Popular Today on Business 2 Community: All Popular Articles
Profile: Nathan Safran
Articles by Nathan Safran
SEO Branding: Appearance In Search Results Impacts Brand Perception
Stop a search marketer on the street, whether a grizzled veteran or relative newcomer, and ask him/her to list the top goals of ranking in the search results; they will... read more
How To Get Over The One Hurdle Keeping You From Creating Killer Content
1In the last 12-18 months, several factors have come together to form what could be described as the ‘inbound marketing perfect storm,’ transforming content into the foundation of both Search... read more
Can We Please Stop Hyping Social As The Marketing Messiah?
If tech media coverage frequency were to serve as a barometer of the relative utility of the digital channels available to an inbound marketer, one could be forgiven for concluding... read more
Here’s The Search Engine We REALLY Want To See Google (Or Microsoft) Build
When you sit down and think about it, search engines today have not changed all that dramatically in terms of depth-of-insight compared to their early days. Google recently added the... read more
We Need More “Full Stack” SEO Professionals
An article on Geekwire (We Need More Startup Marketing Minds (a.k.a. Full-Stack Marketers)) muses that the startup community needs more ‘full-stack marketers’. That is, more Marketers who can live comfortably... read more
How One Small Change in Reporting Can Change Your SEO Practice Forever
The past 12-18 months has seen a great deal of attention around the concept of Big Data in both the Marketing world and SEO practice. The numerous ways in which... read more
4 Steps to Becoming a Hero Using Competitor SEO Analysis
2The practice of SEO is a fairly results-oriented business. Increasingly, metrics dominate the focus of the SEO professional, whether rank, traffic, or conversions. While a move to more measurement is... read more
The New SEO Professional: Master Of Both Left & Right Brain
Compared to its ultimate impact, the beginnings of an earthquake are actually quite small. Likewise, in terms of scope, the Penguin algorithm update was relatively miniscule, affecting only 3.1% of... read more
A 3 Part Plan to Overcoming Management’s “Show Me Success Before I’ll Invest in SEO” Catch-22
Some readers may be surprised to discover that despite the opportunity organic search offers—a recent Shareholic study showed organic search drives nearly half of all traffic, 5 times more than... read more
How to Build Share-Worthy, Link-Worthy ‘Complete’ Content the Search Algorithms Will Love
The importance of good content in the practice of SEO and online marketing in general has increased dramatically over the past year with the search engines’ increased focus on content... read more
Does Brick & Mortar's Online Success Signal an End to 'Pure E-Commerce' Dominance?
The online commerce landscape has changed dramatically since shopping on the internet first began gaining traction in the mid to late 1990’s. Early adopter e-commerce companies founded on technology enjoyed... read more
5 Graphics that Recap the Most Important SERP Changes in 2012
With the speed that things change in the SEO industry, one year is like seven dog years in other industries. As the end of a year rapidly approaches, year-end retrospectives... read more
Surprise: Only 1% of Domains Drive Over 70% of Referring Traffic [DATA]
Not long ago, Rand Fishkin mused about the possibility of a long-tail to the web’s referral traffic (Is There a Long Tail to Referral Traffic?). He theorized: …that only ~20%... read more
Google Searchers 3x More Likely To Be Logged-in Than Bing
A study we recently did at Conductor found that search engines still have work to do when it comes to integrating social search results in the SERPs: 62% of respondents... read more
Winning Friends, Influencing People: 71% of SEOs Report More Company Buy-In
When thinking about the hierarchy of impediments that have historically hindered search visibility in the organization, Google’s continually changing algorithm would probably top the list. But if our years of... read more
