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Profile: Natascha Thomson

Natascha Thomson is the Owner & Founder of MarketingXLerator - a B2B Social Media Marketing Consultancy – with a focus on using social media to connect people for business impact. She is also a co-author of the book 42 Rules for B2B Social Media Marketing.

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Articles by Natascha Thomson
The Sharing Economy: What You Need to Know

The Sharing Economy: What You Need to Know

“The highest form of loyalty is shared destiny.” ~ Jeremiah Owyang. Odds are, you are already part of “The Sharing Economy”. Even though you might not be familiar with the... read more

Two Tips to Help Protect Your Online Identity

Two Tips to Help Protect Your Online Identity

Tech & Gadgets

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I generally try to do some “house keeping” at the beginning of each year but, of course, it pays to implement the tips below whenever you get to it. Cyber... read more

How Do I Create a Vanity URL for a LinkedIn Company Page?

How Do I Create a Vanity URL for a LinkedIn Company Page?

A frequently asked questions is: How can I create a vanity URL for my LinkedIn Company page? Here some options: If your company name is a single word, delete everything... read more

A Review of Sheryl Sandberg’s “Lean In: Women, Work & the Will to Lead”

A Review of Sheryl Sandberg’s “Lean In: Women, Work & the Will to Lead”

Books

Lean In: Women, Work, and the Will to Lead is the much-discussed book by Sheryl Sandberg, the COO of the social network Facebook. She steps beyond her role at Facebook... read more

Part 1: How to Prevent Social Media Overload

Part 1: How to Prevent Social Media Overload

The question on how to deal with social media overload is probably the most asked question during my workshops and strategy sessions. How do I execute on all the things... read more


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Twitter 101: Build Your Own Brand

Twitter 101: Build Your Own Brand

Last week, I had the pleasure of being invited to provide a 30 minute introduction to Twitter at my local Chamber of Commerce. The audience, a group of small business... read more

Can You Humanize Your Brand with an App?

Can You Humanize Your Brand with an App?

Mobile & Apps

It seems especially difficult for B2B brands to come across as real people vs. just corporate entities. To a large degree this might be due to the fact that B2B... read more

Why G+ will Win the Social Media Platform Race

Why G+ will Win the Social Media Platform Race

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As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find... read more

Why G+ will Win the “Consolidation & Isolation” Game

Why G+ will Win the “Consolidation & Isolation” Game

As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find... read more

What is #FF? And more Twitter Questions Answered

What is #FF? And more Twitter Questions Answered

As there are a number of questions I repeatedly get asked about Twitter, I have summarized the answers in this blog. 1. What is #FF? 2. How do I monitor... read more

Two Tools to Enable Crowdsourcing & WOM

Two Tools to Enable Crowdsourcing & WOM

Entertainment

I recently learned about two new social media tools that draw on the power of crowdsourcing to foster change: Gathr and Thunderclap. Through a friend, I got introduced to a... read more

Influencers Amplify Your Message

Influencers Amplify Your Message

Strategy

Nobody would argue that engagement isn’t an important tactic to reach social media marketing goals. In reality though, many companies still have to master how to engage versus just amplify... read more

The Essential Social Media New Year's Checklist

The Essential Social Media New Year’s Checklist

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Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential step below . You really can’t afford not to.... read more

Webinar: Social Media Has Changed the Game. Have You Changed Yours?

Webinar: Social Media Has Changed the Game. Have You Changed Yours?

B2B Marketing

Monday December 17, 2012 11:00 am-12:00 pm PT / 2:00 pm – 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will... read more

Foursquare/FB Part III: Location-Based Services for MCSV

Foursquare/FB Part III: Location-Based Services for MCSV

In my last blog, Foursquare Part II: Using Foursquare at Live Events (Or Not?), I explored the suitability of Foursquare for MarketingCamp Silicon Valley and came to the conclusion that... read more