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Profile: Nikolas Allen
Articles by Nikolas Allen
5 Things You Need to Know About Text (SMS) Marketing
1In the fall of 2012, my Mt. Shasta marketing agency added text message marketing to its list of services. Also referred to as SMS, which stands for Short Message Service,... read more
Marketing Your Business Is Like Joining a Gym
I was a chubby kid. In fact, all the way into my early teens, I was overweight. Eventually, I slimmed down, but those early years instilled me with an awareness... read more
How to Tell a Better Brand Story
11I’ve been working with many new clients and prospects in the past few months, and one of the common things that keeps coming up is the lack of a strong... read more
Marketing Tips for Small Business Saturday Success
The approaching holiday shopping season means local businesses have an opportunity to compensate for our sluggish summer tourist season. With the advent of Small Business Saturday–falling on November 24th this... read more
Gain Marketing Mileage from Business Milestones
Earlier this year, Oreo celebrated their 100th anniversary. To commemorate the event, they created the “Oreo Daily Twist,” – daily images featuring Oreo cookies that had been customized or modified... read more
Hook Seasonal Customers Year-Round With Marketing Trident
I live and work in a small, mountain community in Northern California. Every summer, Mount Shasta is inundated with tourists, travelers and visitors who come to experience the bounty of... read more
How to Create a True Brand Experience
Back in June, when all the schools were letting out, an English teacher in Boston created quite a buzz for his commencement speech in which he blithely informed all the... read more
Community Business Site Interviews BAM!
I live in Siskiyou County, which encompasses a handful of small towns in the far northern reaches of California. A new website launched in this area called Interview Siskiyou that... read more
The Triple Benefit of Strategic Partnerships
One of my clients is an art gallery that holds opening receptions every six weeks. The receptions are only two-hours long, and the gallery is located a half-hour away from... read more
5 Ways To Resist the Seduction of Low Price
You’ve probably heard the age-old maxim, ‘You get what you pay for.’ While there will always be exceptions to every rule, the reason this phrase has become ingrained in our... read more
Successful Marketing Starts With Strategic Positioning
1Famous American landscape photographer, Ansel Adams once said, “The secret to a good photograph is knowing where to stand.” Obviously, Mr. Adams understood the importance of positioning. The same is... read more
The Motivational Value of Stiff Competition
While driving through a quiet suburb of Minneapolis a few years back, I saw a funky little independent coffee house called Joe’s Coffee Shack on the street corner of an... read more
8 Insider Tips For Cracking The QR Code
6Whenever something reaches the point of ubiquity, a backlash is sure to ensue. Lately, I’ve noticed this happening with Quick Response (QR) codes – those boxy graphic symbols marketers have... read more
Pinterest is Hot, But Can It Benefit Your Business?
It’s official, Pinterest is currently ‘Having a Moment.’ I first heard about Pinterest back in May of 2011, when I was interviewing Anika Burke, owner of Anika Burke’s Eclectic Boutique,... read more
Case Study: Building Maximum Marketing Buzz
On Wednesday, December 7, 2011, I delivered a speaking presentation to the Women In Business Network. Since I’m a marketing man who wants to demonstrate the power of marketing, I... read more
