Popular Today on Business 2 Community: All Popular Articles
Profile: Patrick Himes
Articles by Patrick Himes
Jay-Z and Samsung Partner Up for Exposure
Figuring out new and creative ways to get brand exposure can be difficult at times. Every brand runs into problems at some point in its marketing development where ideas seem... read more
Sony Capitalizes on Microsoft’s Xbox One Marketing Fail
4Console gaming used to be for the nerds (much love to my people) and the geeks. Fortunately for everyone, the gamer identity has become mainstream. Microsoft’s Xbox 360, Sony’s Playstation... read more
Sebastien De La Cruz’s Performance Shows Good and Bad of Social Media
Fans spend entire games commenting, tweeting, and communicating about what goes on during sporting events. Social media is great for sports (and advertisers) because it’s easy to connect with vast... read more
Facebook (Finally) Adds Hashtags
The moment everyone (okay, not everyone, but a lot of people) have been waiting for has finally come. Facebook has added a feature that has been predicted for months. Yesterday... read more
Apple Unveils iOS 7 and Challenges Its Competitors
Amidst quite a bit of fanfare and press coverage, the day has come when Apple finally releases something big. After being relatively silent and watching its stock drop lower and... read more
Google Closing In On Purchase Deal For Waze
The big tech and social companies are well known for making purchases to bolster their services. In recent months, Yahoo has been buying up start-ups and talent from a variety... read more
Twitter Signs New Ad Deal with WPP and Updates TweetDeck
Twitter has been quietly working behind the scenes to continue improving its service. They haven’t been in the news with any big stories lately. Recently the riots and protests in... read more
Heineken and Pepsi Up the Ante in Advertising Creativity
With consumers increasingly adopting social media, smartphones, and the belief that content should be on demand, some of the biggest brands are starting to get very creative with how they... read more
Vine Is Now Mainstream: App Arrives For Android
When Twitter released Vine a few months ago for the iPhone, myself and many others were initially impressed. But it was hard to tell whether Vine would catch on or... read more
Samsung Challenges Customers and Delivers Reward, then Creates Ad
Building a brand can be difficult. Sometimes companies get lucky and create something that aids their branding efforts immensely. Most of the time, however, branding is executed by a talented... read more
Facebook Falling Out of Favor with Teens
Facebook began as an exclusive social network before people really knew what social networks could become. Since then it has grown into a social media behemoth. Since going public a... read more
Rumor Mill Was Right: Yahoo to Buy Tumblr for $1.1 Billion in Cash
1Acquisitions by big tech companies is always an enjoyable subject to read and talk about. I still remember all of the talk about Facebook’s purchase of Instagram back in April... read more
Google Shows Off Major Changes This Week
Google has kept relatively quiet lately in regards to changes being made to its most popular apps and products. That silence was completely broken during Google’s I/O 2013 conference. This... read more
Police Break Up Brand Warriors for Star Wars and the Doctor
One of the great things about the entertainment industry is how easy it is for its customers to become die-hard brand enthusiasts. There are groups formed in the real world... read more
Businesses Are Ignoring Google+, But Is That Wise?
Trying to build a competitor to Facebook is no easy task. Google took the challenge on a few years ago with Google+ and a lot has changed since. Google+ has... read more
