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Profile: Paul Joe Watson

Paul Joe Watson holds an MA in Communication Studies and Mass Media and a bachelor’s degree in Advertising/Public Relations. He is the Marketing Coordinator for ESP/SurgeX in central North Carolina. In addition, he is a published novelist and has authored dozens of articles on life and business.

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Articles by Paul Joe Watson
The Beautiful Compensations of Corporate Philanthropy

The Beautiful Compensations of Corporate Philanthropy

Corporate philanthropy isn’t a new idea, but it is often understated. It can be easy to forget that practicing generosity as a company can be good for business. Doing so doesn’t... read more

Tag, Joking, and the Balanced Workplace

Tag, Joking, and the Balanced Workplace

Strategy

Joking, when appropriate, can be great for a workplace because it helps reduce stress. And less stress can mean more productivity. More on that in a moment. First, consider this: Joking... read more

Uniting Acronyms with New Media

Uniting Acronyms with New Media

Strategy

Even in the world of new media, acronyms play a role in business. Not to be confused with initials, acronyms can be a useful tool in communicating to audiences. So... read more

How Jargon Can Help Your Content Strategy

How Jargon Can Help Your Content Strategy

Content Marketing

Oftentimes, the term “jargon” doesn’t illicit positive emotions. The word implies that which is not understood; it is defined, in part, as “the vocabulary, peculiar to a particular trade, profession, or group.” The use of uncommon terminology varies between... read more

Lessons for Social Media 'Ninjas'

Lessons for Social Media ‘Ninjas’

1

The term “social media ninja” has been rather common as of late. It’s been in headlines of spammers advertising for “positions,” where you can, and I quote, “MAKE 2000$ IN... read more

Overcoming (Copy)Writer's Block

Overcoming (Copy)Writer’s Block

Content Marketing

Writer’s block is inevitable for anyone who writes copy for marketing purposes. And as SEO increasingly shifts its focus from keywords to quality written content, digital marketers will likely be... read more

The Trial of Google Plus

The Trial of Google Plus

2

Is it worth having Google Plus? Since the social network’s launch in 2011, companies have been asking this question. Google Plus has become a bit of an enigma, invoking responses... read more

4 Tips for Retaining Information

4 Tips for Retaining Information

Strategy

The field of marketing requires continuous study. Take digital marketing, for example: there are new search tactics, mobile devices, and a seemingly endless amount of social media sites. So what... read more

Weight Loss, Twitter and You

Weight Loss, Twitter and You

People seem to like Twitter. We at Mixed Digital sure do. And while reasons for going to the site vary, “losing weight” doesn’t exactly appear to be at the top... read more

Create a Snazzy-Looking Content Strategy

Create a Snazzy-Looking Content Strategy

Content Marketing

Interesting how the look of tuxedos changes over time. The same is true when it comes to the look of different marketing methods. Take SEO and content strategy, for example.... read more

Good News for Facebook Exchange

Good News for Facebook Exchange

Facebook Exchange (FBX) allows marketers to reach more users of the social network through real-time bidding, cookie-based ads, and search retargeting. What this means for marketers is that they can... read more

5 Lessons Learned from an Oversharing Teen

5 Lessons Learned from an Oversharing Teen

An Oregon teen provided a good example of the term “overshare” when, on New Year’s Day, he posted on Facebook about his early morning festivities—which apparently included driving drunk and... read more

What Babies Named Facebook and Hashtag Say About Social Media

What Babies Named Facebook and Hashtag Say About Social Media

February 2011: Facebook is born. Not the site, but the baby girl, named in honor of the role the social network played in Egypt’s recent revolution. December 1, 2012: Hashtag... read more

Real-life Pinterest Board Connects the Digital to the Physical

Real-life Pinterest Board Connects the Digital to the Physical

A California mall recently added what may be the first real-life Pinterest board, and it’s a clear example of how the digital world can be connected to the physical world,... read more

Cyber Monday 2012 Shatters Online Spending Record In US

Cyber Monday 2012 Shatters Online Spending Record In US

Trends & News

  When was the last time you gave a coworker a high five? If your company engages in e-commerce, you likely have reason to be high fiving the whole office... read more