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Profile: Nathan Yerian
Articles by Nathan Yerian
Entrepreneurs: Crafting Your Personal Brand
Entrepreneurs are well-aware that brand-building is a powerful tool and one of the key aspects to marketing. Without a strong brand, your company may get lost in the noise. Branding... read more
5 Powerful Ways to Market with YouTube for Small Businesses
YouTube has now hit a billion monthly users, according to the company’s official blog. Tens of thousands of channel partners have a presence on the platform. To put the numbers... read more
5 Ways to Grow Your Blog Audience
Content marketing needs more than great writing to yield results. Even if you’re generating blog posts, white papers, and video, your efforts may fall short in reaching the right prospects... read more
Use PPC To Steal Customers From Your Competition
Do you want to drive a stream of high quality traffic meant for your competitors to your website? If your competitor has a larger PPC budget than your company, you... read more
Content Marketing Tips: A Breakdown of Quora’s Audience Platform
One of the core content marketing challenges that small business owners face involves building an audience. Even if you write high quality content, schedule tweets on a daily basis, and... read more
The Top 6 Small Business Video Marketing Strategies
1Among small business owners, the one of the top hesitations to video marketing is cost. Unlike Coca-Cola and Red Bull, you probably don’t have the budget to hire an expensive... read more
7 Core Ways To Learn Inbound Marketing
If everybody went to school to specialize in marketing, the world would be quite boring. Regardless, marketing is invaluable to virtually any trade. Even if you’re a doctor, lawyer, or... read more
5 Golden Aspects to Your Content Marketing Strategy
You are probably well aware that content marketing is a cost-effective way to reach more prospects and grow your customer base. According to The Content Marketing Institute, social media sites... read more
6 Tips for Optimizing Small Budget PPC Campaigns
2The beauty of search engine marketing (SEM) is that you can attract website visitors for pennies (literally). Remember the days when all you could afford was a late-night television commercial... read more
5 Elements of a Powerful Company Mission Statement
A mission statement is a key marketing tool for your business. In a few short words, it captures your core brand positioning, helps you stand apart from your competitors, simplifies... read more
5 Myths About Online Advertising
According to a recent Interactive Advertising Bureau (IAB) study, online advertising accounted for 3.7 percent of the United States’ gross domestic product (GDP) in 2011. To say that online advertising... read more
5 Email Marketing Tips for Reengaging Past Customers
As a marketing medium, email has developed a bad rap. Across industries, spam has become the norm, and everybody who’s reading this blog post can attest to that fact. Have... read more
6 Valuable Ways that Your Business Should Use Google+
It’s hard to believe than Google+ is now a year old. Last year, when the platform launched, nobody knew what to expect –a social network that would overtake Facebook and... read more
5 Awesome Ways Small Businesses Should Use Twitter
2Twitter is a social media platform with a seemingly steep learning curve. Its marketing value is less than straightforward, so do not feel bad if you’re having a tough time... read more
5 Million-Dollar Small Business Marketing Ingredients
Small business marketing can be challenging. You aren’t a big dog (yet) and certainly don’t have a big dog budget. That doesn’t mean that you can’t craft a marketing plan... read more
