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Using Video To ‘Skyrocket’ Your Traffic From Google

Using Video To ‘Skyrocket’ Your Traffic From Google

Video Marketing

For most businesses, increasing search traffic from Google and converting these visitors is a high priority. This makes sense when you consider that the first port of call for people... read more

Online Video Stats 2014

Online Video Stats 2014

Video Marketing

Following the success of our blog last year looking at online video statistics in 2013, we thought we would look at stats for online video in 2014. Online video is... read more

Using Video To ‘Skyrocket’ Your Homepage

Using Video To ‘Skyrocket’ Your Homepage

Video Marketing

You never get a second chance to make a first impression. That’s why your website’s homepage is one of the most important pages on your site. Your homepage is often... read more

SMEs Using Online Video To Skyrocket Their Marketing

SMEs Using Online Video To Skyrocket Their Marketing

Marketing

2

Consumers love online video. You only have to look on Facebook and Twitter to see the vast amount of videos being shared and ‘liked’ every day. But it’s not just... read more

How To Captivate A Global Audience

How To Captivate A Global Audience

Video Marketing

It’s fair to say that our attention spans are getting shorter. Most audiences will switch off from an online ad in less than twenty seconds if they aren’t interested or... read more


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Top 10 Tips For Your Digital Marketing Strategy In 2014

Top 10 Tips For Your Digital Marketing Strategy In 2014

Digital Marketing

4

In 2014, organisations of all types and sizes must continue to adapt their marketing strategies to remain relevant and in front of their target audiences. Increasingly, this means recognising the... read more

M&S vs John Lewis – Battle of Christmas Ads

M&S vs John Lewis – Battle of Christmas Ads

Marketing

There’s no denying it now – Christmas is here. This week, two of the UK’s largest retailers, M&S and John Lewis, released their much anticipated Christmas ads. As consumers spend... read more

How To Choose A Video Production Company

How To Choose A Video Production Company

Marketing

Choosing the right video production company is important. Video is often first contact point with your target audience, so it’s vital the quality of your content reflects your brand and... read more

Top 5 Reasons Why Businesses Use Animation

Top 5 Reasons Why Businesses Use Animation

Marketing

If you want your business to have an effective online presence, you need to use digital media. Video animation is proving to be a powerful digital media tool for businesses,... read more

Website Video Marketing Tip: Don’t Use YouTube Videos on Your Website

Website Video Marketing Tip: Don’t Use YouTube Videos on Your Website

Online Marketing

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You’ve done your research. You know that your business needs online video. You know online video will boost your online presence and ultimately your revenue. (If you haven’t done your... read more

Online Video Set to Change the Way Organisations and Employees Train

Online Video Set to Change the Way Organisations and Employees Train

Human Resources

In the coming years online video is set to revolutionise the way organisations and employees approach training, leading to the most highly skilled and effective workforce in our history. In... read more

4 Website Video Metrics Every Marketer Should Measure

4 Website Video Metrics Every Marketer Should Measure

Digital Marketing

Most marketers are aware that it’s essential to measure their marketing activities. It enables them to understand performance, return on investment and improves future marketing activity. As arguably the most... read more

The Viral Video Myth… (And a Guide for the Rest of Us)

The Viral Video Myth… (And a Guide for the Rest of Us)

Digital Marketing

Sadly, most of us don’t have marketing budgets matching those of International brands such as Samsung, Evian, Dove or Heineken (which feature in this this weeks viral UK chart). With... read more

The Power of Emotionally Engaging Content

The Power of Emotionally Engaging Content

Content Marketing

One of the most important elements of content marketing is emotional engagement. Emotional engagement is key to getting audiences to view content, respond to it and to share it with... read more

First Impressions Count: Communicate Your Business in 30 Seconds

First Impressions Count: Communicate Your Business in 30 Seconds

Strategy

First impressions count. People make their mind up about an individual within the first 30 seconds of meeting them. Consumers do the same for businesses, especially online. It’s therefore vital... read more