 501.The Global Launch Trends On Twitter Too

“We’re not out of the woods yet,” remarked Stephen Elop, Nokia CEO to Nokia’s shareholders in a recent meeting. With a global launch of Asha 501 yesterday in New Delhi,... read more

CCD Tie Up With Hoppr Sees Massive Check-Ins And Revenue For Its 1319 Outlets

CCD Tie Up With Hoppr Sees Massive Check-Ins And Revenue For Its 1319 Outlets

Local is the new global! Marketing for brands has evolved and pundits are craving to go hyper local or what you call “Hyperlocal Marketing.” A new way of engaging consumers... read more

With 190 Million Active Users, WeChat All Set To Leave WhatsApp Behind

With 190 Million Active Users, WeChat All Set To Leave WhatsApp Behind

Mobile & Apps

Weixin or popularly known as WeChat outside the Chinese market, surpasses WhatsApp in numbers. Hou Xiaonan, Tencent’s deputy general manager at the Global Mobile Internet Conference (GMIC), Beijing revealed yesterday... read more