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Profile: Neil Davidson
Articles by Neil Davidson
When is an Animated Video Production Most Appropriate?
The popularity of animated video within a digital marketing strategy is growing, and whilst it was once limited to those with massive production budgets, improvements in technology mean it is... read more
How To Integrate Video Into A Robust Content Marketing Strategy
Created from screen shots from Lady Gaga’s pop hit videos Bad Romance and Telephone Video is powerful because it shows there are people behind your business, which is important for... read more
Storytelling Through Reportage Video Production
Reportage is traditionally a journalistic term. In this article, I am going to tell you more about what reportage is and about how the reportage genre can be translated into... read more
How a Kickstarter Video Production Can Help Launch Your Project
Zach Braff recently secured the funding for his new movie, Wish I Was Here. But the thing is, he didn’t go down the traditional route of signing a financing deal... read more
How a Web Presenter Increased Our Conversion Rate by 300%
We recently experimented with two different web presenter videos to see which performed best at encouraging our visitors to complete a call to action. In this article, I am going... read more
Why You Need to Get Started with Video Production
If you think your business could benefit from a video marketing campaign, but aren’t sure where to start, you’re not alone. Many businesses delay incorporating video into their marketing strategy,... read more
Is Your Video Production a One-Hit Wonder?
1If you are like me, when you think of a ‘one-hit wonder’ you will remember the Chesney Hawkes’ classic “I am the one and only”. Like a self-fulfilling prophesy, that... read more
Is Your Business Too Boring for Online Video Production?
1Many businesses opt not to use video in their marketing or advertising, because they feel their products or services aren’t interesting enough to merit it. It can be difficult to... read more
Somersby Cider Used Apple Store Parody to Achieve Viral Video Victory
Parody is a legal cheat. By using online parody videos, businesses can use the fame and reputation of an established brand to bring themselves publicity and notoriety. If you are... read more
Is Your Business Missing a Video Marketing Strategy?
2We were recently chatting with one of our prospects – from an office leasing business – who couldn’t quite figure out what his business was missing. He felt they were... read more
When is an Explainer Video Right for My Business?
1This article will introduce you to explainer videos. We will offer some good examples of how businesses are using explainer videos. Then we will talk about the right opportunities for... read more
Understanding Mobile Video Usage
Mobile video usage is starting to be looked at more closely. Mobile apps like Vine point towards a future of further growth in mobile video consumption. You only have to... read more
Using Honesty and Humour to Create Successful Videos: A Rhett & Link Case Study
Rhett & Link are a hit duo who create hilarious web videos. Their content ranges from web commercials and branded entertainment, to comedy music videos and their own YouTube talk... read more
10 Ways to Use Social Media to Boost Your Video Marketing Strategy
2Social media is one of the best tools you can use to market your videos. Sites like Twitter, Facebook and Pinterest make content very easy to share, and if you’re... read more
How a Web Presenter Increased Our Conversion Rate by 18% Overnight
In this article, we are going to demonstrate how a web presenter/ video spokesperson increased our conversion rate by 18% overnight. We had been working with a web presenter video... read more
