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Profile: Olivia Roat

Olivia Roat is an inbound marketer in Buffalo, N.Y. Olivia is part of the marketing department at Mainstreethost, a digital marketing and business development company specializing in SEO, paid search, social media and content marketing, and web development.

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Articles by Olivia Roat
What Have You Done For Me Lately? Thoughts on the Brand-Customer Relationship

What Have You Done For Me Lately? Thoughts on the Brand-Customer Relationship

Customer Experience

Last week I had the amazing privilege of attending Inbound 2013 in Bahstahn…err, Boston. One thing was apparent to me the entire time that I spent at the conference. People... read more

7 Of Your Facebook Ad Questions Answered

7 Of Your Facebook Ad Questions Answered

People will forever debate how ads fit into the fundamental nature of Facebook, a site people join so they can keep in touch with friends, post and look at pictures,... read more

How To Stop Three Blogging Mistakes Dead In Their Tracks

How To Stop Three Blogging Mistakes Dead In Their Tracks

If you’ve been in the inbound marketing world for a while, you know that people have a tendency to glorify thought leaders in the industry. These individuals know a lot,... read more

A Newbie Guide To Using Google Analytics To Track Social Media Marketing

A Newbie Guide To Using Google Analytics To Track Social Media Marketing

Digital Marketing

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In my last post, I talked about how you can use built-in analytics in Twitter, Facebook, and Pinterest to tailor the content you create for and promote on those sites.... read more

The Goofproof Guide To The Seven Most Confusing Punctuation Marks

The Goofproof Guide To The Seven Most Confusing Punctuation Marks

When people give tips on content creation, they invariably include something like, “edit for grammar” or “pay attention to the rules of grammar.” That’s excellent advice, but I often think... read more

How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics

How to Meaningfully Use Twitter Analytics, the New Facebook Insights, and Pinterest Analytics

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I’ve been doing some social media work for clients lately, and I came across the Facebook page of a client’s competitor. I looked at several of the Facebook posts on... read more

Three How-tos on Instagram Marketing

Three How-tos on Instagram Marketing

Digital Marketing

Lately everyone’s loving on visual content—and for a good reason: 90% of information transmitted to the brain is visual, and visuals are processed in the brain 60,000x faster than text.... read more

5 Brands That Are Doing Great Things on Instagram

5 Brands That Are Doing Great Things on Instagram

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When I first joined Instagram, I was pretty skeptical. I thought Instagram was just an app that allowed people to parade as faux photographers and take pictures of food or,... read more

10 Tips For Killing Wordy Writing

10 Tips For Killing Wordy Writing

4

Doesn’t wordy writing drive you crazy? It’s easy to spot a wordy sentence or paragraph when you’re the reader, but sometimes it’s hard to be succinct when you’re the writer.... read more

Insanely Easy-to-Understand Answers to 8 Google+ Questions

Insanely Easy-to-Understand Answers to 8 Google+ Questions

When I joined Google+ and started trying to get the hang of the whole thing, I had a lot of questions. Some of these ranged from the really basic to... read more

4 of Your Grammar Questions Answered

4 of Your Grammar Questions Answered

Content Marketing

Have you ever during the editing process come across a tricky grammar situation? While searching for an answer, you discover that different sources say different things. You’re not sure which... read more

A Crash Course in Google+ Ripples

A Crash Course in Google+ Ripples

I’m going to begin Part III of this Google+ series by diving right into the good stuff. If you’ve just started out on your Google+ journey but aren’t really feeling... read more

A One-Stop Guide to Google+ Communities

A One-Stop Guide to Google+ Communities

4

Last week I kicked off a series on Google+ with a wicked in-depth guide to Google+ Profiles. For the second part of the series, I’m going to talk about Google+... read more

A ‘Parks and Rec’ Guide to 14 Confusing Words

A ‘Parks and Rec’ Guide to 14 Confusing Words

Content Marketing

“There are only three ways to motivate people: money, fear, and hunger.” – Ron Swanson Isn’t it a buzzkill when you publish an awesome blog post only to have someone... read more

A Wicked In-Depth Guide to Google+ Profiles

A Wicked In-Depth Guide to Google+ Profiles

I’m kind of ashamed to admit that for a long time, I never really thought much of Google+. I had my hands full figuring out the tips and tricks of... read more