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Profile: Prasant Naidu

Founder and Blogger at Lighthouse Insights - Indian Social Media News. Loves to experiment in social media and believes social media is a game changer for SME's. A diehard Royal Enfield fan,a voracious reader. I believe that knowledge should be shared so I often do it via training and speaking assignments on social media

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Articles by Prasant Naidu
How Good Is iElect, TCS Mobile App For Real Time Twitter Insights On Indian Elections

How Good Is iElect, TCS Mobile App For Real Time Twitter Insights On Indian Elections

World News

The 16th Lok Sabha Elections are going on in the country. While the political parties have been busy with their election mandate and convincing voters, brands and social networks are... read more

How Good Is Times Internet’s GoCricket – One Stop For All Cricket Content Needs

How Good Is Times Internet’s GoCricket – One Stop For All Cricket Content Needs

World News

Cricket is still a religion in the country, even though the God of Cricket Sachin Tendulkar has retired from the game. With the T20 IPL madness about to hit the... read more

Here Is Why Twitter Bought Social Data Startup Gnip

Here Is Why Twitter Bought Social Data Startup Gnip

“Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip, a social data startup founded in 2008, for an... read more

With Organic Reach Dead, Is Facebook Still A Preferred Medium For Brands & SMEs?

With Organic Reach Dead, Is Facebook Still A Preferred Medium For Brands & SMEs?

Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world’s most popular social networking site with more than 1.23 billion... read more

What Caused The NSFW Tweet From The US Airways

What Caused The NSFW Tweet From The US Airways

Goof ups by brands on social media aren’t new. But what just happened yesterday with US Airways is the worst nightmare a brand could face on social media. The airline... read more


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Facebook Is Reportedly Working On “e-Money”, In Talks With TransferWise, Moni Technologies & Azimo

Facebook Is Reportedly Working On “e-Money”, In Talks With TransferWise, Moni Technologies & Azimo

Facebook wants to be the Internet and you don’t need to be a social media expert to state that. While it is working on drones to make internet available in... read more

SocioBoard Wants To Be Your Open Source Social Media Dashboard. Can It?

SocioBoard Wants To Be Your Open Source Social Media Dashboard. Can It?

Social media networks need to be streamlined otherwise you will get lost. A common problem that has been solved by a lot of social media dashboard startups already and SocioBoard... read more

India Leads In Asking To Censor Content, States Facebook Transparency Report H2 2013

India Leads In Asking To Censor Content, States Facebook Transparency Report H2 2013

Facebook recently reported that it has crossed 100 million users in the country. The growth is good for the social networking giant and marketers but turning into a nightmare for... read more

Meet Balaji Viswanathan – The Quora Rockstar With More Than 24K Followers & A Million Credits

Meet Balaji Viswanathan – The Quora Rockstar With More Than 24K Followers & A Million Credits

Just 24K followers? You might be laughing or wondering if I am having a hangover since there are thousands of users on Facebook and Twitter who have more followers than... read more

Twopcharts Report: 44% Of Twitter Accounts Have Never Sent A Tweet

Twopcharts Report: 44% Of Twitter Accounts Have Never Sent A Tweet

Twitter has been under fire for a decline in user numbers. The recent design changes, introduction of new ad types and the profile revamp are some of the ways by... read more

Elections 2014: India Elections Launches 2014 Page

Elections 2014: India Elections Launches 2014 Page

Trends & News

We have already seen how social networking giants are doing their bit to make the 16th Lok Sabha Elections social and democratic. Two of our earlier articles provide a complete... read more

How Louis Philippe’s Online Lifestyle Magazine ‘The Label’ Helped Build Its Brand Equity

How Louis Philippe’s Online Lifestyle Magazine ‘The Label’ Helped Build Its Brand Equity

Branding

Louis Philippe (LP) has stood for its excellence since 1989, the time it was launched in India. The tradition of excellence dates back to the 60’s when the brand was... read more

Facebook Cleaning Up Its News Feed By Reducing Like-Baiting And Spammy Posts

Facebook Cleaning Up Its News Feed By Reducing Like-Baiting And Spammy Posts

Bad news for spammers and like baiting sites on Facebook, the company is on a house cleaning mode. To make its news feed more engaging so that users spend more... read more

Twitter Rolls Out Real-Time Interactive Notifications On The Web

Twitter Rolls Out Real-Time Interactive Notifications On The Web

Today every social network wants its users to be on the platform as long as possible. While Facebook is making its News Feed more intelligent, Twitter has been molding itself... read more

Facebook Introduces Bigger Ads On Its Right Hand Column. Good News For Marketers?

Facebook Introduces Bigger Ads On Its Right Hand Column. Good News For Marketers?

1

Facebook underwent a major design haul recently with a focus on bigger visuals. The move also meant that bigger ads would be rolled out. Seems the saying is coming true... read more