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Profile: Nathan Yerian

I am the Director of Strategy for Adhere Creative, a Houston web design, branding and inbound marketing agency. 

By day I'm working with my creative team to develop fresh, effective and results oriented marketing solutions for our clients. By night I'm working solo as an executive chef for two.

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Articles by Nathan Yerian
7 New HubSpot Sales and Marketing Tools Unveiled at #Inbound14

7 New HubSpot Sales and Marketing Tools Unveiled at #Inbound14

Inbound Marketing

HubSpot’s annual INBOUND Conference is the world’s largest gathering of inbound marketing professionals. It’s the perfect venue for HubSpot to unveil their latest innovations and discuss what’s to come. Last... read more

What's the Deal With CASL? Navigating Canada's Anti-Spam Legislation

What’s the Deal With CASL? Navigating Canada’s Anti-Spam Legislation

Email Marketing

2

Just yesterday, Canada’s Anti-Spam Legislation (CASL) took effect. For inbound marketers and businesses that have Canadian leads or prospects, this poses quite a challenge. CASL covers the sending of “commercial... read more

What's in a Name? 7 Things to Consider When Naming Your Brand

What’s in a Name? 7 Things to Consider When Naming Your Brand

Branding

Shakespeare was right to question – what’s in a name? As it turns out, a name can represent a lot about an entity. Choosing the right name for your company... read more

How To Produce A Simple Video Blog Post

How To Produce A Simple Video Blog Post

Consistent blog writing is hard. Brainstorming topics, pumping out the paragraphs, and editing for perfection is time consuming. When writer’s block hits, you know it’s time to shake things up... read more

You're Losing Customers Because of Inconsistent NAP

You’re Losing Customers Because of Inconsistent NAP

Strategy

Are your business listings giving potential customers the wrong address, phone number, or other incorrect business information? Sure, the address and phone number on your website may be accurate, but... read more

What is Structured Data and Why Does it Matter for SEO?

What is Structured Data and Why Does it Matter for SEO?

1

Structured data allows search engines to not only crawl your site, but to truly understand it. Yes, even search engines can have a tough time deciphering web page content. Some... read more

Want A Powerful Small Business Brand? Avoid These 5 Branding Mistakes

Want A Powerful Small Business Brand? Avoid These 5 Branding Mistakes

Branding

1

You’ve taken your product and services through market testing and received favorable feedback from trusted experts in your field. You know your products and services can make a significant, measurable... read more

HubSpot Launches Signals At Inbound 2013

HubSpot Launches Signals At Inbound 2013

Trends & News

1

Hot off the press from the 2013 Inbound Marketing Conference is the announcement of HubSpot’s new solution for lead tracking and tackling. CEO and Founder, Bryan Halligan and Chief Technology... read more

Marketing Strategy: 5 Tips to Increase Landing Page Conversion Rates

Marketing Strategy: 5 Tips to Increase Landing Page Conversion Rates

Marketing

Congratulations! You’ve accomplished the hardest part of inbound marketing strategies. You’ve lured website visitors and even better, you got them to click on your calls to action. Kudos to convincing... read more

4 Marketing Strategy Tips For Your Company on Twitter

4 Marketing Strategy Tips For Your Company on Twitter

1

One of the easiest and most effective channels to communicate to the world about what your company is doing and thinking is Twitter. Twitter is one of the best forms... read more

5 Ways Small Business Brands Can Use Instagram Video

5 Ways Small Business Brands Can Use Instagram Video

Small Business

1

So it happened. Facebook owned Instagram released video functionality on their app to go head to head against Twitter’s Vine app. The battle lines are drawn and people and brands... read more

5 Ways to Reach Your Target Market Online

5 Ways to Reach Your Target Market Online

Online Marketing

2

Audience engagement is crucial for connecting with your target market online. There are a seemingly infinite number of brands that are vying for customer attention — some with seven figure... read more

Entrepreneurs: Crafting Your Personal Brand

Entrepreneurs: Crafting Your Personal Brand

Branding

Entrepreneurs are well-aware that brand-building is a powerful tool and one of the key aspects to marketing. Without a strong brand, your company may get lost in the noise. Branding... read more

5 Powerful Ways to Market with YouTube for Small Businesses

5 Powerful Ways to Market with YouTube for Small Businesses

Small Business

YouTube has now hit a billion monthly users, according to the company’s official blog. Tens of thousands of channel partners have a presence on the platform. To put the numbers... read more

5 Ways to Grow Your Blog Audience

5 Ways to Grow Your Blog Audience

Content marketing needs more than great writing to yield results. Even if you’re generating blog posts, white papers, and video, your efforts may fall short in reaching the right prospects... read more