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Profile: Nicole Beckett

Nicole Beckett spent more than a decade telling compelling stories as a TV news anchor and reporter.  Now, as the President of Premier Content Source, Nicole prides herself on taking her clients' businesses to new levels through a variety of content writing services and content marketing consultations.  She also shares her own unique twist on the content marketing world on "Nicole's Blog".

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Articles by Nicole Beckett
Clap Along If Your Content Strategy Feels Like A Room Without A Roof

Clap Along If Your Content Strategy Feels Like A Room Without A Roof

Content Marketing

It might seem crazy what I’m about to say… But it’s been more than six months since Pharrell’s mega-hit “Happy” was released, and I STILL crank up the radio whenever... read more

How Do You Make People Love What You've Written?

How Do You Make People Love What You’ve Written?

Content Marketing

Let’s face it — your online business is floating in a sea of competition.  The content you publish is the only way you get to “talk” to your target audience. ... read more

Is Your Content Marketing Strategy a Big, Fat Failure?

Is Your Content Marketing Strategy a Big, Fat Failure?

Content Marketing

2

You’ve listened to the experts, and you’ve decided to make content a part of your internet marketing campaign.  Congratulations! But is your plan actually working? Creating and maintaining a successful... read more

Content Marketing Success = Succeeding At These 5 Tasks

Content Marketing Success = Succeeding At These 5 Tasks

Content Marketing

2

It’s one thing to know that your business needs to come up with a content marketing strategy.  However, it’s another thing to actually know how to come up with a... read more

Does Your Business Use the "Hey Bernice!" Approach to Marketing?

Does Your Business Use the “Hey Bernice!” Approach to Marketing?

Marketing

During my college Broadcast Writing class years ago, my professor, who had worked alongside giant names in journalism like Walter Cronkite and Dan Rather, explained that good news stories can... read more


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Is Your Sales Copy Failing?

Is Your Sales Copy Failing?

Content Marketing

Bad sales copy can ruin a business right from the start.  When you’re trying to get people to do something as serious as buying, you’ve got to make the right... read more

An Entrepreneur's Best Trait?  Being Able to Grab the Bull by the Horns

An Entrepreneur’s Best Trait? Being Able to Grab the Bull by the Horns

Leadership

Have you ever watched a rodeo?  The bull bucks so violently that it’s considered a major feat for a rider to stay on for eight seconds.  That doesn’t seem like... read more

A Fried Chicken Corsage?!  Yes, It's Crazy, But It's Also Genius!

A Fried Chicken Corsage?! Yes, It’s Crazy, But It’s Also Genius!

Business Innovation

Have you seen the buzz that KFC has created with its fried chicken corsage?  Created just in time for prom season, KFC has managed to mix drumsticks with baby’s breath... read more

A Step-by-Step Guide for Creating Your Content Marketing Strategy

A Step-by-Step Guide for Creating Your Content Marketing Strategy

Content Marketing

In many ways, internet marketing has become synonymous with content marketing.  After all, people log onto the web to find answers to their questions and solutions to their problems, and... read more

It's Simple -- Humans Like to Read Web Content That's Written by Other Humans!

It’s Simple — Humans Like to Read Web Content That’s Written by Other Humans!

Content Marketing

2

The title of this article may seem a little absurd at first.  I mean, OF COURSE, people like to read things that are written by other people.  What else would... read more

4 Things Every Successful Content Marketer Needs To Know

4 Things Every Successful Content Marketer Needs To Know

Content Marketing

So, you’ve read that content marketing is all the rage, and you want to use it to boost your bottom line, huh?  Great content can definitely take your business to... read more

What Is Your Brand Saying?  The Answer May Shock You!

What Is Your Brand Saying? The Answer May Shock You!

Branding

Quick… Think about your business’ brand.  You probably have a very clear picture of what you want people to think when they think about your business.  But does that picture... read more

3 Content Tweaks That Will Make Your Business More Trustworthy

3 Content Tweaks That Will Make Your Business More Trustworthy

Content Marketing

Succeeding in business boils down to one thing — trust.  If people trust your business, they’ll be happy to spend their hard-earned money on your products and services, and they’ll... read more

Clickable Headlines -- The Start of Any Great Content Strategy, But How Do You Create Them?

Clickable Headlines — The Start of Any Great Content Strategy, But How Do You Create Them?

Content Marketing

My 8th grade science teacher said something on the first day of school that I’ve always remembered — “You only have one chance to make a good first impression.”  It’s... read more

Is Your Content Marketing Strategy a Big Fat Lie?

Is Your Content Marketing Strategy a Big Fat Lie?

Content Marketing

2

Clearly, this question doesn’t apply to you.  After all, you’re an honest marketer who likes to do everything by the book.  You can’t stand all of those less-than-reputable marketers who... read more