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Profile: Nischala Murthy Kaushik
Articles by Nischala Murthy Kaushik
Participating in an Event? – 5 Points to Keep in Mind…
Event Participation is an important marketing activity for any organization. The key benefits of participating in any event include: Ensuring your organization’s presence in multiple external / relevant forums –... read more
Offline Status = Anti Social, Online Status = Super Social???
Human Behavior has always fascinated me a great deal – Both in the real world and in the “virtual” world. And ever since I’ve been active on Social Media for... read more
No, It’s Not OK to Steal Others’ Content!
Ever since I started blogging and writing, I have experienced others generously stealing my published content (be it blogs / papers, etc.) and passing it off as their own, without... read more
APE by Guy Kawasaki & Shawn Welch [Review]
Book Synopsis As the title of the book suggests, the book focuses on how to Author and Publish a book. And the most interesting aspect is how to view the... read more
Social Media Etiquette 101 : The Basics
Over the past few weeks, Social Media (Blogs, FaceBook, Twitter) has been in the prime-time news. Some of it is good news, but several times its been not-so-good news. And... read more
What Do Marketers Really LOVE?
“What do marketers REALLY LOVE?” On Valentine’s day, I wondered what do Marketers really LOVE.. As I observed several marketers and mulled over this subject, I figured that broadly there... read more
The Elusive Marketing Budget….
Its the start of a new year.. The time when most organizations embark on the grand “budgeting” exercise.. And most senior leaders are scrambling to come up with those magic... read more
Does Your Blog Have a Brand?
1I often wonder if blogs have a brand…And I am using “brand” in the most basic sense of the word – As really something which “truly distinguishes your blog” for... read more
The 10,000 Hour Rule
A few weeks back, I read the book “Outliers : The Story of Success” BY Malcolm Gladwell – One of the most interesting and thought provoking books I’ve read in... read more
5 Little Secrets to Improve Work Performance
Performance at the workplace is one of the key dimensions for professional success and growth. Usually these expectations revolve around quality of the output, consistency in quality & improved productivity... read more
How Frequently Should You Blog?
There’s a lot of global debate and discussion around “How frequently should you blog?” – Be it a personal blog or a professional blog.. And also a lot of answers,... read more
A Blog is Really Like a Movie…
“What is a blog really like?” was the question asked. And the answer that satisfied the audience was “A blog is really like a Movie…” I was addressing a group... read more
9 Key Reasons for You to Read
Reading can be a wonderful hobby and your best friend for life – Provided you give it the required time and commitment over a period of time. Looking back at... read more
Does Your Culture Influence Your Blogging Behavior?
I’ve been active in the blog-o-sphere for about 5 years now. During this time, I have read zillions of blogs of people from all over the world and from different... read more
Should You Always Make Things Easy for Others?
A lot of people I know live with the primary objective of making things EASY for others.. They go through extra pain or difficulty just so that things are simpler... read more
