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Profile: Payson Cooper
Articles by Payson Cooper
Throwing Spaghetti At The Wall
I find I’m using this expression more and more… Really, it’s what things sometimes come down to in business… you just have to throw spaghetti at the wall to see... read more
Obstacles In Your Way
It’s bound to happen. As you travel along your entrepreneurial path, occasionally (or not so occasionally) you’re going to hit bumps in the road, massive trees fallen across the only... read more
Marketing Planning Process – When It Goes Awry
2As they say, “best laid plans of mice and men often go awry.” The bottom line is that you can lay out the most amazing marketing plan, using the most... read more
Going With The Flow
There are some days when you need to push yourself, have some discipline and get things done, and then, there are some days when you just have to go with... read more
3 Ms: Marketing Concepts
Last week I dove into the marketing planning process (here’s part 1 of the marketing planning process, and here’s part 2). Today I want to talk about some more general... read more
Marketing Concepts: 3 Types of Clients.
Today’s marketing concept (you can find more marketing concepts posted here) is the 3 basic types of customers any business can have. Most small business owners and entrepreneurs only focus... read more
Before the Marketing Planning Process
Last week I shared several posts about my marketing planning process. Today, I want to talk a bit about what needs to happen before you even start. There are 2... read more
Marketing Concepts Continued
“Make everything as simple as possible, but not simpler.” ~Albert Einstein Today’s marketing concept is simplicity. When it comes to marketing, simple is often Queen… and, for some reason, most... read more
More Marketing Concepts
In yesterday’s post I wrote about some of the essential and basic marketing concepts that every business owner needs to grow to understand. Today, I’ll continue sharing some of the... read more
Results of the Marketing Planning Process
This past week I wrote about the basic steps I follow in my marketing planning process. Today, I want to share some of the results that can come from creating... read more
Marketing Planning Process – Next Steps
This is an actual marketing calendar I worked on for a launch process. A couple days ago I posted the first three steps of my marketing planning process here. Today... read more
How to NOT Make Your Business Like Dry Toast
Ok, it’s not dry toast, but don’t they look GOOD! I must be hungry… Lately I’ve been using a metaphor for my business and the work I do around marketing…... read more
The Marketing Planning Process
I was on the phone with a fellow entrepreneur yesterday (getting some help with signature speech stuff, actually) and the marketing planning process I use for various things came up.... read more
It’s Counter Productive
In the last few days I’ve heard from a variety of entrepreneurs, clients and peers, sharing about how things are going… “I haven’t worked on my program in 4 weeks,... read more
Believing in Yourself
Believing in yourself is probably the single most important key to creating success… it may seem like it’s many other things – knowing how to do stuff, knowing what to... read more
