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Profile: Pawan Deshpande
Articles by Pawan Deshpande
The Content Marketing Pyramid: Are You Hungry for Content?
From 140-character tweets to 14,000-word print books, most content marketers now understand the value of producing content of varying lengths and format. But those that try to churn out equally... read more
The Downsides of Licensed Content for Curation
When it comes to curated content, there are two predominant models for utilizing third party content: unlicensed content, and licensed content. As you contemplate your curation strategy, it’s worth understanding the pro’s... read more
The Ultimate List Of Content Marketing Tools
1I have attempted to put together a map of content marketing tools available to online marketers. My hope is that this will help guide you through the many content marketing... read more
Is the Next Google Reader Replacement the Recently Acquired Wavii?
2There has been much buzz in the past few days about Google’s acquisition of Wavii for about $30M. Just a month prior, many were upset by another announcement from Google... read more
Content Curation Guidelines for Where to Share
By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content... read more
How Google’s Wavii & Yahoo’s Summly Acquisitions Could Hurt Marketers
2In recent weeks, there are have been two near identical high profile acquisitions by search titans Yahoo and Google for news summarization apps. In late March, Yahoo snapped up Summly,... read more
Content Marketing Strategy: Balancing the Content Flow
In the world of content, it’s hard to know what’s too much and what’s not enough without testing it out. Marketers are famous for wanting to test before implementing but... read more
4 Content Curation Tips You Can Take from Brand Success Stories
Many companies that are implementing content marketing are struggling with producing sufficient content, and simultaneously producing relevant and engaging content. According to CMI’s 2013 B2B Content Marketing report, 64 percent... read more
5 Examples of Real-World Companies Implementing Successful Content Curation
87% of marketers are using content marketing as a mainstream strategy while planning their marketing programs (B2B Marketing Trends 2012) and while still a new player, content curation is a... read more
14 Sources for Content Curation Inspiration
Hootsuite’s curation tool Increasingly, content marketers are employing content curation, the process of finding, organizing and sharing third-party content, as a part of their content marketing efforts. Earlier this year,... read more
Content Marketing Strategy Growing, While Others On Decline Says Survey
Last week at Curata, we released our findings from our second annual B2B Marketing Trends Report for 2012. After surveying over 450 marketing professionals, we discovered a few consistencies and... read more
7 Ways to Organize Your Content for Curation
Organizing your content is a powerful way to surface up older content to give it a greater shelf life and help your audience discover more relevant materials. Whether you are... read more
8 Ideas for Feeding Your Content Beast
If you are involved in content marketing, then you are familiar with the content beast. It’s always hungry for content — blog posts, podcasts, tweets, eBooks, press releases, videos; it... read more
Keep Your Content Beast Healthy With A Balanced Diet
It’s no secret that relevant, compelling content is the key to content marketing success. What’s less obvious, however, is how to generate and deliver fresh content. Anyone who is currently... read more
Sh*t Content Marketers Say
Like most social-media savvy people, the team at HiveFire could not help but take notice of the latest sensation sweeping the internet- the “Sh*t People Say” videos. Despite the trivial... read more
