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Profile: Nikolas Allen

Heavyweight Marketing Champion, Nikolas Allen, runs BAM! Small Biz Consulting, where he helps small business owners attract more loyal customers and grow their business through creative branding and marketing strategies. A bold, dynamic and inspiring speaker, Nikolas Allen also enjoys sharing his expertise with live audiences via branding and marketing presentations, workshops and seminars.

For free branding and marketing tips to grow your business, connect with Nikolas Allen here: Twitter || YouTube || LinkedIn

For more info or inquiries, please contact Nikolas Allen: Phone: 530-859-5454 || Email: bamsbc@gmail.com

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Articles by Nikolas Allen
5 Things You Need to Know About Text (SMS) Marketing

5 Things You Need to Know About Text (SMS) Marketing

Marketing

1

In the fall of 2012, my Mt. Shasta marketing agency added text message marketing to its list of services. Also referred to as SMS, which stands for Short Message Service,... read more

Marketing Your Business Is Like Joining a Gym

Marketing Your Business Is Like Joining a Gym

Marketing

I was a chubby kid. In fact, all the way into my early teens, I was overweight. Eventually, I slimmed down, but those early years instilled me with an awareness... read more

How to Tell a Better Brand Story

How to Tell a Better Brand Story

Branding

11

I’ve been working with many new clients and prospects in the past few months, and one of the common things that keeps coming up is the lack of a strong... read more

Marketing Tips for Small Business Saturday Success

Marketing Tips for Small Business Saturday Success

Marketing

The approaching holiday shopping season means local businesses have an opportunity to compensate for our sluggish summer tourist season. With the advent of Small Business Saturday–falling on November 24th this... read more

Gain Marketing Mileage from Business Milestones

Gain Marketing Mileage from Business Milestones

Strategy

Earlier this year, Oreo celebrated their 100th anniversary. To commemorate the event, they created the “Oreo Daily Twist,” – daily images featuring Oreo cookies that had been customized or modified... read more


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Hook Seasonal Customers Year-Round With Marketing Trident

Hook Seasonal Customers Year-Round With Marketing Trident

Marketing

I live and work in a small, mountain community in Northern California. Every summer, Mount Shasta is inundated with tourists, travelers and visitors who come to experience the bounty of... read more

How to Create a True Brand Experience

How to Create a True Brand Experience

Branding

Back in June, when all the schools were letting out, an English teacher in Boston created quite a buzz for his commencement speech in which he blithely informed all the... read more

Community Business Site Interviews BAM!

Community Business Site Interviews BAM!

Expert Interviews

I live in Siskiyou County, which encompasses a handful of small towns in the far northern reaches of California. A new website launched in this area called Interview Siskiyou that... read more

The Triple Benefit of Strategic Partnerships

The Triple Benefit of Strategic Partnerships

Strategy

One of my clients is an art gallery that holds opening receptions every six weeks. The receptions are only two-hours long, and the gallery is located a half-hour away from... read more

5 Ways To Resist the Seduction of Low Price

5 Ways To Resist the Seduction of Low Price

Strategy

You’ve probably heard the age-old maxim, ‘You get what you pay for.’ While there will always be exceptions to every rule, the reason this phrase has become ingrained in our... read more

Successful Marketing Starts With Strategic Positioning

Successful Marketing Starts With Strategic Positioning

Marketing

1

Famous American landscape photographer, Ansel Adams once said, “The secret to a good photograph is knowing where to stand.” Obviously, Mr. Adams understood the importance of positioning. The same is... read more

The Motivational Value of Stiff Competition

The Motivational Value of Stiff Competition

Strategy

While driving through a quiet suburb of Minneapolis a few years back, I saw a funky little independent coffee house called Joe’s Coffee Shack on the street corner of an... read more

8 Insider Tips For Cracking The QR Code

8 Insider Tips For Cracking The QR Code

Marketing

6

Whenever something reaches the point of ubiquity, a backlash is sure to ensue. Lately, I’ve noticed this happening with Quick Response (QR) codes – those boxy graphic symbols marketers have... read more

Pinterest is Hot, But Can It Benefit Your Business?

Pinterest is Hot, But Can It Benefit Your Business?

It’s official, Pinterest is currently ‘Having a Moment.’ I first heard about Pinterest back in May of 2011, when I was interviewing Anika Burke, owner of Anika Burke’s Eclectic Boutique,... read more

Case Study: Building Maximum Marketing Buzz

Marketing

On Wednesday, December 7, 2011, I delivered a speaking presentation to the Women In Business Network. Since I’m a marketing man who wants to demonstrate the power of marketing, I... read more