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Profile: Paul Pruneau

For over 17 years, as founder and president of Teamworks Communications, Inc., Paul Pruneau has helped early stage and established companies develop communications and brand strategy, engineer content to express customer value, and create online solutions to help businesses succeed. To learn more about Paul and Teamworks Communications, just visit his blog, follow him on Twitter,  or connect on LinkedIn.

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Articles by Paul Pruneau
Content Marketing Forever: Does That Work For You?

Content Marketing Forever: Does That Work For You?

Content Marketing

Thanks to the internet, prospects and customers today have become much more engaged and demanding. The result is that it’s now up to a brand to quench their expectations with... read more

Save All Those Unused Headlines For Content Distribution

Save All Those Unused Headlines For Content Distribution

Content Marketing

Are you digging your new role as a continual content creator? Have you now started to think and act like a publisher all of the time too? Is your head... read more

The One Time Event is Over. Why Content Creation Must be Your Habit.

The One Time Event is Over. Why Content Creation Must be Your Habit.

Content Marketing

Marketing is often viewed by business leaders as a tactical challenge that needs some concentrated attention and resources to address a campaign. And as soon as that campaign gets developed,... read more

What Data Tells You About the Need for Content Marketing

What Data Tells You About the Need for Content Marketing

Content Marketing

2

These days, more and more marketers are foregoing traditional marketing tactics—think postal direct mail, print advertising, and yellow pages—and they’re adjusting their budgets to focus on creating content for marketing.... read more

Marketing Professional Services Online: How to Get it Right.

Marketing Professional Services Online: How to Get it Right.

Content Marketing

1

I recently attended a presentation by Drew McLellan, author of 99.3 Random Acts of Marketing, the Drew’s Marketing Minute blog and agency principal of McLellan Marketing Group in Des Moines,... read more

7 Tips to Help People Find Your Value

7 Tips to Help People Find Your Value

Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: “If you’re looking for substantive conversation,... read more

5 Barriers to Implementing a Small Business Content Marketing Plan

5 Barriers to Implementing a Small Business Content Marketing Plan

Content Marketing

2

There can be no denying that a web site is the most essential component for marketing any business today. Yet, according to a report issued by the University of Maryland... read more

How To Satisfy Social Media’s Relentless Appetite

How To Satisfy Social Media’s Relentless Appetite

I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping... read more

10 Reasons Why Your Web Site Redo Will Fail

10 Reasons Why Your Web Site Redo Will Fail

Online Marketing

Looking at your circa 2000 web site and considering an extreme make over? Or at least a 21st century update? Take note: Today’s fast changing environment brings new requirements and... read more

Rent vs. Own: As Marketing Shifts, How to Reach More Qualified Prospects

Rent vs. Own: As Marketing Shifts, How to Reach More Qualified Prospects

Content Marketing

Having recently attended the Content Marketing Strategy Conference, I listened intently as a number of recognized speakers presented many points of view on the great shift that has taken place... read more

9 Ways to Get More People to See & Share Your Blog

9 Ways to Get More People to See & Share Your Blog

3

Congratulations on having a blog! As a platform for sharing your value, thinking and interests with the world, this online property is unmatched for putting any content, in any media,... read more

Squeeze More Value Out of Your Evergreen Content.

Squeeze More Value Out of Your Evergreen Content.

Content Marketing

Content Marketing has rapidly emerged as one of the most utilized marketing disciplines today. And it’s now become apparent that the content on your site or blog is now your... read more

They've Read Your Post, Now What?

They’ve Read Your Post, Now What?

Content Marketing

Ok, your blogging regularly, working hard to create great content for your readers, optimizing all of it for search and building a library of branded assets that increase in value... read more

Avoid These SEO Mistakes in Your Content Creation Efforts.

Avoid These SEO Mistakes in Your Content Creation Efforts.

Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes... read more

7 Tips to Stretch Your Content Creation Efforts

7 Tips to Stretch Your Content Creation Efforts

Content Marketing

2

If it’s not obvious by now, the rules of marketing have changed forever. Traditional marketing no longer works the way it used to because the consumer is now in complete... read more