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Profile: Prasanna Bidkar

Prasanna Bidkar is co-founder and partner at RightMix Technologies. He regularly blogs on social media for small business owners and and reviews books on his book blog.

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Articles by Prasanna Bidkar
6 WordPress Plugins for Author Websites

6 WordPress Plugins for Author Websites

Each website is designed for a specific audience. Authors need to keep their readers in mind when they create their website. The primary objective of an author’s website is to... read more

WordPress 3.9: A Boon For Busy Bloggers

WordPress 3.9: A Boon For Busy Bloggers

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WordPress 3.9 adds many desirable upgrades to existing functionality. Working with WordPress has never a dull moment. The constant updates and efforts of the development team ensure thatWordPress designers are kept on... read more

Leadership 2030: Book Review

Leadership 2030: Book Review

Books

Inventions, Innovations, and the resulting changes in consumer behavior constantly affect the global business environment. In our hyper-connected world, social and demographic changes in different continents shape how consumption will... read more

Data Crus

Data Crush: Book Review

Books

Data Crush gives you the lowdown on what data abundance means for businesses. Access to unlimited data has proven most beneficial to businesses that found ways to capture and analyze it.... read more

Neuromarketing in Action: Book Review

Neuromarketing in Action: Book Review

Books

Neuromarketing deals with understanding how people respond to different stimuli and use these stimuli toward effecting a sale. Neuromarketing in Action highlights the problems in current marketing approaches and research... read more


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Content Marketing In 2014: Are You Ready?

Content Marketing In 2014: Are You Ready?

Content Marketing

You are already doing content marketing if you write blog posts, upload presentations, create case studies and distribute these through various channels. It is time that you do it right... read more

The Practical Drucker: Book Review

The Practical Drucker: Book Review

Books

The Practical Drucker, Applying the Wisdom of the World’s Greatest Management Thinker is exhausting, in a good way. The author, Dr. William A. Cohen, packs the lifelong works of management... read more

Facebook Users Have More Privacy Worries

Facebook Users Have More Privacy Worries

With social media networks jostling for better revenues, Facebook users now face further use of their information as Facebook plans to employ Artificial Intelligence to better serve its advertising customers.... read more

How to Deliver a TED Talk: Book Review

How to Deliver a TED Talk: Book Review

Books

Authors: Jeremey Donovan Publisher: McGraw-Hill Professional - September 30, 2013 Pages: 208 pages ISBN-10: 0071831592 Price: Paperback: $14.06 Price: Kindle: $10.61 Book Review My first encounter of the TED kind... read more

Blog Content Audit: What, Why, How

Blog Content Audit: What, Why, How

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Content is the lifeblood of all marketing activities in the web 2.0 world. Content marketing has become a potent tool for all businesses. Both a large organization and a solopreneur... read more

WordPress 3.7 Helps Users Protect Websites

WordPress 3.7 Helps Users Protect Websites

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The latest WordPress release, WordPress 3.7, also called as Basie, comes with a number of changes and updates behind the scenes. Because WordPress is an open source framework, it has... read more

Klout Matters: Book Review

Klout Matters: Book Review

Books

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Authors: Gina Carr and Terry Brock Publisher: McGraw-Hill - October 16, 2013 Pages: 240 pages ISBN-10: 0071827315 Price: Paperback: $13.39 Price: Kindle: $9.99 Book Review It is really difficult to... read more

Google Hummingbird Forces Publishers to Think About Users

Google Hummingbird Forces Publishers to Think About Users

Google Hummingbird update is more oriented toward providing relevant answers to the users than punishing content publishers, as was the case with the Penguin and Panda updates. However, it will... read more

Creative Confidence: Book Review

Creative Confidence: Book Review

Books

Creative Confidence : Unleashing the Creative Potential Within Us All Authors: Tom Kelly and David Kelly Publisher: Crown Business - October 15, 2013 Pages: 304 pages ISBN-10: 038534936X Price: Hardcover:... read more

Social Media Activities to Get a Safety Score

Social Media Activities to Get a Safety Score

Wouldn’t it be nice to have a safety score that indicates how much sensitive information we are putting on the social media networks? This app fulfills that need. While safety... read more