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Profile: Patrick Himes

Patrick is a staff writer for Content Equals Money and currently lives in York, Pennsylvania. Upon graduation from Penn State in 2008 he spent two years overseas in Kyrgyzstan with the U.S. Peace Corps. While writing is currently his chosen way to put food on the table, he loves fitness and exercise, which he believes makes up for his avid computer gaming habit.

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Articles by Patrick Himes
Microsoft Adds Products To ‘Scroogled’ Campaign Attacking Google

Microsoft Adds Products To ‘Scroogled’ Campaign Attacking Google

Marketing

The tech world is full of some intense rivalries. The rivalry between Google and Microsoft has been ongoing for many years, and there doesn’t seem to be an end in... read more

Twitter Now Provides Option for Multiple Timelines

Twitter Now Provides Option for Multiple Timelines

Twitter, now a freshly public company, enjoyed a great deal of press recently about its IPO. Overall, the IPO was a success and it appears that going public isn’t going... read more

How to Piss Off Consumers: Kmart and Thanksgiving

How to Piss Off Consumers: Kmart and Thanksgiving

Trends & News

2

There’s a natural human tendency to focus on what seems immediately important. It’s easy for businesses in retail, and the online world in general, to get disconnected at times with... read more

Newsflash: YouTube Is Almost A Mobile-First Website

Newsflash: YouTube Is Almost A Mobile-First Website

It seems that every week or so there is another article making its rounds on the web about the importance of mobile for advertisers and businesses. Those stories aren’t going... read more

Twitter and Foursquare Make Changes Businesses Will Appreciate

Twitter and Foursquare Make Changes Businesses Will Appreciate

Both Twitter and Foursquare are powerful tools when it comes to marketing your business, large or small, brick-and-mortar or online. Yesterday, both companies made some great changes to their advertising... read more

Facebook Simplifies Ad Buying

Facebook Simplifies Ad Buying

Agencies and businesses advertising on Facebook have complained in the past about an overly-complicated interface for purchasing ads and ad campaigns on the site. As Facebook continues to improve its... read more

Facebook’s Latest Focus: Better Mobile News Feed Ads

Facebook’s Latest Focus: Better Mobile News Feed Ads

On Monday of this week, I posted on the CEM blog about one of the latest ad spending reports to be released. The focus of the post was the importance... read more

Global Ad Spending Continues to Rise, Mobile Ads Play a Big Role

Global Ad Spending Continues to Rise, Mobile Ads Play a Big Role

Digital Marketing

One can read a great deal about the rise of mobile advertising here at the CEM blog or on many other blogs and news sites. The enthusiasm for mobile advertising... read more

PayPal to Provide Financing for Small Businesses

PayPal to Provide Financing for Small Businesses

Tech & Gadgets

Small businesses often struggle with problems of capital when they need it most. Small business owners might need a not-so-large amount of funding to go through with an upgrade or... read more

Starbucks CEO Howard Schultz Says No to Guns in Starbucks

Starbucks CEO Howard Schultz Says No to Guns in Starbucks

Trends & News

Whether you run a small business or a multinational business, getting involved in political issues can create difficulties. There are times when it can benefit your business, but when the... read more

Twitter Will Go Public: Files S-1 for an IPO in the Near Future

Twitter Will Go Public: Files S-1 for an IPO in the Near Future

Reporters and analysts have been saying for some time now that the changes and acquisitions Twitter has made in the last year or so were leading up to an inevitable... read more

Best Buy Divorce Woes: CEO Sells off 450,000 Shares for Personal Reasons

Best Buy Divorce Woes: CEO Sells off 450,000 Shares for Personal Reasons

Trends & News

We all know that Best Buy is one of the country’s largest electronics retailers. Last year, the company was faced with poor stock performance and plenty of negative signs that... read more

Denny’s, Nokia, and Samsung Take Advantage of Apple’s iPhone Announcement

Denny’s, Nokia, and Samsung Take Advantage of Apple’s iPhone Announcement

Marketing

All is fair in love and war. That saying could apply in many cases when it comes to marketing. You’ve likely heard the news from yesterday by now that Apple... read more

Twitter’s $350 Million Acquisition in Mobile (Plus a Great Coca-Cola Ad!)

Twitter’s $350 Million Acquisition in Mobile (Plus a Great Coca-Cola Ad!)

In another sign of the growth and importance of mobile in online advertising, Twitter has spent a rumored $350 million to acquire startup MoPub, an exchange for mobile advertising. This... read more

New Problems for Facebook’s Privacy and Ever-Delayed Video Ads

New Problems for Facebook’s Privacy and Ever-Delayed Video Ads

Back in August, Morgan Stanley released a report that showed video ads could make billions for Facebook. Even before then there was a lot of buzz about video ads coming... read more