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Profile: Nathan Safran

Nathan Safran is the Director of Research for Conductor, Inc, an SEO technology company in New York.  Nathan authors insightful research on trends in the natural search industry that have been widely covered in authoritative industry publications websites such as SearchEngineLand, SearchEngineWatch, and MarketingProfs.  Since joining Conductor Nathan has published numerous studies including analysis of the natural search efforts of the Fortune 500, and Internet Retailer 500.

Nathan also writes a monthly column for SearchEngineLand and SearchEngineWatch.

Prior to joining Conductor, Nathan was an Analyst at Forrester Research in their Consumer Product Strategy Group.

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Articles by Nathan Safran
Authority Is the New Links

Authority Is the New Links

The SEO industry has been all aflutter ever since Matt Cutts stated that guest blogging is dead. In The decay and fall of guest blogging for SEO — a headline... read more

[DATA] Management Buy-In Correlates to Search Success

[DATA] Management Buy-In Correlates to Search Success

If we wanted to determine how an organization achieves SEO success, what would we analyze? We might examine the technical breadth of knowledge of their lead SEO, the volumes of... read more

The Bing Dilemma: What To Do With The Little Search Engine That Can

The Bing Dilemma: What To Do With The Little Search Engine That Can

Trends & News

3

The challenge that Microsoft faces in the online search landscape could be a business school case study: how to capture market share from a competitor whose very brand (“Google”) has... read more

4 Recent Changes to SEO That Are Vital to Online Retail Strategy

4 Recent Changes to SEO That Are Vital to Online Retail Strategy

A lot has happened in digital marketing in the last year, and if retailers go about business as usual, they may miss out on revenue and customer retention opportunities. To... read more

Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

Give a Little, Get a Lot: How Superstar SEOs Use Content to Outshine Their Peers

At Conductor, we recently published a comprehensive research study that analyzed the behaviors, tactics and strategies of superstar SEOs—search marketers who are more confident and achieve better results than the... read more


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3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas

3 Ways Competitive Analysis Can Help You Boost Rankings & Get Great Content Ideas

Content Marketing

I’ve noticed that many digital marketers tend to keep their heads down, laser-focused on their own site’s position in the SERPs. Some do so more by necessity than by choice,... read more

Don’t Believe the Hype: Ten Blue Links Are Alive and Well in Search [Data]

Don’t Believe the Hype: Ten Blue Links Are Alive and Well in Search [Data]

Online Marketing

“Ten blue links in search are dead,” has been a common refrain in recent years of the search industry. (With all the different things, including SEO itself, being declared dead... read more

Stop Crowding the Register; Entering Early in the Buyer Experience Cycle Pays Off

Stop Crowding the Register; Entering Early in the Buyer Experience Cycle Pays Off

Online Marketing

One of the game-changing benefits the internet handed to Marketers is targeted marketing. As a Marketer, the benefits of getting my content in front of someone looking specifically for a... read more

Google Seeks Searcher Satisfaction: How Marketers Can Keep Up

Google Seeks Searcher Satisfaction: How Marketers Can Keep Up

Marketing

In late September, Google announced it had been gradually rolling out Hummingbird, a completely new search algorithm. The algorithm emphasizes semantic search and focuses on understanding the meaning behind the... read more

The Future of Search is Not Google Glass, But Natural Language Processing

The Future of Search is Not Google Glass, But Natural Language Processing

Tech & Gadgets

1

In April of 2012 Google announced Google Glass, their augmented reality glasses that many believed would change how we search for and obtain information and even change internet marketing as... read more

The End of the One-Size-Fits-All SEO Report

The End of the One-Size-Fits-All SEO Report

1

If your organization is like most, the process of establishing KPIs to track natural search probably looks something like this: “Put together high-level KPIs such as X and Y, and... read more

Online Marketers: Make Sure You Surface The Right Content To Your Audience

Online Marketers: Make Sure You Surface The Right Content To Your Audience

Content Marketing

When it comes to online marketing, the conventional wisdom has been that the overarching goal is to have content — any content, so long as it links back to my... read more

Average SEO Salaries Are Declining, But That's a Good Thing

Average SEO Salaries Are Declining, But That’s a Good Thing

Online Marketing

I had the pleasure of attending and presenting at the SES Chicago search conference earlier this month. On the trip I discovered that the traffic in Chicago makes a drive... read more

What I Learned from Matt Cutts at Pubcon

What I Learned from Matt Cutts at Pubcon

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I had the pleasure of attending (and presenting at) the internet marketing conference Pubcon in Las Vegas last week, alongside my Conductor colleague Brian McDowell (who also presented at several... read more

SEO And Content: The Time Is Now For Collaboration! [Data]

SEO And Content: The Time Is Now For Collaboration! [Data]

Not long ago I was participating in the #SEOpub Twitter chat when the question was raised, “Given the increasing importance of content to online marketing, should content development be a... read more