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Profile: Paul Pruneau
Articles by Paul Pruneau
The One Time Event is Over. Why Content Creation Must be Your Habit.
Marketing is often viewed by business leaders as a tactical challenge that needs some concentrated attention and resources to address a campaign. And as soon as that campaign gets developed,... read more
What Data Tells You About the Need for Content Marketing
2These days, more and more marketers are foregoing traditional marketing tactics—think postal direct mail, print advertising, and yellow pages—and they’re adjusting their budgets to focus on creating content for marketing.... read more
Marketing Professional Services Online: How to Get it Right.
1I recently attended a presentation by Drew McLellan, author of 99.3 Random Acts of Marketing, the Drew’s Marketing Minute blog and agency principal of McLellan Marketing Group in Des Moines,... read more
7 Tips to Help People Find Your Value
Today, small talk and short conversation has shifted on the Internet to the social networks. And as Elisa Camahort Page, co-founder of BlogHer, says: “If you’re looking for substantive conversation,... read more
5 Barriers to Implementing a Small Business Content Marketing Plan
2There can be no denying that a web site is the most essential component for marketing any business today. Yet, according to a report issued by the University of Maryland... read more
How To Satisfy Social Media’s Relentless Appetite
I recently attended a seminar titled: Building Brands with Social Media in SF. While the content was prepared for marketers and agencies, two themes in the day’s agenda kept popping... read more
10 Reasons Why Your Web Site Redo Will Fail
Looking at your circa 2000 web site and considering an extreme make over? Or at least a 21st century update? Take note: Today’s fast changing environment brings new requirements and... read more
Rent vs. Own: As Marketing Shifts, How to Reach More Qualified Prospects
Having recently attended the Content Marketing Strategy Conference, I listened intently as a number of recognized speakers presented many points of view on the great shift that has taken place... read more
9 Ways to Get More People to See & Share Your Blog
3Congratulations on having a blog! As a platform for sharing your value, thinking and interests with the world, this online property is unmatched for putting any content, in any media,... read more
Squeeze More Value Out of Your Evergreen Content.
Content Marketing has rapidly emerged as one of the most utilized marketing disciplines today. And it’s now become apparent that the content on your site or blog is now your... read more
They’ve Read Your Post, Now What?
Ok, your blogging regularly, working hard to create great content for your readers, optimizing all of it for search and building a library of branded assets that increase in value... read more
Avoid These SEO Mistakes in Your Content Creation Efforts.
Whether you’re new to optimizing your web site for search or if your an experienced pro, everyone makes mistakes—especially when it come to SEO. The bad news is that mistakes... read more
7 Tips to Stretch Your Content Creation Efforts
2If it’s not obvious by now, the rules of marketing have changed forever. Traditional marketing no longer works the way it used to because the consumer is now in complete... read more
10 Point Checklist for Content Marketing
Content marketing is the new buzz that marketers and businesses are flocking to address the dramatic changes that have taken place in how to promote a product or service on... read more
How to Evaluate Creative Web Solutions
Unquestionably, there is nothing more valuable to a brand today than the online presence it presents to prospects and customers on the Internet. It is the most essential marketing component... read more
