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Profile: Prasanna Bidkar
Articles by Prasanna Bidkar
Why You Need a Social Media Editor
1Editors have long been the gatekeepers for publishing houses. People who can single-handedly write a successful future for the media house or can as easily guide the organization into oblivion.... read more
Website Security for WordPress in 3 Steps
1Attacks on website hosts are not uncommon. Websites have always been susceptible to attacks and data loss. However, with content management systems in use, conducting mass attacks targeting a specific... read more
WordPress 3.6 Features – A Sneak Peek at the Latest Release
3WordPress 3.6 is all set to be released in May 2013 and promises to be a feature rich update. First, many thanks to all the WordPress coders who work tirelessly... read more
Content Curation to Jumpstart your Inbound Marketing Efforts
2Benefits of business blogging and how blogs generate leads are discussed at length by many bloggers. It is one of the reasons organizations have more faith in blogging than just... read more
Reputation Management: Defense Against Dark Arts
It was possible to douse local fires and the population halfway across the nation and the world wouldn’t even get a whiff of the smoke; Not anymore. Now, a smoke... read more
Designing Your Blog for Mobile Readability
Why is considering blog design for multiple devices important? Because according to the latest Pew research report (PDF), 74% percent of the teens in the US access the Internet on... read more
How Well Do You Know Your Audience?
Audience analysis is the cornerstone of any professional communication. You could be creating a sales brochure, a one-page flyer, a technical report, or a user guide. The audience of the... read more
Twitter Celebrates Seven Year Anniversary – 7 Twitter Rules To Live By
Did I know about Twitter seven years back? I am sure I didn’t, and even when I heard about it, I will admit I let it pass as just another... read more
Maximizing Social Media Reach with Sprout Social [Review]
Social media has unquestionably made its place in any organization big or small. Like IT some years back, all departments and personnel are now stakeholders in the social media ecosystem... read more
Social Media Management – 5 Business Reputation Battlefronts
2You can never stop bad things from happening. Businesses are run by people, and people make mistakes. What is more important is how you react to a mistake you make... read more
Integrating Social Media with Television Advertising
Advertising has been among one of the most dynamic fields and has kept pace with the changing times. Popularity of the WWW provided new advertisement avenues. Technological advances and social... read more
4 Key Questions For Social Media Success
Social media tools may not be difficult to figure out, but using these tools for a specific purpose is still a challenge for many. No matter what your business, you... read more
Social Media Security: Responding to Crises
After the meteoric rise of social media networks in the last two years, everyone is now exposed to the dark side of this new phenomenon. People voluntarily share personal information... read more
Content Strategy: Reuse, Repurpose, Recycle
Unique content is the cornerstone of a good content strategy. You spend many hours writing informational posts that offer value to your readers. In these current times content is not... read more
Lessons from 2012 Social Media Goof Ups
Social media is the wild beast that everyone wants to tame and domesticate for their individual purposes. We have witnessed a rapid progress in social media in the last couple... read more
