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Profile: Paul Oestreicher
Articles by Paul Oestreicher
Angelina Jolie and the State of Health Care
A good chunk of humanity is talking about Angelina Jolie’s double mastectomy today. She penned a remarkable Op-Ed in The New York Times about her decision to have preventive surgery... read more
Morale is Not an Objective, It’s an Outcome
Why We Keep Talking About Yahoo! (and Not in a Good Way) The plus/minus of Yahoo!’s decision to reverse their work-at-home policy continues to dominate discussion about the company. It’s... read more
What Was Communicated by Yahoo!’s Work-At-Home Reversal
We have to expect information leaks. Some are intended as part of a communication plan; some are unintended and, thus, may need a communication plan. Yahoo! is experiencing the latter.... read more
Apologies – Beyond the Goldilocks Dilemma
The Use, Misuse and Disuse of Sorry The 19th century fairytale Goldilocks and the Three Bears provides us with an important communication checklist: Is something too much, too little or just right? In... read more
The Incremental Excuse
Aurora and the Rejection of Small Steps In the aftermath of the tragedy at the Aurora, CO movie theater, the pundits, politicians and lobbyists were at it again with all... read more
ExxonMobil Lifts the Veil on its CSR
I caught notice of ExxonMobil’s “Let’s Solve This” TV ad campaign a few months ago. Its message is to “invest in teachers and inspire our students.” Indeed, ExxonMobil has been... read more
On Leadership: Serious – Yes, Boring – No
I recently caught up with an article by Joel Stein on the Harvard Business Review website entitled, “Boringness: The Secret to Great Leadership.” His title for the article is wrong,... read more
Gaining Higher Ground by First Finding the Low
Treating the Cause, Not the Symptoms, of Pharmaceutical Industry Reputation When confronted with a problem or an issue, we look for the root cause, the scene of the crime, Patient... read more
Groups, Thinking and Groupthinking
We Need Time Alone and Time Together to Be Effective Several former students from my Strategic Communication class at NYU sent me an article from The New York Times recently. (I already... read more
A Game’s Afoot
Attempting to Bolster Pharma Reputation Facebook Style I saw an article in Medial Marketing & Media several weeks back entitled, “Boehringer’s Pharma-ville could salve industry’s bad reputation.” The article was... read more
How "Camelot Wisdom" Can Address Our Political and Budget Woes
Politicians Should Take Some Lessons from King Arthur’s Leadership and Communication Style The failure we see in the statehouses and in Congress starts with an inability to listen and understand.... read more
A Creative New Year’s Resolution
How many times have you heard it? “Tell me something I don’t know.” “Give me your best creative ideas.” “I want a concept that people will be talking about.” It... read more
