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How to Measure B2B Social Media Marketing

How to Measure B2B Social Media Marketing

Digital Marketing

We know social media is the “it” thing. We all need to be there. We understand that social media is about engaging in conversation with current or potential customers (versus... read more

4 Tips for Getting Started with Content Marketing

4 Tips for Getting Started with Content Marketing

Digital Marketing

As more marketers are delving into social media, email marketing and lead generation in 2013, they are finding the need for quality content to support these marketing initiatives. Content creation... read more

Is Pinterest Good for Hosting Contests?

Is Pinterest Good for Hosting Contests?

Digital Marketing

Facebook sweepstakes and contests have taken off over the last couple of years and there have been a few forward thinking companies making the leap from Facebook to Pinterest. Unlike... read more

How to Use LinkedIn Answers for Business

How to Use LinkedIn Answers for Business

Digital Marketing

LinkedIn is often the ugly step child to Facebook when it comes to where many businesses focus their limited social media efforts, but it has many features that businesses can... read more

Google Webmaster Tools Adds “Disavow Links” Tool

Google Webmaster Tools Adds “Disavow Links” Tool

Digital Marketing

Since the release of the Google Panda algorithm update in 2011, which can harm a site’s rankings if there are too many spammy or low quality links, webmasters have been... read more


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3 Things to Consider Before Using Facebook’s Promoted Posts

3 Things to Consider Before Using Facebook’s Promoted Posts

Digital Marketing

Facebook has made it really easy to promote a post. As soon as you post something you will see a little button that says “promote” and it couldn’t be easier.... read more

3 Reasons B2B Marketers Should Blog

3 Reasons B2B Marketers Should Blog

Digital Marketing

Many B2B companies that I work with are skeptical of creating a blog for various reasons. Most are concerned over starting something that they won’t keep up with, but also... read more

5 Ways to Improve Your New LinkedIn Company Page

5 Ways to Improve Your New LinkedIn Company Page

Digital Marketing

LinkedIn is the latest social media site to adopt a highly visual layout which started with Facebook’s timeline. While many companies don’t spend a lot of time on optimizing and... read more

5 Awesome Features of Google Webmaster Tools

5 Awesome Features of Google Webmaster Tools

Online Marketing

The Google Analytics platform is always evolving. What are the latest capabilities of Google Analytics? Find out in OMI’s class, “Advanced Google Analytics“. As I work with new clients I... read more

Do Links Still Matter in SEO?

Do Links Still Matter in SEO?

Digital Marketing

With the Penguin and Panda updates scrutinizing links to your website many companies have began to wonder if links to their site still matter. Now that some time has passed... read more

Should You Test the New Google Product Listings?

Should You Test the New Google Product Listings?

Online Marketing

Discover proven tips to optimize your paid search efforts—check out OMI’s class, “Paid Search: 33 Optimization Techniques“. Recently Google shifted its shopping search to a pay-for-play model by introducing Google... read more

Recent LinkedIn Changes – Follow Facebook

Recent LinkedIn Changes – Follow Facebook

As I’m sure we all noticed, well maybe not, in early July LinkedIn launched a new home page design with a simpler and easier to navigate home page including an... read more

How to Get Started with Twitter Advertising

How to Get Started with Twitter Advertising

Digital Marketing

Last month Twitter announced great new targeting options for paid Twitter ads.  Twitter does require a 3 month and $15,000 budget commitment to run their ads, but with these new... read more

3 Steps to B2B Social Media Success

3 Steps to B2B Social Media Success

Build an argument for social media in B2B organizations. Check out OMI’s class, “Selling B2B Social Media to the C-Suite.” B2B companies face unique challenges when utilizing social media to... read more

How to Use Images in Social Media to Drive Engagement

How to Use Images in Social Media to Drive Engagement

Discover proven techniques to drive engagement in the Online Marketing Institute’s class, “10 Essential Elements of a Mature Social Media Marketing Strategy“. Pictures are a hot topic in 2012. From... read more