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Articles by Patrick Murphy
Marketing Your Company and the Intangible

Marketing Your Company and the Intangible

Marketing

If you are a professional service provider like SiliconCloud, you need marketing as much as the manufacturer of tangible goods needs it. Those who sell professional services face many of... read more

Are You Making the Most of Your Marketing and Leads?

Are You Making the Most of Your Marketing and Leads?

Marketing

The goal of any company’s marketing team is to generate sales leads and, thereby, to increase sales. Monitoring sales inquiries and leads is the best way to find out whether... read more

Is Your Marketing Capturing Your Customers’ Dreams?

Is Your Marketing Capturing Your Customers’ Dreams?

Marketing

To please the new breed of customer, you must trigger their emotional impulses, which override their rational thinking. Companies must sell products and services that appeal to the dreams of... read more

The Role of Marketing

The Role of Marketing

Marketing

Marketing is one of the more general terms used in business. It confuses people in other departments who want to know what marketers do. Sometimes it seems too general, but... read more

Double Your Business Through Marketing

Double Your Business Through Marketing

Marketing

To double your sales and profits, you need to envision your firm’s success. Emulate athletes who use visualization and intense focus to attain their goals. To see a strong future... read more


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Can Social Media Work for B2B Marketing

Can Social Media Work for B2B Marketing

B2B Marketing

3

Social media can turn you into a business-to-business (B2B) marketing superstar by cutting your costs, increasing your leads and helping you earn a measurable return on your marketing investment (ROI).... read more

How to Win at Marketing Today

How to Win at Marketing Today

Marketing

Everyone in your company should be part of the marketing effort to attract and keep good customers. Often advertising is ineffective and the power of selling is overrated, because marketers... read more

How to Improve Your Current Advertising Strategy

How to Improve Your Current Advertising Strategy

Strategy

Advertising is a complex process; the idea is to build a creative that connects with potential buyers. It must be creative while staying grounded in the real world. It is... read more

Make the Most of Your Blog for Marketing

Make the Most of Your Blog for Marketing

Marketers value information and communication about their companies, customers and competitors. Blogging enables your personnel to “overhear” conversations about your industry and your firm. The community of blogs (known as... read more

Are You Marketing the Hole but Not Selling the Drill

Are You Marketing the Hole but Not Selling the Drill

Marketing

You know what being a frustrated customer feels like. You can probably list all the things the company should have done when it was serving you. But are you sure... read more

Building Relationships with Email Marketing

Building Relationships with Email Marketing

Email Marketing

Most people want businesses to treat them as individuals, but mass marketing has eliminated many customized approaches. That’s unfortunate, since relationship marketing opens the door to stronger ties with customers,... read more

How to Write Online Content for SEO, Google and Marketing

How to Write Online Content for SEO, Google and Marketing

Content Marketing

The web can be a difficult environment and many professional writers do not understand how to write for it. Three primary rules of writing for the Internet align with the... read more

What About Mobile Landing Pages

What About Mobile Landing Pages

Online Marketing

Specifically tailored mobile landing pages are one of the real advantages of adopting a dedicated mobile website and this is largely due to the ability that you have to control... read more

Learn From Managing a Marketing Company

Learn From Managing a Marketing Company

Marketing

Two characteristics make marketing firms different from other companies. First, most of their work demands a very high level of customization. Second, we engage in a significant amount of personal... read more

Do You Link Building For Your Mobile Website?

Do You Link Building For Your Mobile Website?

Online Marketing

Over the past couple of years, since the Google Penguin updates started, link building has had a bit of a bad press and fewer businesses are throwing their resources at... read more