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Profile: Parker Trewin
Articles by Parker Trewin
Selling in the Connected Workplace
While at SXSW last month, Altimeter Group’s Chris Silva and I sat down to talk about his latest research on the connected workplace. His research, due out later this month,... read more
The Connected Workplace and How to Embrace It
With new technologies becoming our most cherished pocket companions, Altimeter’s Chris Silva posits that the future of work is already here. The question is how are we and the companies... read more
Getting to Future Work: Untapping Your Organization’s Wealth
In my second sit-down with Altimeter’s Chris Silva we explore drivers behind a more connected workplace and what that means to companies who want to unlock the wealth of information... read more
Top Social Trends to Look for in 2013
As we round out the first week of 2013, and slowly return from the holidays to resume work, I want to ask you an important question: are you ready to... read more
4 Social Media Sales Tips
Social media is not only changing the marketing department, it’s also altering the sales game. Today’s customers today are better informed. As a result today’s sales reps need to have... read more
Most Managers Are Terrible at Accountability
When we think of all the characteristics of excellent leaders – taking charge, setting strategy, empowering people, driving execution – what is the one single behavior would you guess is... read more
The Productivity Secrets from the Unstoppable Author Michael Scott
I recently met Michael Scott, the New York Times best-selling author of the Enchantress, the sixth and final book in The Secrets of the Immortal Nicholas Flammel series. As the... read more
Say Hello to Agile Marketing
The last four to five years has turned the business world on its head. There have been so many disruptions that business are finding it difficult to cope. One place... read more
