Digital Skills & Talent Gap Study: Summary of Top Findings – Register Now ›
Popular Today on Business 2 Community: All Popular Articles

Profile: Pawan Deshpande

Pawan Deshpande is the founder and CEO of Curata. Pawan is responsible for the company's vision, management and product strategy, and leads the firm's advanced development initiatives. Pawan has held software engineering positions at Microsoft and Google and was awarded patents in social networking and natural language processing areas. Pawan earned his S.B. and M. Eng. in Computer Science from the Massachusetts Institute of Technology. Learn more about content curation and how Curata can work for you.

Follow Pawan Deshpande:

Social Sharing Buttons:  
Articles by Pawan Deshpande
The Comprehensive Guide to Content Marketing Analytics & Metrics

The Comprehensive Guide to Content Marketing Analytics & Metrics

Content Marketing

The single most perplexing question for anyone in content marketing is: How do I measure the effectiveness of my content marketing? More often than not, when asked this question, marketers... read more

Content Marketing Tools: The Ultimate List

Content Marketing Tools: The Ultimate List

Content Marketing

4

The Ultimate Content Marketing Tools List has been updated as of August 14, 2014 to include over thirty new tools and several new categories including localization, digital asset management, web... read more

8 Content Marketing Use Cases Mapped to the Vendor Landscape

8 Content Marketing Use Cases Mapped to the Vendor Landscape

Content Marketing

Even though 71 percent of organizations are increasing their spend on content marketing this year, few marketers will achieve content enlightenment due to a lack of strategy, content marketing technology... read more

Content Marketing Interview Questions

Content Marketing Interview Questions

Content Marketing

1

As expected with the growth of content marketing, and the investment in content marketing (71 percent of companies are increasing budgets according to one survey), more companies are opening up... read more

Content Marketing SEO: The Good, The Bad & The Ethics

Content Marketing SEO: The Good, The Bad & The Ethics

Content Marketing

1

As marketers struggle to keep up with constant demand for new content, curated content has become a popular way to fill that void without crafting all new content from scratch.... read more

Is Your Content Curation Ethical? A 10-Step Checklist

Is Your Content Curation Ethical? A 10-Step Checklist

Content Marketing

Curation itself is nothing new — museums have used art curators for centuries — but online content curation is still in its early stages. The early years of the internet... read more

4 Best Practices for Ethical Content Curation – Part 2 of Content Marketing Done Right

4 Best Practices for Ethical Content Curation – Part 2 of Content Marketing Done Right

Content Marketing

My last post introduced you to the fundamentals of fair use and ethical content curation. Now that you understand the fundamentals, we’re digging deeper into best practices of content curation... read more

What Marketers Need to Know About Ethical Curation, Part 1

What Marketers Need to Know About Ethical Curation, Part 1

Content Marketing

With the huge popularity of content marketing, many brands are turning to content curation to help them keep their blogs and social media feeds updated with a steady stream of... read more

5 Ways to Engage Readers Through Curated Content

5 Ways to Engage Readers Through Curated Content

Content Marketing

1

Creating fresh content is a vital part of any content marketing strategy, but you don’t always have to start from scratch. Curated content – content written by other people, which... read more

The 4 Steps to Content Marketing Enlightenment

The 4 Steps to Content Marketing Enlightenment

Content Marketing

In recent weeks following Content Marketing World, we have found that our “STOP Egocentric Content Marketing” message has been resonating with content marketers far and wide. The essence of the... read more

Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content Curation: 6 Strategies to Add Value With Your Own Commentary

Content Marketing

When curating content as part of your content marketing strategy, it’s crucial to add your own commentary — or annotation — to differentiate your content from that of other sources,... read more

6 Content Curation Templates for Content Annotation

6 Content Curation Templates for Content Annotation

Content Marketing

A fundamental part of content curation is adding annotation and commentary to third-party content that you choose to share. It’s easy for novice curators to simply focus on finding and... read more

How Curation Fits Into Your Marketing Mix Part 2: 8 Tips for Successful Content Curation

How Curation Fits Into Your Marketing Mix Part 2: 8 Tips for Successful Content Curation

Content Marketing

Pawan Deshpande, the author of this post, is the founder and CEO of Curata, and a contributor to the HootSource blog. This is part 2 of a two-part post. Read... read more

How Content Curation Fits Into Your Marketing Mix, Pt. 1

How Content Curation Fits Into Your Marketing Mix, Pt. 1

Content Marketing

Content marketing has become a red-hot buzzword for brands of all sizes. According to our B2B Marketing Trends survey, 87 percent of marketers use content marketing as a key part... read more

Content Marketing Tips: 10 Tips and Tricks for Creating Content

Content Marketing Tips: 10 Tips and Tricks for Creating Content

Content Marketing

By now, most brands understand the importance of content. In fact, HubSpot found that companies that blog get 97% more inbound links and 55% more web visitors than those that... read more