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Profile: Nathan Safran

Nathan Safran is the Director of Research for Conductor, Inc, an SEO technology company in New York.  Nathan authors insightful research on trends in the natural search industry that have been widely covered in authoritative industry publications websites such as SearchEngineLand, SearchEngineWatch, and MarketingProfs.  Since joining Conductor Nathan has published numerous studies including analysis of the natural search efforts of the Fortune 500, and Internet Retailer 500.

Nathan also writes a monthly column for SearchEngineLand and SearchEngineWatch.

Prior to joining Conductor, Nathan was an Analyst at Forrester Research in their Consumer Product Strategy Group.

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Articles by Nathan Safran
If Ad Targeting Works, Is More Ad Targeting Always Better?

If Ad Targeting Works, Is More Ad Targeting Always Better?

Digital Marketing

A former colleague at Forrester Research published a study that described ad targeting and his view of the future of online marketing. The study is available to Forrester clients only,... read more

Update: Organic Search Is Actually Responsible for 64% of Your Web Traffic

Update: Organic Search Is Actually Responsible for 64% of Your Web Traffic

Groupon recently published a study showing 60% of their ‘direct’ traffic is actually organic search. With this new finding in mind, Conductor updated an earlier study of 310 million visits... read more

The 5 Things That Keep Your Marketing Executive Up At Night

The 5 Things That Keep Your Marketing Executive Up At Night

Marketing

The life of a marketing executive can be a challenging one. Sure, there is prestige that comes with the title and maybe a corner office, but there is plenty of... read more

How to Get Marketing Budget to Build Your Web Presence Team

How to Get Marketing Budget to Build Your Web Presence Team

Online Marketing

You’ve been reading extensively about Web Presence Management (WPM), learning about the buyer’s journey, personas, and how WPM represents the next evolution for digital marketers. A critical next step is... read more

Why You Shouldn’t Trust comScore’s Numbers for Search Engine Market Share [Data]

Why You Shouldn’t Trust comScore’s Numbers for Search Engine Market Share [Data]

Online Marketing

It’s important for digital marketers to have accurate numbers and the real story on search engine market share. Search engine market share impacts our marketing spend, campaign objectives, and bottom... read more

2 Costly Mistakes Content Marketers Are Learning To Avoid

2 Costly Mistakes Content Marketers Are Learning To Avoid

Content Marketing

Content creation was initially a simple concept for most marketers — any content would do so long as it moved their handful of keywords up the search listings. Then, content... read more

Authority Is the New Links

Authority Is the New Links

The SEO industry has been all aflutter ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of guest blogging for SEO — a headline... read more

[DATA] Management Buy-In Correlates to Search Success

[DATA] Management Buy-In Correlates to Search Success

If we wanted to determine how an organization achieves SEO success, what would we analyze? We might examine the technical breadth of knowledge of their lead SEO, the volumes of... read more

The Bing Dilemma: What To Do With The Little Search Engine That Can

The Bing Dilemma: What To Do With The Little Search Engine That Can

Trends & News

3

The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand (“Google”) has... read more

4 Recent Changes to SEO That Are Vital to Online Retail Strategy

4 Recent Changes to SEO That Are Vital to Online Retail Strategy

A lot has happened in digital marketing in the last year, and if retailers go about business as usual, they may miss out on revenue and customer retention opportunities. To... read more

Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

At Conductor, we recently published a comprehensive research study that analyzed the behaviors, tactics and strategies of superstar SEOs—search marketers who are more confident and achieve better results than the... read more

3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas

3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas

Content Marketing

I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do so more by necessity than by choice,... read more

Don’t Believe the Hype: Ten Blue Links Are Alive and Well in Search [Data]

Don’t Believe the Hype: Ten Blue Links Are Alive and Well in Search [Data]

Online Marketing

“Ten blue links in search are dead,” has been a common refrain in recent years of the search industry. (With all the different things, including SEO itself, being declared dead... read more

Stop Crowding the Register; Entering Early in the Buyer Experience Cycle Pays Off

Stop Crowding the Register; Entering Early in the Buyer Experience Cycle Pays Off

Online Marketing

One of the game-changing benefits the internet handed to Marketers is targeted marketing. As a Marketer, the benefits of getting my content in front of someone looking specifically for a... read more

Google Seeks Searcher Satisfaction: How Marketers Can Keep Up

Google Seeks Searcher Satisfaction: How Marketers Can Keep Up

Marketing

In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the... read more