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Profile: Paul Joe Watson
Articles by Paul Joe Watson
How Jargon Can Help Your Content Strategy
Oftentimes, the term “jargon” doesn’t illicit positive emotions. The word implies that which is not understood; it is defined, in part, as “the vocabulary, peculiar to a particular trade, profession, or group.” The use of uncommon terminology varies between... read more
Lessons for Social Media ‘Ninjas’
1The term “social media ninja” has been rather common as of late. It’s been in headlines of spammers advertising for “positions,” where you can, and I quote, “MAKE 2000$ IN... read more
Overcoming (Copy)Writer’s Block
Writer’s block is inevitable for anyone who writes copy for marketing purposes. And as SEO increasingly shifts its focus from keywords to quality written content, digital marketers will likely be... read more
The Trial of Google Plus
2Is it worth having Google Plus? Since the social network’s launch in 2011, companies have been asking this question. Google Plus has become a bit of an enigma, invoking responses... read more
4 Tips for Retaining Information
The field of marketing requires continuous study. Take digital marketing, for example: there are new search tactics, mobile devices, and a seemingly endless amount of social media sites. So what... read more
Weight Loss, Twitter and You
People seem to like Twitter. We at Mixed Digital sure do. And while reasons for going to the site vary, “losing weight” doesn’t exactly appear to be at the top... read more
Create a Snazzy-Looking Content Strategy
Interesting how the look of tuxedos changes over time. The same is true when it comes to the look of different marketing methods. Take SEO and content strategy, for example.... read more
Good News for Facebook Exchange
Facebook Exchange (FBX) allows marketers to reach more users of the social network through real-time bidding, cookie-based ads, and search retargeting. What this means for marketers is that they can... read more
5 Lessons Learned from an Oversharing Teen
An Oregon teen provided a good example of the term “overshare” when, on New Year’s Day, he posted on Facebook about his early morning festivities—which apparently included driving drunk and... read more
What Babies Named Facebook and Hashtag Say About Social Media
February 2011: Facebook is born. Not the site, but the baby girl, named in honor of the role the social network played in Egypt’s recent revolution. December 1, 2012: Hashtag... read more
Real-life Pinterest Board Connects the Digital to the Physical
A California mall recently added what may be the first real-life Pinterest board, and it’s a clear example of how the digital world can be connected to the physical world,... read more
Cyber Monday 2012 Shatters Online Spending Record In US
When was the last time you gave a coworker a high five? If your company engages in e-commerce, you likely have reason to be high fiving the whole office... read more
Simple Business Principles: Courtesy of the Red Cross
If you go to the iTunes store homepage, you’ll see a box from the Red Cross encouraging you to give in support of Hurricane Sandy victims. With the click of... read more
How Tweets from the Pope may Help Twitter
On Thursday, the Vatican announced that Pope Benedict XVI would soon be tweeting from his own personal account, perhaps before the year’s end. But does this news mean anything to... read more
What Consumers’ Political Views Mean to Marketers
Some might consider whom they voted for to be a personal matter, not something to be displayed for their friends and family to see. Yet a substantial part of the... read more
