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Profile: Paul Mosenson

Paul is a seasoned marketing vet of 25 years. Experienced in b2b marketing as well as consumer marketing, Paul can step in and help problem solve within almost any industry. His vision is to help companies with thoughtful marketing strategy and tactics that cover the entire funnel of “leads to sales.”As Media Director at a full-service ad agency, Paul managed large media and marketing budgets. In addition to his comprehensive media experience, he is also adept at social media and offers his services for training, implementation, and measurement. Further, he is an expert on analytics and media measurement.For more than 20 years, Paul has been building strategic, comprehensive multi-media marketing campaigns that get results. He possesses a unique expertise in traditional, interactive, and social media. In the last few years, Paul has become a national thought leader on lead generation and content marketing. His vast and versatile marketing experience spans the fields of healthcare, financial services, business-to-business, economic development, technology, retail, state-funded programs, automotive, and tourism.He is a professional that believes in developing effective win-win business partnerships, and as such he always employs a consultative, team approach when working with clients and business partners. NuSpark Marketing is the firm Paul founded in early 2010. We give your marketing a “new spark” by implementing a new approach to lead management. Lead management is the process of putting together sound strategies that generate quality website visitors that convert into leads via engaging websites and landing pages, and then convert into sales via lead nurturing platforms called marketing automation. 

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Articles by Paul Mosenson
Generating Leads With Twitter Using Lead Generation Cards

Generating Leads With Twitter Using Lead Generation Cards

How to Use Twitter’s Lead Generation Cards to Actually Generate Leads On August 28, 2013, Twitter officially rolled out their new Lead Generation Card. This card is available to any company... read more

The Many Roles of an SEO Professional; What an SEO Tactician Does

The Many Roles of an SEO Professional; What an SEO Tactician Does

Online Marketing

What is a search engine optimization tactician I have a new SEO book published, and as a preview, I just wanted to shed some light on what an SEO professional... read more

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

Implementing Your Lead Nurturing Campaigns; Free Templates That Help You Plan

Email Marketing

Considering that around 80% of leads never turn into sales, you need a proper lead nurturing plan, including lead scoring, with the goal to transform those leads you do have... read more

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

24 Favorite Inbound Marketing & Digital Media Buying Tools That Don’t Include Google

Digital Marketing

Tools that Cover Search Marketing, SEO, Social Media, Conversion Rate, and Content As a digital marketing lead generation strategist and online media buyer, you just can’t have enough tools to... read more

7 Google Adwords Features for Paid Search You Should Be Using Now

7 Google Adwords Features for Paid Search You Should Be Using Now

Online Marketing

1

When you run as many substantial internet marketing and paid search programs as we do, you realize how many new features occur over time, whether it is within Google Adwords,... read more


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How To Develop a Keyword Strategy for Pay-Per-Click & Google Adwords

How To Develop a Keyword Strategy for Pay-Per-Click & Google Adwords

Online Marketing

Coming up with really good long-tail keywords for your SEO or pay-per-click campaigns can sometimes be daunting if you don’t understand how buyers use Google, what buying cycle they are... read more

What Are Your 2013 Internet Marketing/ Lead Generation Resolutions This Year?

What Are Your 2013 Internet Marketing/ Lead Generation Resolutions This Year?

Online Marketing

3

It’s that time of year; a time to reflect, assess, and think about what can be optimized for inbound marketing in 2013. Internet marketers are under more pressure than ever... read more

How SEO and Content Marketing Combine to Generate Quality Backlinks

How SEO and Content Marketing Combine to Generate Quality Backlinks

Online Marketing

SEO isn’t easy, and as Google’s Panda and Penguin updates continue to evolve, the SEO art form has changed. In the past it was more science; write generic or re-purposed articles, submit... read more

Targeting B2B Companies with Social Media and Online Banner Advertising

Targeting B2B Companies with Social Media and Online Banner Advertising

Marketing

With all of the emphasis on search marketing and social media with regard to b2b digital internet marketing strategies, I have been writing lately on online display advertising, covering such... read more

How to Measure the Success of Social Media Efforts; A Look at Metrics

How to Measure the Success of Social Media Efforts; A Look at Metrics

5

An Approach to Measuring Success with Social Media; What Metrics Mean the Most So I was speaking at a conference this week, when a marketer from a non-profit asked me... read more

Increase Conversions with Remarketing Lists via Google Analytics

Increase Conversions with Remarketing Lists via Google Analytics

Online Marketing

Increase Conversions with New Remarketing Options Retargeting or remarketing banner ad campaigns continue to be in my head as a lead generation and conversion tactic for internet marketing strategies.  I’ve... read more

Preparing a Social Media Analytics Dashboard; One Approach.

Preparing a Social Media Analytics Dashboard; One Approach.

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Are your social media efforts working?  That’s one of the most misunderstood questions in marketing today.  “Working” can mean a number of different things, depending if you’re a content marketer,... read more

Running a Content Experiment/Google Analytics on a WordPress Site

Running a Content Experiment/Google Analytics on a WordPress Site

Content Marketing

Proper conversion rate optimization requires testing of landing pages.  Google recently introduced Content Experiment on Google Analytics as a replacement for the old Google Website Optimizer that was part of... read more

Online Display, Social Media, and How Attribution Contributes to Conversion Analysis

Online Display, Social Media, and How Attribution Contributes to Conversion Analysis

Online Marketing

Marketers have for years been struggling to determine how online display campaigns contribute to sales, conversions, and branding. The industry has made great strides with research initiatives and attribution modeling... read more

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation

The Ultimate Conversion Rate Optimization How-To Guide to B2B Lead Generation

Marketing

“A-B-C. A-Always, B-Be, C-Closing. Always be closing, always be closing” That’s a famous quote from the old movie Glengarry Glen Ross, spoken by Alec Baldwin. “Advertising is fundamentally persuasion and persuasion... read more