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Profile: Molly Hoffmeister

Molly Hoffmeister is a Marketing Content Specialist at Pardot, a salesforce.com company, and contributor to Business 2 Community. Check out the Pardot blog for industry news, infographics, webinars and more.

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Articles by Molly Hoffmeister
Simplify Business Blogging: 4 Helpful Resources

Simplify Business Blogging: 4 Helpful Resources

BrandViews / Pardot

No business is too small to overlook the benefits of maintaining a business blog. I know, I know, easier said than done, right? Particularly for SMBs with limited time and resources, the... read more

Marketing Automation for Events: 3 Keys to Pre-Event Preparation

Marketing Automation for Events: 3 Keys to Pre-Event Preparation

BrandViews / Pardot

A lot of preparation goes into sponsoring a marketing event. In the weeks prior, every working minute should be dedicated to preparing your booth, perfecting your messaging, and communicating internally... read more

A Beginner's Guide to SEO: 4 Terms to Stop Avoiding

A Beginner’s Guide to SEO: 4 Terms to Stop Avoiding

BrandViews / Pardot

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Search Engine Optimization. For the somewhat-less-than-technically-inclined among us, it can sound a little intimidating. But if you tune out and start daydreaming the minute that someone brings up the concept... read more

What's The Best Time For Businesses To Post To Social Media?

What’s The Best Time For Businesses To Post To Social Media?

BrandViews / Pardot

When you go to send an email campaign, what all do you think about? Like any effective email marketer, you probably take time to consider who to send to, what... read more

A Guide to Social Rebranding: Facebook, Twitter, LinkedIn and Google+

A Guide to Social Rebranding: Facebook, Twitter, LinkedIn and Google+

If you recently received emails urging you to update your company’s Twitter and LinkedIn profile layouts and sighed with exasperation, you’re not alone. In the ever-evolving world of social media,... read more

The Preflight Email Checklist

The Preflight Email Checklist

What goes into a successful email marketing campaign? For a relatively basic component of online marketing, there are a lot of points to consider when sending out the perfect eblast. Do... read more

Survey Results Reveal a Change in the Role of Email Marketing [INFOGRAPHIC]

Survey Results Reveal a Change in the Role of Email Marketing [INFOGRAPHIC]

B2B Marketing

This past quarter, Pardot set out to learn more about one of internet marketing’s most basic and fundamental tools: email. In a survey conducted last month, we asked marketers about... read more

Facebook vs. Google+: A Guide to Brand Pages (Infographic)

Facebook vs. Google+: A Guide to Brand Pages (Infographic)

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When Google+ was released on June 28, 2011, one question was at the forefront of every social media aficionado’s mind: has Facebook finally met its match? But as the social... read more