Popular Today on Business 2 Community: All Popular Articles
| SEO and Internet Security: How They Go Hand in Hand | Facebook + Waze: Social Media Marketing Tool to Drool Over | Cleaning Up Your Google+ Communities |
Profile: Neil Wood-Mitchell
Articles by Neil Wood-Mitchell
The Power of Emotionally Engaging Content
One of the most important elements of content marketing is emotional engagement. Emotional engagement is key to getting audiences to view content, respond to it and to share it with... read more
First Impressions Count: Communicate Your Business in 30 Seconds
First impressions count. People make their mind up about an individual within the first 30 seconds of meeting them. Consumers do the same for businesses, especially online. It’s therefore vital... read more
When are Home-Movies Acceptable?
In an attempt to encourage a ‘have a go’ attitude, a recent article encouraged its readers to brandish their Smartphones, webcams and other ‘cheap cameras’, and create a promotional video.... read more
The Power of Online Video – The Stats 2013
1Online video is proving to be a powerful marketing tool for many businesses. Indeed, if a business is not doing video, they are now behind the competition, according to Sage... read more
YouTube Advertising: Growing Your Business
YouTube pay-per-click (PPC) advertising has become one of the most powerful marketing tools available today. It’s no wonder, with YouTube attracting over 800 million people worldwide each month and the... read more
5 Ways Video is Driving Website Success
1Digital Video is booming. The last few years have seen incredible growth in the number of organisations embracing Digital Video to enhance their online presence. Video is increasingly being seen... read more
Effective Video Doesn’t Require Voice Over
We’ve all heard the saying, a picture is worth a thousand words, but you might not of heard that a video has been found to be worth 1.8 million words,... read more
Building a Mobile Strategy Around Digital Video
The rise of mobile and the huge opportunity it presents for marketers has been well documented. Smartphone ownership will hit 75% this year according to Guy Phillipson, CEO of IAB... read more
Twitter’s New Vine App
1In January 2013, Twitter launched its new, integrated mobile video app called Vine, “that lets you capture and share short looping videos”. Like Tweets, the short videos on Vine (6... read more
The Super Bowl Ad Winners
The Super Bowl has been dubbed ‘The greatest TV commercial show on earth’, but it’s also become the greatest social media contest between brands. The success of brand’s TV ads... read more
Why Do Video Production Costs Vary?
Video and animation have traditionally always been ambiguously priced products. Ask three production companies to quote from the same brief and the chances are you’ll end up with three vastly... read more
Digital Video Powering Inbound Marketing
1The world of marketing and advertising has changed. It’s moved away from marketing to the masses who are trying to block out your message, to ‘inbound marketing’ where you get... read more
The SEO Secret Weapon – Video
Strong demand by consumers for video and the rise of mobile has resulted in video becoming an essential part of the marketing mix. However, innovative brands are also using video... read more
2012: The Year of Online Video
1Wow, another year passed us by, where did that go? 2012 has been the year of digital video, with online video being the fastest-growing online ad format, with spending increasing... read more
The UK’s Top 10 YouTube Video Ads
YouTube has revealed the UK’s most popular YouTube ads in 2012, with Honda Civic’s ‘Spark TV ad’ topping the list. With over 4 billion hours of video being watched each... read more
