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Profile: Olga Slavkina
Articles by Olga Slavkina
Brand Mascots: Shiny Happy Creatures
2Every day we are exposed to massive amounts of information, a big part of which has a purely commercial character. Catalogs and sales coupons arriving in our mail box, e-newsletters... read more
MTV: Brand Engagement for Generation Y
Today, it’s my pleasure to feature an interview with Mattias Behrer, Senior VP and General Manager for MTV North Europe and MTV International Property Marketing. MTV is a widely-known music... read more
Is Your Web Site Sticky Enough?
1I don’t know about you, but as far as my way of learning goes, the quickest way for me to acquire any new skill (from learning geeky social media tricks... read more
Funky City Brands: Berlin
I’ve just read a good article about Berlin by Martin Bryant on The Next Web. To be more precise, the article is about the beautiful apps that are made by Berlin-based... read more
Social Media With A Human Touch
Have you recently become a Facebook fan of a company? Or started following a brand on Twitter? If yes, chances are, you have no idea who’s tweeting on behalf of... read more
5 Reasons Why Branding Works For B2B
Does branding work only for consumer goods? Does my services firm risk to be perceived as too funky if I start branding it? What are the advantages of branding a... read more
How Funky Brands Can Be Profitable
In one of my previous entries, called Funky Brands Defined, I published a list of attributes shared by most Funky Brands™. An important one is the fact that they are not... read more
Polish Żubrówka becomes Żu in the US
Here’s a nice read that can appeal to all those who like to dig into intricate issues of international branding. The cult Polish alcoholic drink, Żubrówka, has finally made its... read more
Interplay Between Brand Strategy And Innovation
Many stories told by founders and top managers of Funky Brands in the Funky Brand Interview series have demonstrated that product design and innovation and brand strategy often go hand... read more
Smart Marketing Is Key to Success on the Web
Let me ask you this question: how many successful web start-ups do you know? In the sense of actually known by sizeable audiences. Selling useful products and services. Providing great... read more
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Need Rebranding? Don’t Just Change Your Logo, Think Brand Strategy
2I am often asked to explain what brand strategy stands for. In my experience, many people still associate branding, and brand strategy, with graphic design — logos, web sites and... read more
