Holiday Toys for Children's Hospital A.I. DuPont: The Spirit of Giving – Learn More ›
Popular Today on Business 2 Community: All Popular Articles

Profile: Patrick Murphy

Patrick Murphy is a valued contributor to Business 2 Community, but has not yet filled out a public profile.

Follow Patrick Murphy:

Social Sharing Buttons:  
Articles by Patrick Murphy
How Marketing Can Stop Your Clients From Picking Your Competition

How Marketing Can Stop Your Clients From Picking Your Competition

Marketing

Choice benefits consumers, but it makes work harder for businesses. Choice in everything – from healthcare to restaurants to rental agencies – creates a competitive situation. The battle that used... read more

Making the Most of Email Marketing?

Making the Most of Email Marketing?

Email Marketing

The arrival digital marketing technologies drastically changed the sales environment. In the past, salespeople made phone calls, and then met with clients and prospects in person. E-mail changed this process... read more

Selling and Marketing Your Service!

Selling and Marketing Your Service!

Marketing

Services are invisible. For the most part, you cannot see, hear, taste, or touch them before you buy. The service industry, however, is hardly invisible it is real and all... read more

How to Grow Your Brand and Company With Marketing

How to Grow Your Brand and Company With Marketing

Marketing

Many corporate marketers do not understand how buyers buy and how marketing works; this information gap makes for inefficient and costly marketing. Research shows definite patterns in how consumers make... read more

Thinking of Running a Sales and Marketing Promotion?

Thinking of Running a Sales and Marketing Promotion?

Marketing

Sales promotions are ubiquitous, all-inclusive and ever present. Your customers cannot escape them. Nor would they want to. Who can resist happy hour snacks, a two-for-one offer or a free... read more

Why Lead Generation Comes After Marketing

Why Lead Generation Comes After Marketing

Marketing

Working the phones or slogging through cold-call prospecting are no longer the best ways to make a sale. Traveling salesmen’s techniques simply won’t work for the complex sale in today’s... read more

Can You Use White Papers as Marketing Tools

Can You Use White Papers as Marketing Tools

Marketing

White papers can help generate leads in online marketing programs. One vendor reports that its white papers helped increase sales conversions from 1% to 3%. Free white papers can explain... read more

Why Use Digital Marketing?

Why Use Digital Marketing?

Digital Marketing

Advertising once supplied the information people need to make intelligent purchase decisions. Today, people go to Google and other online search engines to find background data on the items they... read more

Why Marketing Should Matter

Why Marketing Should Matter

Marketing

Lets be honest, Marketing gets no respect. It’s marketing’s own fault. Marketers have traditionally neglected to make their activities in any way understandable or valuable to the bean counters in... read more

Why Web Writing Is Not Traditional Writing Nor Traditional Marketing

Why Web Writing Is Not Traditional Writing Nor Traditional Marketing

Online Marketing

The web can be a difficult environment and many professional writers do not understand how to write for it. Three primary rules of writing for the Internet align with the... read more

The Foundations of Digital and Online Marketing

The Foundations of Digital and Online Marketing

Digital Marketing

Online marketing, advertising and sales are growing so quickly they’re threatening the established media, making it reassess its approaches and fight for its life. “Digital engagement” offers new possibilities, but... read more

Marketing Your Company and the Intangible

Marketing Your Company and the Intangible

Marketing

If you are a professional service provider like SiliconCloud, you need marketing as much as the manufacturer of tangible goods needs it. Those who sell professional services face many of... read more

Are You Making the Most of Your Marketing and Leads?

Are You Making the Most of Your Marketing and Leads?

Marketing

The goal of any company’s marketing team is to generate sales leads and, thereby, to increase sales. Monitoring sales inquiries and leads is the best way to find out whether... read more

Is Your Marketing Capturing Your Customers’ Dreams?

Is Your Marketing Capturing Your Customers’ Dreams?

Marketing

To please the new breed of customer, you must trigger their emotional impulses, which override their rational thinking. Companies must sell products and services that appeal to the dreams of... read more

The Role of Marketing

The Role of Marketing

Marketing

Marketing is one of the more general terms used in business. It confuses people in other departments who want to know what marketers do. Sometimes it seems too general, but... read more