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Profile: Patrick Murphy
Articles by Patrick Murphy
10 Questions For Every Piece Of Online Content
1Creating effective online content takes patience, practice and planning. Eoin explores the planning phase and looks at the big questions that go into making content ‘King’. With every passing day,... read more
Brand Damage: Top 5 Twitter Fails
2This week’s post for “Inbound Intern” is timely for anyone that is getting ready to graduate and job search. We will discuss the importance of personal branding and an online... read more
The Importance of Corporate Branding for Businesses
There are certain big name businesses that have become household names over the years, from Sir Richard Branson’s Virgin group through to sportswear giant Nike. One of the key reasons... read more
St. Patrick’s Day: The Ultimate Brand Awareness Campaign?
What is St. Patrick’s Day all about? “Well,” you say, “it celebrates the patron saint of Ireland, who rid the island of snakes and introduced Catholicism to the people.” Ok,... read more
5 Ways to Establish Trust and Build B2B Client Relationships
There are some people who are absolute whizzes when it comes to running businesses or securing work, but when it comes to interaction with clients, they suddenly fall to pieces.... read more
B2B Selling is No Longer Just About Sales
There was a time when selling any product or service was all about the hard sell, and companies would invest huge amounts of money and time in putting together an... read more
The 5 Main Targets For Your B2B Marketing Content
There are two questions businesses always ask about their content. When you advise a company to build up their content output, and tell them to target their ideal clients, the... read more
Making Effective B2B Sales In 5 Easy Steps
As any B2B sales person will know, securing that all important sale isn’t always the walk in the park that we would like it to be. For those involved in... read more
What is Your Social Media Voice?
We all act differently depending on where we are. When we’re with our friends we can act like ourselves; we act goofy and can be open with our opinions. In... read more
The Importance of Building Trust In B2B Sales
Whether or not you work closely in the field of B2B sales, you have probably come across many people who are highly distrustful of sales professionals. Have you ever wondered... read more
Building a Rapport With Potential Customers
Most businesses and individuals these days have neither the time nor the money to let a salesperson try and talk them into buying something. In the current financial climate, a... read more
Can HubSpot Turn Content Marketing Into The New Advertising?
Content marketing is fast becoming a rival to traditional advertising, and businesses have to adapt to keep up. This can be seen in in B2B marketing trends as greater emphasis... read more
Tips to Help Make Your Business a Success
In the current economic and financial climate, it has become increasingly important for businesses to find the right recipe for success. Of course, this isn’t always a simple task but... read more
10 Easy Steps For Turning Winning Content into B2B Sales
When you’re selling your business to other businesses online, your main weapon is content. You can create blogs, whitepapers, tweets, videos or any other content to attract prospects to your... read more
3 Online Social Media Evaluation Tools to Measure Your Impact Online
2To make your social media marketing work for you, you need to regularly assess how effective your use of it really is. Social Media Evaluation looks at how effective a... read more
