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Profile: Nicole Beckett

Nicole Beckett spent more than a decade telling compelling stories as a TV news anchor and reporter.  Now, as the President of Premier Content Source, Nicole prides herself on taking her clients' businesses to new levels through a variety of content writing services and content marketing consultations.  She also shares her own unique twist on the content marketing world on "Nicole's Blog".

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Articles by Nicole Beckett
3 Content Myths That Are Killing Your Bottom Line

3 Content Myths That Are Killing Your Bottom Line

Content Marketing

If you’re like every other business owner with a content marketing strategy, you’re publishing all of those pieces to boost your bottom line.  You’ve heard the drool-worthy statistics — like... read more

4 Reasons Why People Hate Your Blog

4 Reasons Why People Hate Your Blog

Content Marketing

So, you’ve decided to start a blog, huh?  Congratulations!  A blog can be a great way to boost your business’ bottom line.  In fact, recent research shows that updating your... read more

5 Lies Your Content Marketing 'Expert' Is Telling You

5 Lies Your Content Marketing ‘Expert’ Is Telling You

Content Marketing

2

There are plenty of content marketing “experts” out there.  And, yes, the quotation marks were put there intentionally!  That’s because there are people in every corner of the web who... read more

4 Big Reasons Why Your Business Needs an Online Video Marketing Plan

4 Big Reasons Why Your Business Needs an Online Video Marketing Plan

Video Marketing

1

Maybe you’re afraid to sit in front of a camera and talk directly to your target audience.  Maybe you’re afraid that you’re going to sound silly.  Maybe you’re afraid that... read more

Content Marketing - Is Longer Really Better?

Content Marketing – Is Longer Really Better?

Content Marketing

Without a doubt, this is one of the most frequent questions I get in emails, on forums, and during my Content Consultations. It seems like everyone out there wants to know... read more

Clap Along If Your Content Strategy Feels Like A Room Without A Roof

Clap Along If Your Content Strategy Feels Like A Room Without A Roof

Content Marketing

It might seem crazy what I’m about to say… But it’s been more than six months since Pharrell’s mega-hit “Happy” was released, and I STILL crank up the radio whenever... read more

How Do You Make People Love What You've Written?

How Do You Make People Love What You’ve Written?

Content Marketing

Let’s face it — your online business is floating in a sea of competition.  The content you publish is the only way you get to “talk” to your target audience. ... read more

Is Your Content Marketing Strategy a Big, Fat Failure?

Is Your Content Marketing Strategy a Big, Fat Failure?

Content Marketing

2

You’ve listened to the experts, and you’ve decided to make content a part of your internet marketing campaign.  Congratulations! But is your plan actually working? Creating and maintaining a successful... read more

Content Marketing Success = Succeeding At These 5 Tasks

Content Marketing Success = Succeeding At These 5 Tasks

Content Marketing

2

It’s one thing to know that your business needs to come up with a content marketing strategy.  However, it’s another thing to actually know how to come up with a... read more

Does Your Business Use the "Hey Bernice!" Approach to Marketing?

Does Your Business Use the “Hey Bernice!” Approach to Marketing?

Marketing

During my college Broadcast Writing class years ago, my professor, who had worked alongside giant names in journalism like Walter Cronkite and Dan Rather, explained that good news stories can... read more

Is Your Sales Copy Failing?

Is Your Sales Copy Failing?

Content Marketing

Bad sales copy can ruin a business right from the start.  When you’re trying to get people to do something as serious as buying, you’ve got to make the right... read more

An Entrepreneur's Best Trait?  Being Able to Grab the Bull by the Horns

An Entrepreneur’s Best Trait? Being Able to Grab the Bull by the Horns

Leadership

Have you ever watched a rodeo?  The bull bucks so violently that it’s considered a major feat for a rider to stay on for eight seconds.  That doesn’t seem like... read more

A Fried Chicken Corsage?!  Yes, It's Crazy, But It's Also Genius!

A Fried Chicken Corsage?! Yes, It’s Crazy, But It’s Also Genius!

Business Innovation

Have you seen the buzz that KFC has created with its fried chicken corsage?  Created just in time for prom season, KFC has managed to mix drumsticks with baby’s breath... read more

A Step-by-Step Guide for Creating Your Content Marketing Strategy

A Step-by-Step Guide for Creating Your Content Marketing Strategy

Content Marketing

In many ways, internet marketing has become synonymous with content marketing.  After all, people log onto the web to find answers to their questions and solutions to their problems, and... read more

It's Simple -- Humans Like to Read Web Content That's Written by Other Humans!

It’s Simple — Humans Like to Read Web Content That’s Written by Other Humans!

Content Marketing

2

The title of this article may seem a little absurd at first.  I mean, OF COURSE, people like to read things that are written by other people.  What else would... read more