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Profile: Natascha Thomson
Articles by Natascha Thomson
Why G+ will Win the Social Media Platform Race
5As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find... read more
Why G+ will Win the “Consolidation & Isolation” Game
As users and marketers are maturing in the use of social media, platform providers are also entering a new stage in their life cycles. In the following, you will find... read more
What is #FF? And more Twitter Questions Answered
As there are a number of questions I repeatedly get asked about Twitter, I have summarized the answers in this blog. 1. What is #FF? 2. How do I monitor... read more
Two Tools to Enable Crowdsourcing & WOM
I recently learned about two new social media tools that draw on the power of crowdsourcing to foster change: Gathr and Thunderclap. Through a friend, I got introduced to a... read more
Influencers Amplify Your Message
Nobody would argue that engagement isn’t an important tactic to reach social media marketing goals. In reality though, many companies still have to master how to engage versus just amplify... read more
The Essential Social Media New Year’s Checklist
5Happy 2013! Save yourself from (potentially a whole lot of) trouble and streamline your online activity by following the three essential step below . You really can’t afford not to.... read more
Webinar: Social Media Has Changed the Game. Have You Changed Yours?
Monday December 17, 2012 11:00 am-12:00 pm PT / 2:00 pm – 3:00 pm ET In this live webinar, the authors of “42 Rules for B2B Social Media Marketing” will... read more
Foursquare/FB Part III: Location-Based Services for MCSV
In my last blog, Foursquare Part II: Using Foursquare at Live Events (Or Not?), I explored the suitability of Foursquare for MarketingCamp Silicon Valley and came to the conclusion that... read more
Foursquare Part II: Using Foursquare at Live Events (Or Not?)
Should we use Foursquare for MarketingCamp Silicon Valley on November 3rd? This is the question I am aiming to answer with this blog. It chronicles my research journey and findings.... read more
Using Social Media for Grassroots Activism
1Jeff4Justice and Social Media The story began with a blog that Jeff 4 Justice wrote to raise funds for his podcast show. I saw it in one of my social... read more
How to Avoid & Tackle Social Media Proliferation (Review of an Altimeter Report)
Altimeter’s report “A Strategy for Managing Social Media Proliferation” is an enlightening read, highlighting an important problem of our time: social media proliferation. Many companies have too many social media... read more
Pinterest — Is Your Business Ready?
Have you heard about Pinterest but are wondering how to use it for your business? Wonder no more. The deck below provides a crisp overview of what Pinterest is, key... read more
Three Ways to Use Twitter for Q&A at a Live Event
1Recently, a client asked me the following question: “How do we best handle questions via Twitter at our next event?” The event was a panel discussion with a large live... read more
Coming Soon: 42 Rules for B2B Social Marketing
“Finally, a concise, practical guide for B2B social marketing! Most of the social media content and advice available on the web focuses on B2C models; it’s often hard to find... read more
What is an Unconference? And What Should You Expect?
What is an unconference? MarketingCamp Silicon Valley‘s event will enable marketing professionals in Silicon Valley to share, learn, develop togetherness, and hopefully innovate around marketing. Register today, because seats are... read more
