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Profile: Pat Owings

Pat Owings is Partner and CCO at Inbound Marketing Agents, an innovative Hubspot gold partner agency based in Nashville, TN.

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Articles by Pat Owings
Empowering Versus Victimizing Your Employees

Empowering Versus Victimizing Your Employees

Human Resources

What Are Your Motivation Tactics? There have been hundreds of books and articles written on how to motivate one’s employees. All manner of theories and ideas have been introduced, from... read more

Neuromarketing –You (Don’t) Know (Why) You Want It

Neuromarketing –You (Don’t) Know (Why) You Want It

Marketing

Is Neuromarketing Something to Fear? There’s a lot of buzz about the relatively new field of study known as “neuromarketing” which uses brain imaging and body response testing (biometrics) to... read more

Employee Satisfaction – What is the Secret?

Employee Satisfaction – What is the Secret?

Human Resources

 Are Your Employees Satisfied? Employee satisfaction is an important part of every business, but many companies struggle with implementing plans to actually accomplish it.  Books have been written and research... read more

What is Canada’s New Anti-Spam Law and How Does It Affect You?

What is Canada’s New Anti-Spam Law and How Does It Affect You?

Email Marketing

Canada’s Anti-Spam Law: Far-Reaching Implications As the information age wears on, it’s no surprise that many governments have had to take serious measures to keep the public safe from manipulative,... read more

How Lead Scoring Will Revolutionize Your Business Marketing

How Lead Scoring Will Revolutionize Your Business Marketing

B2B Marketing

Part 1 – Are You Keeping Score? Keeping score is as old as time.  Let’s face it, money is really about keeping score. As human beings we have a genetic... read more

The Technology of Vital Homepage Elements: Understanding Code

The Technology of Vital Homepage Elements: Understanding Code

Online Marketing

Part 3 – 4 Disadvantages of Using a Website Template This is the third blog in our series on the elements that make up an outstanding, effective and engaging homepage... read more

5 Ways to Sign Off Your Emails with a Bang

5 Ways to Sign Off Your Emails with a Bang

Email Marketing

We’ve proven time and again that email marketing isn’t dead. If you’re not getting the results you hoped for with your email campaigns, you might want to consider the anatomy... read more

5 Ways to Get Your Staff to Create Content

5 Ways to Get Your Staff to Create Content

Content Marketing

1

Motivate Your Staff with These Tips Even with a dedicated team of writers, creating enough content for your company website and blog can be a daunting task. Even more daunting... read more

5 Ways to Hack Company Growth with Mobile Apps

5 Ways to Hack Company Growth with Mobile Apps

Mobile & Apps

How to Get a Slice of the M-Commerce Pie Mobile apps have changed the way we do pretty much everything, from making dinner reservations to killing free time. For a... read more

Is Marketing Art or Science?

Is Marketing Art or Science?

Marketing

Fight to the Death or Beautiful Friendship? You’ve probably heard someone say at least once, “Marketing is an art!” If you haven’t heard that, you definitely heard, “Marketing is a... read more

6 Principles of Viral Marketing

6 Principles of Viral Marketing

Marketing

Using Social Media to Enhance Outreach With the emergence of social media and other networking sites, marketing has taken a wide turn away from the days of print and television.... read more

The 4 Stages of Entrepreneur Development

The 4 Stages of Entrepreneur Development

Leadership

Entrepreneurship Uncovered For many entrepreneurs, the impetus for their motivation  to innovate and create was a single idea, built from any number of influences. Maybe it was their passion for... read more

The 5 Dumbest Print Marketing Materials

The 5 Dumbest Print Marketing Materials

Marketing

Use These Print Marketing Materials At Your Own Risk In the world of marketing, finding effective and original ways to reach our audiences is paramount to any kind of success.... read more

4 Things Blog Editors Often Overlook

4 Things Blog Editors Often Overlook

And One Thing That Should Never Be Ignored Your business blog is finally up and running, driving traffic to your site, bringing attention to your services. Everything appears to be... read more

5 Surefire Ways to Annoy Your Boss

5 Surefire Ways to Annoy Your Boss

Human Resources

Are You Getting On Your Boss’s Nerves? As we come and go from jobs throughout our lives, it’s inevitable that we work under a boss or two that we simply... read more